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Advice from ex-Apprentice Michael Sophocles

As a new season of the Apprentice begins, a former contestant offers his thoughts

    Lord Sugar was not impressed as he attempted to <a href='http://bit.ly/bOR8Q5'>kosher a chicken</A> by getting it blessed by a halal butcher. Read his <A href='http://bit.ly/aPhKix'>advice to this year's Apprentice hopefuls</A>.
    Lord Sugar was not impressed as he attempted to <a href='http://bit.ly/bOR8Q5'>kosher a chicken</A> by getting it blessed by a halal butcher. Read his <A href='http://bit.ly/aPhKix'>advice to this year's Apprentice hopefuls</A>.

    I really hope my fellow Jews give a better account of themselves than I did, especially Melissa Cohen, who seems to have taken over from me as the resident kosher expert.

    It’s worth bearing in mind, however, that Sugar is a man who prides himself on looking at things objectively and no matter where you’re from or what your religion is. There’s certainly no favouritism from the Lord. Being a “nice Jewish boy” can’t help them now.

    The best advice I can give these guys is to treat the process like a poker game. You need to understand people you don’t know to find out whether they have enough in their locker to outsmart you.

    They will undoubtably get unwanted attention from the media, especially if they are a controversial sort like me.

    But you have to focus on why you are there and remember that this is a business show and not a popularity contest.

    Meet the Jewish Apprentice hopefuls

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