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Money Mensch: These really are the ISAs on the cake

April 22, 2010 11:29

By

Martin Lewis,

Martin Lewis

3 min read

While ISA (individual savings accounts) rates have had a justifiably bad press recently, they still vastly out-pay the best savings accounts. My aim is to ensure you know what you are doing.

● The Basics

Imagine you have got a couple of cakes: one chocolate (representing cash) and the other strawberry (shares). Now picture the taxman picking up a slice and taking a bite. Yet each year, to encourage saving, you're given a tax-free ISA wrapper, a bit like cling film, that you can put around some of the cake. Once inside the cling film, the cake does not change. The chocolate is still chocolate (cash is still cash) and the strawberry is still strawberry (shares are still shares). The only difference is that, once inside the ISA, the tax man can't bite it.

● How do cash ISAs work?