A charity helping Jewish jobseekers has gone into the beauty business.
On Tuesday, TrainE-TraidE opened its BeautE salon in conjunction with Jewish Care at the latter’s Golders Green campus.
TrainE-TraidE head of operations Debbie Sheldon said it had wanted to set up a health and beauty business “which would generate sustainable incomes for graduates of our holistic therapy courses.
“With enough clients, this business model is 100 per cent sustainable. It is over to the community to support the salon by making appointments.”
TrainE-TraidE trustee Lisa Ronson — who was at the launch with her mother, Dame Gail Ronson — said the community needed to create innovative opportunities “for people to work and for some to run their own businesses. BeautE is just that — an innovative social enterprise.”
The 100 women who attended were offered a variety of beauty treatments from staff including Devorah Meyer, 21, who took the beauty course after coming out of seminary.
“I was interested in art and someone suggested doing a TrainE-TraidE course,” she said. “I had a look at what the beauty course offered and thought it was amazing. This new salon is very exciting for me.”
Fellow employee Sophie Nessem, 23, had also found the course beneficial. “I really loved the class environment. When they said they were starting a salon, I wanted to be a part of it.”
The salon will operate from Monday to Thursday, with late opening to cater for working women. Ninety per cent of revenue will go to staff. The remaining 10 per cent will be put towards salon supplies.