Communities across the UK and around the globe will go shopping on Sunday to help the homeless and beat the Israel boycott.
IsrAction Day is an annual initiative encouraging people to buy Israeli food products and donate them to those in need.
Since launching in 2013, hundreds of thousands of pounds worth of groceries have been given to charities.
People in North America, Europe, and the Far East are expected to take part this year.
Winston Pickett, of Sussex Friends of Israel, one of the organising groups, said it was the first time the event had been “promoted on a co-ordinated worldwide level. He added: “The day of action addresses two real problems, hunger and anti-Israel campaigning, often in the form of boycotts. But most importantly it provides people with a way to show their support for Israel by doing something practical that will help those in need immediately.”
In the UK, grassroots Friends of Israel groups are organising local community centres and shuls to act as drop-off points and distribution centres for donated products.