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Rakusen's answers SOS to bake one million matzot for Ukraine

Company is working around the clock to fulfil emergency Pesach order

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Rakusen’s has been baking around the clock to produce a million matzot for Ukraine Jews.

With the war causing severe shortages both for Jews who remain or have fled to neighbouring countries, the Orthodox Union asked the London Beth Din’s kashrus division, KLBD, if it could work with Rakusen’s to produce an extra run of kosher l’Pesach matzot.

This week, Rakusen’s has organised shifts through the night to meet the order of some 70,000 boxes, equating to nearly a million matzot.

They will be distributed to Ukrainian and other Eastern European communities by the Orthodox Union, Vaad Hatzalah and Chabad emissaries.

Rakusen’s has had to purchase huge quantities of extra flour and packaging for the boxes and arrange extra staffing, the cost of which has been covered by the OU and VH.

KLBD supervision has been overseen through the company’s kashrut director, Rabbi Moshe Royde, who has hired additional supervisors and the goal is to complete the order by Friday.

The OU’s Simon Taylor said: “We knew we had to procure 20 tons of matzah for Pesach. We picked up the phone to KLBD in London to ask if they could help us with this project and Rakusen’s stepped up to the challenge and couldn’t have been more helpful. Otherwise, I simply don’t know if we would have been able to do this in time."

Rakusen’s managing director Andrew Simpson added that “what the team in the factory have done in just a few days is frankly unbelievable.

“I’ve worked in the food industry for nearly 40 years – to put on an extra shift to work around the clock is extremely difficult but we had no hesitation in saying yes and that’s down to the commitment and dedication of the team and KLBD.

“We knew that if we didn’t step up, people in Ukraine and beyond would not have matzah this year. Without my colleagues in the factory willing us to do it and finding a way to do it, it wouldn’t have happened.”

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