Travel

JC Stays: New Road Hotel, Whitechapel

Funky urban style comes to an old East End factory

July 8, 2018 15:34
new road Chophouse Whitechapel Bar
2 min read

My grandma worked as a machinist and I can easily imagine her amusement at the thought of me staying in the New Road Hotel, a converted textile factory, in London’s East End.

Located in Whitechapel, close to the bagel shops of Brick Lane, you might think it’s an unusual spot for a boutique hotel. But this place is far from average.

With exposed brickwork and stripped-back features from its previous incarnation as a 1960s warehouse, this quirky hotel exudes cool. But not in a way that makes you feel awkward.

Young, efficient, receptionists couldn’t have been more helpful and its relaxed atmosphere instantly put me at ease. It may not be five-star in the traditional sense but guests certainly get VIP treatment here.

To get more from Life, click here to sign up for our free Life newsletter.

Support the world’s oldest Jewish newspaper