Life

Please knock: £25 million hotel seeks A-list attention

Ex-City boy Alon Bejerano is hoping some celebrities will help make his new venture pay off.

March 18, 2010 12:31
Alon Bejerano

By

Candice Krieger,

Candice Krieger

3 min read

Alon Bejerano has opted for a more creative role. The 31-year-old former investment fund manager is now busying himself with colour charts, wallpaper patterns, lampshades and the like. That's because Mr Bejerano is now the co-director of AB Hotels.

Founded by his father, Abraham Bejerano - a veteran in the hotel industry - the firm owns luxury hotels in south-east England. It has recently launched its latest development, The Arch, a £25m, 55,999 sq ft boutique hotel in Marble Arch, central London, and Mr Bejerano, project manager for the site, is hoping the hotel will be a hit with celebrities.

He has spent the past three years overseeing the development of the hotel, which has 82 bedrooms - each designed with its own colour scheme and state-of-the-art furniture.

Mr Bejerano is confident that occupancy will be at 70 per cent in 2010, and the group a target of 80 per cent for next year - but he admits that there were difficulties. He says: "We had quite a lot of problems. Because it was such an old building, we uncovered a lot of unknowns such as rotten floors and structural failures."

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