“Who doesn’t like a hot salt-beef sandwich?” Allan Davis asked himself when creating a dating site for lesbian, gay, bisexual and transgender Jews.

He created HotSaltBeef.com after noticing a gap in the market.

He said: “About six months ago, I wanted to find a partner and I asked on Facebook if anyone knew of any good Jewish LGBT dating sites. The responses came back overwhelming with the answer no, so I knew I had to make one.

“The thing about HotSaltBeef is it is not just a dating site; it is a social network. Think of it like the bakery in a Jewish neighbourhood.

“A place where you get your bagels, perhaps bump into your lawyer or doctor and if you like, flirt with the Shaineh maidel behind the counter.”