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From Tel Aviv to Paris Fashion Week - the bag you'll want in your wardrobe

If you're looking for the latest IT bag look no further than fashion week - and the pop into Browns boutique for the latest must-have arm candy from Tel Aviv

March 11, 2019 09:49
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3 min read

"Oh my God,” shrieked Israeli designer Sivan Moshkovitz, 35, when she heard that bags from her label, Complet, would be in Browns boutique this spring. Meanwhile, her business partners, Leonora Fuhrer-Agmon, 31 and Emily Whyte Meridor, 36, danced around their compact Tel Aviv studio.

Their excitement is understandable. The go-to fashion boutique in South Molton Street, founded by the Burstein family in 1970, has a strong track record in discovering young talent like Alexander McQueen and bringing international designers to Britain — including Giorgio Armani and Ralph Lauren.

“The geometric shapes are unique, compared to anything else on the market right now,” says Browns’ womenswear buyer for bags, Holly Tenser, who spotted Complet’s designs on Instagram earlier this year. “And what I love is that the brand is instantly identifiable.”

The signature envelope clutches with a distinctive round handle are available in assorted shades and leathers in store and online. Consider the smokey blue version in glossy patent leather (£385). Then there are the soft blush or cream belt bags in buttery leather (£360) as well as boxy cross body bags (£525) and sculpted totes in a smart canvas and leather mix (£525).