The first female president of the UK's main advertising body has expressed her hope that British firms can rival Manhattan's Mad Men.
Nicola Mendelsohn, a well-known figure in the advertising industry, took on the top job at the Institute of Practitioners in Advertising (IPA) this week after being nominated for the role in December.
The appointment puts her at the forefront of a body which deals with more than 80 per cent of Britain's advertising agency business.
The chairman and partner of creative advertising agency Karmarama, Ms Mendelsohn grew up in Manchester and studied at Leeds University.
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