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Mountain style in Gstaad, Switzerland

From cheese to designer chic, there’s more to Gstaad than skiing

February 3, 2019 17:08
GettyImages-905072300
4 min read

When you pass Louis Vuitton, Prada and Ralph Lauren shops on the main street of a ski resort before spotting anywhere to hire ski equipment, you know you’re somewhere out of the ordinary.

In fact, almost nothing in Gstaad is ordinary. With its first luxury hotel opening in 1913, a host of celebrity regulars and the most expensive private school in the world, this Swiss mountain town has long been the glamorous winter playground of the jet set from across the world.

And while there’s plenty to keep skiers of all levels happy, thanks to around 125 miles of ski slopes between 1,000 and 3,000 metres, skiing is far from the only attraction here.

Early in the season when most of the slopes aren’t yet open, the cable car up to Glacier 3000 is nonetheless busy — mainly with people in walking boots going up to enjoy the view, the Glacier Walk, husky-drawn sled rides, play on the sledging slope or have lunch in the panoramic restaurant.