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The summer of nostalgia

A rise in staycations means we’re reliving our childhood memories – and hunting out secret corners of the UK

August 2, 2020 15:36
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5 min read

After the events of this year, it’s little surprise most of us are embracing some travel nostalgia — not wallowing in memories of cheap flights and hassle-free globetrotting, but reliving the UK holidays of our childhood.

Research from Expedia has found that almost half of those who responded to its Summer of Britain survey had had their holiday abroad cancelled because of the virus, with 74 per cent saying they intend to explore the UK more instead.

And if we’re more optimistic about the future — searches for “2021 holiday” are up 124 per cent, according to a study from travel company Kuoni using new Google search data, with the Maldives, Mexico and Bali topping the list for the UK — this summer is all about keeping it simple and sticking with what we know.

A quarter of British travellers tend to revisit the same place twice, mostly because they visited as a child, but also because it’s easier for extended family to join and because they’re reassured by going somewhere familiar.