“There was only a two-hour window to do the deal – and in the end it was not concluded. The Pouch team decided to walk away without a deal as a result.”
Only two other businesses have won the approval of all five Dragons in the previous 14 series of the show.
Confirming the deal did not materialise Pouch issued a statement on Thursday stating: "Now the dust has started to settle, we can announce that post-Dragons’ Den filming, we were offered nearly triple the investment amount for an equity amount we felt much more comfortable with, putting Pouch at a deserved multi-million pound value.
"We're in a very strong position with some great investors, and can only thank the Dragons and the BBC for their time and interest."
This article has been amended to correct an error - we named Deborah Meaden as one of the investors.
