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Swiss glitz

Head to St Moritz for an Alpine holiday with a difference — and a large side helping of sheer luxury

February 3, 2023 16:50
stmoritz 3 Stmoritz ©Engadin StMoritz TourismusAG Winter 2021
6 min read

Perhaps the most surprising fact about the many thousands of tourists who descend each year on the Swiss ski resort of St Moritz — the site of no fewer than five World Ski Championships, with 360km of pistes and 87 downhill runs — is that only one in two of them actually come for the skiing.

What’s more, four in ten visitors don’t take part in any sporting activity at all. Which, considering St Moritz is known as the birthplace of winter-sports tourism and has twice hosted the Winter Olympics, is unexpected, to say the least.

It certainly left me wanting to investigate. I have never taken to the slopes in my life and I don’t go on holiday to exercise, either.

But I do love snow and art and good food, and this exclusive but discreet resort has all three in abundance.