Until now, the US has been broadcasting across YouTube and Facebook, with many videos attracting thousands of viewers during lockdown. The US.TV will offer a single forum for US content.
Looking ahead, Mr Verber hopes The US.TV will show original content with “high production value”.
Programming will obviously not be on the scale of Netflix hits such as Shtisel and Unorthodox.
But those wanting a weekly Kabbalat Shabbat service “are not going to find that on Netflix.”
With the US celebrating its 150th anniversary, Mr Verber thought it fitting to launch a platform representing the future of the organisation in “a way our founders would never have dreamed of”.