Become a Member
Community

Singer-songwriter uses her voice to raise awareness of Alzheimer’s

Alexis Strum discovered last year that her mum was suffering from the disease

June 20, 2025 13:47
Alexis Strum Swim Press Shot 1 by Paul Madeley.jpg
Alexis Strum has written a song to raise funds for the Alzheimer's Society and to spread awareness of the form of dementia, which can be debilitating (Photo: Paul Madeley)
3 min read

When singer-songwriter Alexis Strum was told last year that her mother had only days to live, she started making plans for the funeral and booking the rabbi. But she also started swimming. Every week she would do 160 laps of her local pool as an escape from the reality that her mother was ill with advanced Alzheimer's.

“It was too stressful,” she says. On one of her swims, Alexis saw a woman in her 60s or 70s having a swimming lesson next to her, which reminded her that her mother was never able to swim. “It really pulled me out of myself. I thought: ‘My mum's going to die in a few days, and she never learnt to swim.’” It sparked the idea for a new song. “A lyric came into my head at that point, and I went home and started writing.”

While her mother did survive – but is non-verbal and living in a care home – Alexis is now using her emotional pop song, Swim, to raise money for the charity Alzheimer’s Society. In September, she will also complete a five-mile swim and a Memory Walk to raise more funds. Her other goal is to spread awareness of the disease, which affects an estimated 55 million people worldwide.

“It took a really long time for us to get my mum diagnosed, and that meant we lost precious time with her,” she says, describing the treatments that can stabilise sufferers with the condition and avoid its progression. “Early diagnosis is super important.”