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Why Purim is the day to find out what really suits you

Judaism’s most joyous holiday is the perfect pretext for a wardrobe breakthrough

February 27, 2026 09:32
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3 min read

Purim is the one day of the year when you can shove fashion rules to one side.

The triumphant Jewish festival is a chance to experiment and parody and exaggerate wildly, and as a personal stylist, I love it. Because underneath all the colourful costumes and flamboyant wigs, something quietly transformative can take place when women give themselves permission to make radical fashion choices: they can discover something new about their own style.

As a stylist, personal style is something I spend a lot of time helping women to define, and it’s never fixed in tablets of stone. You don’t have to define your style and then stick to it religiously. I meet many women who feel boxed in by fashion labels they’ve given themselves, whether that’s minimalist, classic, modest or edgy, and they come to me thinking, “This is who I am.” But what that often means is actually, “This is what I’ve become comfortable wearing.” 

Instead of a category you’re stuck in forever, I prefer to think of personal style as an ongoing conversation, something fluid and dynamic that often requires new risks to move forward.  

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Purim