Girls, take note. California-based television producer Adam Cohen has come up with a must-have accessory for next year — the 2010 Nice Jewish Guys calendar.

The calendar, which includes both Jewish and secular holidays, features 12 “nice Jewish guys”, or, as Mr Cohen puts it: “guys who are non-threatening, nice to a fault, trustworthy and just very normal-looking”.

Mr Cohen, 39, runs television company Super Delicious and has produced The Simple Life for Fox, The Assistant with Andy Dick for MTV and Brain Rush for the Cartoon Network. He says he came up with the idea for the calendar ten years ago, telling People: “You know how it is; you have a great idea but never do anything with it. This year our company is finally on good legs and I could take advantage of having a staff and asking everyone to help out a little.” He adds: “I felt a duty for all us ‘normal’ guys who never had any recognition in pop culture. We just blend in and for once I thought we should stand out.”

According to Mr Cohen, each picture tells a story. “There is the main ‘hero’ picture for each guy and then three smaller ‘action’ ones — these guys are flexing everything they got, which isn’t much but you still have to love them.”

Among the hunks is cover-guy Ethan, aka “some braniac. He is single and loves a girl with a good sense of humour. He is such a good catch: kind, good job, travels and a great listener.”

Mr Cohen is also getting a lot of response to Mr November, Dave. “I had no idea he was ‘hot’. He works in Hollywood as a researcher. He’s a little goofy. When I asked him what kind of girls he likes, he said: ‘adorable girls who don’t know they could do better’. I’m like, ‘come on Dave, give yourself more credit’. Oh, and in case that’s not enough, he can spin a basketball on his finger. Now that is hot.”

And Mr Cohen himself? Happily married. Sorry ladies.