News

Antichrist on kosher offer

January 5, 2012 11:43
05012012 manischewitz asda

By

Simon Rocker,

Simon Rocker

1 min read

Asda has explained why a search for kosher food on its website prompted the response "antichrist".

A JC reader was shocked to discover the word offered when he searched whether the supermarket stocked products made by the well-known kosher food company Manischewitz.

The company said it was a glitch resulting from the website's use of pronunciation software. When a search term is not recognised, the site brings up the closest sounding match - which is how "Manischewitz" became "antichrist".

An Asda spokesman said a digital team was fixing the glitch "as quickly as they can".

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