Two Jewish candidates taking part in The Apprentice business show have survived the first round of eliminations.

Daniel Lassman, 27, and 23-year-old Ella Jade Bitton progressed to the next round after company director Chiles Cartwright was fired by Lord Sugar.

In the first episode, aired on BBC One on Tuesday night, Mr Lassman and Ms Bitton went head-to-head as the 20 candidates were split into teams of men and women.

Candidates were given the task of selling products – including coffee, sausages, flowers and balloons – to shoppers across London, including Greenwich and London Zoo.

Mr Lassman, who chose the team’s name, Team Summit, wore a hot dog costume in a bid to boost sales.

“There’s no ‘I’ in team: famous saying - but there’s five in individual brilliance,” he said on the show.

But the girls’ team, led by former hypnotherapist Sarah Dales, won after outselling the boys by £56.80.

Ms Dales told her team mates to wear short skirts, heels and make-up to boost sales, a tactic dismissed by Lord Sugar, at a press conference last week.

He told the JC: “I think the other girls said that was ridiculous, took no notice of it whatsoever. The other girls said ‘no, we’re here to do a job, to do some business’.”

Baroness Brady, his advisor on the show, added: “I think it’s a very old-fashioned attitude that you’ve got to wear short skirts and a lot of make up to get on in life.”

The next episode of The Apprentice airs tomorrow at 9pm on BBC One.