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Israel Tourism launches 'friendly desert' campaign

With the Negev in the spotlight for 2020, more direct flight routes from the UK to Israel may also be on the cards

November 5, 2019 15:57
Ramon Crater in the Negev desert (Photo: Dafna Tal/IMOT)
1 min read

After another record-breaking year for tourism to Israel, new flight routes from the UK are a priority for the country, according to Amir Halevi, Director General at the Israel Ministry of Tourism.

After Virgin Atlantic launched its new route to Tel Aviv from Heathrow in September, direct flights to the newly opened Ramon Airport, as well as routes from Manchester will be key to continue the growing number of tourists.

“For the Jewish community, I think that we have a lot of new options for direct flights from the UK,” said Halevi. “Hopefully Virgin will continue to grow and a new flight even to Manchester.”

Arrivals to Israel have increased from 2.7 million in 2013 to 4.5 million this year, another record total after significant increases in both 2018 and 2017, following the Two Cities One Break campaign featuring Jerusalem and Tel Aviv.

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