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From Moses to mayonnaise: my Pesach trauma

Susan Reuben's been Pesach shopping. The prices! The people!

April 7, 2017 10:08
Photo: Getty Images
3 min read

I’m sitting down to write this in a state of trauma. It is Sunday morning, the week before Pesach, and I have just finished my Pesach shop in Golders Green.

I have a deep-rooted aversion to crowds and chaos. I even find kiddush on Shabbat morning a bit much to take. What better decision could I have made, therefore, than to join most of the Jewish community of north London in one small supermarket, in order to give away a substantial proportion of my annual salary in exchange for a trolley-load of sub-standard food (“Special offer: choc ices — only £9.50!”) while being rammed in the back by badly-steered shopping trolleys?

I may need to undertake a course of intensive therapy to help me to get over it.

The one upside of the experience was the opportunity to eavesdrop on the conversations of the other shoppers. As I walked round picking what I needed from the shelves, (a multi-pack of yogurt for the price of a three-week cruise in the Bahamas; a box of juice costing the same as an MA at Harvard), I had to keep stopping to note down the snippets I was overhearing: