Roland Loefler, once the JC's Swedish correspondent, has found new fame: as one of the faces of an ad campaign for a luxury UK hotel chain.

This portrait of him, specially painted by Rachel Constable, appeared in an ad for the Radisson Edwardian Hotels in The Times this week.

Roland, who started off leading training courses for Jewish organisations, now runs them for companies and business schools. "For two years I've been doing seminars at the Hampshire Hotel in Leicester Square. They asked if I would support them and I said OK. I am amazed you noticed me," said Radisson's modest pin-up.