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Madeira break

As Madeira is named Europe’s Leading Island Destination of 2018, the Portuguese island is shaking off its more sedate image

December 9, 2018 17:43
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3 min read

Madeira is often remembered for two things: its warmth and its wine — traditionally taken with a slice of cake.

Tempted by the thought of this trio, I headed off to the sub-tropical island just as the weather took a turn for the worse in the UK. Landing in 23C in October, I had clearly made the right decision.

In truth, I expected little more than sun, sea air and lots of sleep. Because the other side to Madeira’s reputation is that this Portuguese island off the north-west coast of Africa, has long been popular among a more senior community.

But is it time for change? Madeira’s economy depends on its tourism industry — and its representatives are looking to appeal to a younger generation.