As part of its annual Green Sunday initiative, JNF UK is raising funds to plant a memorial forest to honour the innocent lives of those murdered during the October 7 attacks.
Green Sunday, historically commemorated during the week of Tu Bishvat, is an annual fundraising initiative inspired by the Israel-centred charity’s commitment to environmental projects. JNF UK is drawing on the time-honoured tradition of planting trees in Israel to memorialise a loved-one who has died.
“The act of planting trees, deeply rooted in Jewish tradition, symbolises not only remembrance but a collective commitment to renewal and hope for a brighter future in Eretz Yisrael,” said JNF UK’s CEO, Elan Gorji.
"We have an opportunity for everyone to unite and create a poignant living memorial. It will stand as a testament to the enduring strength and solidarity of the Israeli people, reminding us that even in the face of tragedy, hope can blossom anew. It sends a message that whilst our enemies seek to destroy us, we are here to stay, and this forest will be a legacy to those that were murdered for generations to come.”
If enough money is raised, JNF UK will plant 1,200 trees, with each one dedicated to a victim.
The portal for donations, which can be made via JNF’s website, opened this week, and a fundraising telethon will commence on Monday.
“The Memorial Forest is more than just a collection of trees,” said Gorji. “It is a heartfelt response to the thousands of lives lost in an attack on our beloved homeland. It stands as a living testament to resilience, strength, and the unbreakable spirit of the Israeli people.”