Like anyone who applies for The Apprentice, Elliot Van Emden had to submit a business plan.
Though the 87-page document was not enough to secure Lord Sugar’s support, it landed him a place on the popular reality TV show.
Despite being the third candidate in the 2017 series to be fired, Mr Van Emden has every confidence in his idea which he now plans to make a reality.
The 32-year-old from Stanmore hopes Xpert Tutor, his vision for an online group tutoring platform, will deliver educational equality to children throughout the UK by offering lessons for under seven pounds per hour.
“One of the greatest tragedies in our society is that many children leave school without being able to read, write and do basic maths,” he said. “Xpert Tutor will massively reduce this and allow every child the opportunity for support in their education – irrelevant of wealth or background.
An interesting concept for a man known as "Tory Boy", following a stint spent working in David Cameron’s parliamentary office.
Mr Van Emden, who also runs his own law firm and political think tank, told the JC: “Unfortunately for me, [my plan] didn’t get before Claude Littner and Lord Sugar felt I wasn’t his business partner.
“However, I think it’s a good business idea which is morally sound and also a very profitable business model.” He hopes to have the project up and running in six months.
In the meantime, however, he will spend Sunday night on the couch, glued to The Apprentice final.
He said: “When you’re out of the show you suddenly become a spectator and end up screaming at the TV just like everybody else, although you know it’s a lot harder than it looks.”
Mr Van Emden, who attends Edgware United Synagogue, said his money was on James White to win.
“I worked with James for all three weeks I was there,” he said. “He’s someone I was very, very impressed with so I’m sticking with my original gut feeling that he will win.”
As for Sarah Lynn, who is vying with James to be Apprentice champion, he said: "Sarah is a lovely girl who has come across really well. She has probably been the most consistent candidate."