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JC Stays: Middle Eight, London

Sustainability meets style in this new luxury London hotel

August 24, 2021 10:52
Bedroom at Middle Eight
1 min read

Glamour has been in short supply until now in the side streets behind London’s Holborn station, but Shiva Hotels, with a track record of bringing elegance to drab thoroughfares, are striving to work their magic on Great Queen Street with Middle Eight. 

This property, which boasts a dozen extravagant suites fit for rock stars, started life as Edwardian concert venue Kingsway Hall, inspiring the unusual choice of musical terminology for its new iteration as a luxury crash-pad.

The stylish makeover of what was latterly a business hotel starts at entry level with a dramatic double-height lobby, in which an impressive show of curvy walls, reeded wood panelling and forest-like beams aims to visually represent the owners’ commitment to sustainability as well as luxury.

This ethos extends even to the bathrobes in every one of the 168 rooms which, despite being plusher and more generous than most, are fabricated with recycled plastic somewhere in the mix.

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