When you have nearly 300,000 Instagram followers who click on your posts for 30 seconds of comedic joy to escape from relentless doomscrolling, there's a lot of pressure to be funny. Not just virtually, but in person too.
Fortunately, when Zach Margs took to the stage in London’s West End last night for his first show since back surgery in the summer (hence its name, Zach’s Back), he had the audience very much on side.
Like the best of his peers, including comic Mark Maier, who warmed up the audience with his witty take on Jew-ish idiosyncrasies, Margs has a knack of unearthing the hilarity from the mundane. He kicked off the show by sharing a seat-squirming story of his doctor advising him on the best positions for post-back surgery sex – while his parents were sat on either side of his hospital bed.
And so it continued – there were tales of his dad’s ill-fated attempts to take a selfie for his WhatsApp profile; being at the receiving end of a grumpy former boss (who, interestingly, was in the audience); and the time he convinced himself that the only reason he was ghosted after a perfect first date was because said date must have died following botched cosmetic surgery…
Yet it’s Marg’s Israeli alter egos – sleazy single guy, taxi driver and El Al security guard – who have probably garnered the most “likes” during his comedy career. (His spoof of Greta Thunberg being interrogated at Ben Gurion Airport is pure comic genius.) So, however affable Zach from north-west London is (my daughter wants us to invite him for Friday night dinner), it was these personas – bolshier, slimier and more chutzpadik – we were all hoping to meet.
Zach Margs brought his Israeli alter egos to London on Wednesday evening (Photo: James Wallis)[Missing Credit]
Thankfully, Margs brought them out of the wings – and to great effect. As well as sharing the love-hate relationship he now has with El-Al, Margs’ pièce de resistance was as the smooth-talking Israeli working his way round the audience, giving whip-smart responses to whatever material his unsuspecting interviewees supplied him with. Suffice to say, he managed to make at least one shidduch.
He is a master impersonator – be it of his Indian back doctor, the Swedish barista he befriended to get free coffee (every day), or, of course, of Israeli men, who are more Israeli than Israelis themselves.
In June, he was in Israel when things kicked off with Iran, and last night revealed that the most annoying thing about his apartment being all but destroyed by a missile was that he only got a 50 per cent refund on his rent.
So, as he embarks on an overseas tour, should he finds himself in another perilous situation (and let’s hope he doesn’t) – be it major surgery or all-out war – Margs will no doubt turn it into fantastic material for another sell-out show. It’s good to have you back, Zach.
@zachmargs
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