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JC Stays: New Road Hotel, Whitechapel

Funky urban style comes to an old East End factory

July 8, 2018 15:34
new road Chophouse Whitechapel Bar
2 min read

My grandma worked as a machinist and I can easily imagine her amusement at the thought of me staying in the New Road Hotel, a converted textile factory, in London’s East End.

Located in Whitechapel, close to the bagel shops of Brick Lane, you might think it’s an unusual spot for a boutique hotel. But this place is far from average.

With exposed brickwork and stripped-back features from its previous incarnation as a 1960s warehouse, this quirky hotel exudes cool. But not in a way that makes you feel awkward.

Young, efficient, receptionists couldn’t have been more helpful and its relaxed atmosphere instantly put me at ease. It may not be five-star in the traditional sense but guests certainly get VIP treatment here.