He is one of the world's best-known rappers, producers and businessmen - and Mr Beyoncé.
But while the cameras mainly focused on Jay Z meeting the Duke and Duchess of Cambridge at a basketball game in New York last week, the attention of some eagle-eyed viewers was drawn to his bling.
The multi-millionaire mogul was wearing a hamsa - a Jewish amulet which protects against the evil eye.
Born Shawn Carter, could Jay Z be about to undergo another restyling and convert? "Shmuel Cohen" would sound good.
Or maybe a collaboration with Kabbalah-loving Madonna is more likely?
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