Town Hall Hotel & Apartments

Vibrant is the word used to describe areas of London that are culturally diverse and far from gentrification; and so we find The Town Hall Hotel & Apartments in "London's vibrant East End".

That said, hop in a cab from the City and you're there in a matter of minutes. If you arrive after dark there is no mistaking your destination: a beautifully up-lit, grand, Neoclassical façade to this Edwardian and Art Deco building that was once the pride of Bethnal Green.

Bold innovations by Rare architects to the Grade II-listed building include a stunning laser-cut metal veil façade at the rear and a new roof space.

This combined with work by expert restorers to the marble, wood and plaster has created something that's fascinating and unique, a place to stay that feels historic while being modern-comfortable. Add in artwork installations from six up-and-coming East End artists, and it's a cleverly elegant package with a twist.