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JC Stays: JK Place Firenze, Florence, Italy

Swapping chain anonymity for insider secrets and boutique hotel style in Florence

September 14, 2017 11:00
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1 min read

There was no bell boy to greet me when I arrived at J.K. Place Firenze; only the initial letters mark the discreetly signed hotel door.

From the first moment, this Italian town house tucked away on the corner of Piazza Santa Maria Novella invites intrigue.

I rang the doorbell and a man dressed in a fine Italian suit jacket with a silk handkerchief neatly placed in his chest pocket welcomed me in. Far from an impersonal chain, Claudio Meli, the hotel’s general manager, made me feel as though I had arrived to stay with a chic Italian uncle.

So instead of standing in a line at a reception desk I checked-in over a glass of prosecco in the lounge-slash-library, while Mr Meli shared his inside knowledge of Florence and helped connect me to the WiFi.