The lack of Jewish apprentices on Lord Sugar's returning BBC series for a second year in succession prompts the question: is entrepreneurial aspiration on the slide among Yiddishe youth or are they simply turning their backs on reality TV?

On two series, we had a pair of contestants trying to get hired. It was eight years ago that Michael Sophocles grappled with kosher chicken in Morocco and six years ago when the largest number of heimishe hopefuls battled in the boardroom - four.