Gaby Khalastchy is one step closer to winning a share of £1 million and a chance to pitch her app idea to Richard Branson.
Ms Khalastchy who is a 25-year-old social media manager from north London, developed an app designed to help families looking for activities to do.
Little App has been selected as one of 160 businesses who earned the highest number of public votes in Mr Branson’s Virgin Media Business VOOM 2016 competition.
But Ms Khalastchy, who is expected to take part in an attempt to break the Guinness World Record for ‘longest business pitch marathon’ on Thursday, has to send a colleague to pitch for her as the date clashed with her best friend’s wedding.
Speaking from Israel on Wednesday, ahead of the wedding she said: “I couldn’t get out of it. I don’t think my friend would have been too impressed if I missed her wedding.
“I’m nervous about not being there but someone from my team is going to pitch for me and I think I still have a good chance.”
As part of the 29-hour live-streamed event the selected entrepreneurs are expected to pitch back to back in front of a panel of judges.
Judges are then expected to whittle them down to 40 semi-finalists who could go on to pitch to Richard Branson in the VOOM 2016 grand finale on 28 June.