Borehamwood and Elstree Synagogue is endeavouring to increase its 1,270-family membership through a recruitment drive.
Outlining the strategy in his Shabbat sermon, Rabbi Naftali Brawer said the focus would be on the south side of its catchment area, a favoured spot for young families.
A major selling point of the south-side efforts is Yavneh College, where Borehamwood has agreed use of the school’s synagogue for additional Shabbat and festival services.
“It’s the most beautiful little shul,” Rabbi Brawer said. “I regularly take services myself there.”