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Jewish Book Week: a festival full of debate and delight

February 23, 2017 11:37
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3 min read

Have you heard the joke about Jews and books? No, neither have I, but one thing that you learn as director of Jewish Book Week is that every Jew is either writing a book, has written a book, or would write a book if only they could find the time. “Have I got a book for you,” is the opening line.

Jewish Book Week is fast turning into Jewish Book Year, as the steady stream of literary masterpieces that appear in spring, autumn and winter make us both covetous and ever more ambitious. We chase writers hot off the press. Thomas L Friedman is in town? Grab him. Michael Chabon and Jodi Picoult are here to promote their new novels? Excellent. When can they do something for us? Amos Oz has a new book out? But, oh no, the Guardian has got to him first for one of their Guardian Live events. What? They also have Jonathan Safran Foer? When? On Yom Kippur. Serves them right. But hold on, David Grossman has a new book out, too… In November? Right, come on JBW, let’s get a move on before someone else nabs him.

It’s a competitive market-place out there, so to catch the attention of all of you and as many others as we can, our aim is to surprise and intrigue. Have you noticed our Tube adverts? They are all over the Underground. We asked our designers to create eye-catching ads that would confound everyone’s expectations. We wanted Jews and non-Jews alike — especially those who might imagine JBW to be a festival of dusty old Jewish books — to look once, look twice, and think: “maybe this is for me after all.” Our festival is for everyone: Orthodox, Masorti, Reform, Liberal, secular, atheists, Christians, Muslims, Hindus, Buddhists, all are welcome.

It has become a cliché to talk about diversity and eclecticism but, cliché or not, as the world is being parcelled up into withdrawn and suspicious communities, looking outwards has never been more important. So we are trying hard to invite people in. That is why we are forever seeking to broaden JBW’s canvas.