Daniel Price and Jonny Sitton have celebrities clucking about their personalised baby gifts

Dannii Minogue, Denise van Outen, model Lisa B — and Holly Willoughby all have them. What exactly? A selection of Daniel Price and Jonny Sitton’s unique new personalised baby gifts.

The London-based entrepreneurs are the founders of My 1st Years, an online baby gift company enabling customers to personalise the products — namely shoes, blankets and teddies — they want to buy. Since the launch in January, they have sent such gifts to every celebrity baby that was born.

The X Factor’s Dannii Minogue received a baby blanket saying: “Ethan’s got the X Factor”, which she has been frequently tweeting about. Her sister Kylie described them as: “Way cute”. Vogue included the firm in their “top 10 baby gifts” list in the April edition.

Mr Sitton, 23, tells People: “It’s unbelievable how quickly it’s taken off. It started as an idea about a personalised shoe and it’s all escalated. It’s been great.” Mr Price, 23, came up with the idea for the company after struggling to find a baby gift for his nephew. “There was nothing personal enough. In the past few years personalisation has become a huge part of the worldwide gift industry and I wanted to have a part of it. My father passed away 10 years ago but I have always wanted to make him proud and run my own business empire.”