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Boy London fashion brand rejects concern over ‘Nazi’ logo

March 5, 2014 21:35
English model Cara Delevingne wearing the brand (Photo: Tumblr/ Boy London)

By

Sandy Rashty,

Sandy Rashty

2 min read

An international fashion label has dismissed concerns over the striking resemblance between its logo and the Nazi eagle symbol.

The UK-based Boy London brand — popularised by celebrities including Cara Delevingne, Rihanna and Jessie J — refused to accept any comparison between its trademark logo, of a spread-winged eagle perched on a podium, and the fascist Third Reich’s Parteiadler symbol.

British Jewish shoppers said they were "shocked" and "offended" to find prominent stores retailing the brand.

But a representative for Boy London, which is sold across the UK, rejected concerns. He said: "The brand is in no way connected to Nazism or the idea of anyone being discriminated against for their creed, colour or religious beliefs."