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Now pitch your big idea

June 27, 2008 12:30

ByCandice Krieger, Candice Krieger

3 min read

We recently invited aspiring entrepreneurs to pitch their business ideas for a special Dragons’ Den-style event that could be their big break. We have now chosen the finalists, who will present their plans in front of top judges on July 7 at the London Jewish Cultural Centre. In the first of a two-part feature, we profile those who impressed and will face the Dragons.


Adam Caplan and Daniel Morris
Danada Retail

University students Adam Caplan and Daniel Morris set up their clothing company Danada Retail earlier this year.


Their aim is to produce and sell customised and pre-designed t-shirts to the student market. Mr Caplan, 18, and Mr Morris, 19 — second-year students at Birmingham University — believe they can offer cheaper and more contemporary designs than those of other retailers because, as they put it:  “We are surrounded by who we are selling to.”