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Interview: Caprice

The cover girl aiming to be a model businesswoman

June 10, 2010 10:34

By

Simon Round,

Simon Round

5 min read

It could be any office anywhere. The location, wedged between London's Westway flyover and the train tracks, is not madly glamorous but there are signs, if you look for them, that the chief executive of this particular company has spent her life in places far removed from trading estates.

The first clue comes with the racks of sexy lingerie hanging in the middle of the open plan space; the second are the two chihuahuas wandering nonchalantly around the office, and the third is the boss herself, who despite being nearer 40 than 30, retains the unblemished skin and toned body which adorned the covers of Maxim and FHM and the pages of practically every tabloid in the country.

Caprice, whose underwear brand is appearing in a steadily increasing number of outlets on the high street and beyond, including BHS and Littlewoods, still does some modelling but jokes that these days she is "mainly the cover girl on business magazines".

To spend a few minutes in her company is to understand that her lingerie business, By Caprice, is no vanity project - the blonde Californian wants to be up there with Bill Gates and Richard Branson one day.