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When the JC played Cupid: How three couples found their soulmates via JC adverts

The paper’s former ‘lonely hearts’ section helped these people find the love of their lives

July 8, 2025 10:24
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5 min read

It all started with an advert in the Jewish Chronicle.

Such is the common introduction to the love stories belonging to a number of once-lovelorn JC readers, who found their beshert in the pages of this very publication. Thanks to the JC’s erstwhile advert section, where readers could appeal to the community to fulfil matters of the heart, these three fortune-favoured couples met and built their lives together. Today, they’ve returned to the JC to tell their stories.

Karen and Neil

Placing an advert in the paper was something of a last resort for Karen Sloam, or so she thought at 35 years old.

“All my friends were engaged or married,” said Karen, now 63. “I thought, ‘what do I do?’ So I wrote an ad for the JC – I was hoping to meet someone who I would fall in love with and marry, and it was important that he be Jewish.”

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