Sir Alan Sugar was unable to watch himself fire the latest blundering contestant, Majid Nagra, in last week’s episode of The Apprentice... because he was busy hunting for matzah, according to his spokesman.

The multi-millionaire Amstrad boss missed the show because he was in America celebrating Pesach with his family.

His spokesman, Andrew Bloch, told The Sun: “There was a three-hour break in communication with Sir Alan so perhaps he was busy looking for the Afikoman?”

Isn’t that normally a job for the apprentices rather than the boss?