As for the future, he said this week: “I’m sure you will be hearing more.”
Morrisons in Stamford Hill is also offering special challot this Friday.
Known as “yellow matzot” by some, they are traditionally made the first Shabbat after Pesach and are either key-shaped or feature a key motif, symbolising that the gates of freedom remain open for a month until Pesach Sheni (the Second Pesach).
Morrisons store manager Zoran Koprivica said: “The success of our kosher doughnuts encouraged us to do the same with finger rolls. Customers are telling us they love them.
“We’d love to create more kosher products for festivals that are made by our specialists on our Market Street counters.”
Rabbi Padwa said the tie-up was “very positive from our point of view”.
The supermarket was motivated, he explained, by a wish “to pay something back to the community. They wanted to show they are appreciated.”
Morrisons stores will this week be carrying a range of pre-made Cohen’s kosher-manufactured bakery products including challot and yeast cake. They will be available in 11 branches including Canvey Island, where a number of Chasidic families have settled.
