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Whose appeal is it anyway? US warns over UJIA card

September 27, 2011 14:04

By

Simon Rocker,

Simon Rocker

1 min read

United Synagogues have been warned by the US not to confuse a Kol Nidre Appeal card sent out by UJIA with its own appeal at Yom Kippur.

The US has decided to run a stand-alone appeal for the first time this year, no longer guaranteeing 40 per cent of the Kol Nidre take to UJIA.

Some US synagogue members were puzzled to receive pledge cards in the post from UJIA titled "The Kol Nidre Appeal".

US consultant marketing director Ian Myers has written to rabbis and synagogue representatives advising: "Your community should be aware that this appeal from UJIA is not the same as that running in your shul and that the recipients are different."

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