Jump to Main ContentJump to Primary Navigation

JC Stays: The London Edition hotel

Five star stays aren't just for the adults at this luxury Fitzrovia hotel

Loft Suite (Picture: The London Edition/Nikolas Koenig)
Loft Suite (Picture: The London Edition/Nikolas Koenig)

“Welcome to The London Edition! Can I get you a glass of orange juice?”

Crouched on one knee, the hotel’s bellman had extended the offer to my eight-year-old cousin, Talia.

“That’s okay. If you want something later, you just let us know,” he laughed as she smiled shyly, leading us to our room at the award-winning central London hotel.

Designed by top hotelier Ian Schrager, born to an American-Jewish family in Brooklyn, the Edition luxury hotel brand (in partnership with Marriott International) also has branches from Miami to New York, Abu Dhabi and Shanghai.

Dimly-lit, intimate and laden with art, The London Edition is built on the remnants of Victorian houses, with an award-winning cocktail bar, punch room and Michelin-starred restaurant run by top chef Jason Atherton, long attracting the ‘It’ crowd — including guests from Kate Moss to Cara Delevingne, the One Directioners and part of the Kardashian clan.

So why was I here with an eight-year-old? Well, unlike so many boutique hotels, The London Edition is selling itself to the kids too with treats tailored to their age, children’s menus, films for movie night in the room, family shows at theatres nearby — and Hamleys practically around the corner.

Leaving us to explore our loft suite, one of seven in the 173-room hotel, we found two adjoining rooms with separate bathrooms, Nespresso machine (for me) plus bespoke bath products to look forward to later.

(Picture: The London Edition)
(Picture: The London Edition)

Talia had already unpacked her pink Disney-princess themed suitcase, popped on the hotel slippers and found the remote control. She watched Moana later on, cuddled up under the hotel’s faux-fur throw.

But first, it was Hamleys for her — and everything else Oxford Street has to offer, for me.

Later, we met more cousins in the lobby for cocktails. As one lady in tortoiseshell glasses took selfies by the 3D Portal installation from artist Chul Hyun Ahn, Talia asked to do the same. “I think it is good for children too,” she observed, sipping on her decorated (and delicious) fruit cocktail. My champagne-based one was wonderful too.

A trendy West End couple on a date applauded her observations. While attracting a fashionable and international crowd, the atmosphere at The London Edition is relaxed — among women wearing jumpsuits with Converse and men teaming jumpers with leather jackets, neither Talia’s gold dress, sparkly tights and fluffy beige gilet nor my other cousin’s faux fur bubble gum pink jacket with jeans were out of place. Everything goes.

There was yet more art over brunch next day in Berners Tavern, the hotel’s award-winning restaurant, serving modern British cooking. Once a 19th-century ballroom, it’s adorned with 211 pieces of art, by around 40 artists (some of whom are regular guests at the hotel).

Our game of “pick your favourite” — also played by a family nearby — was only paused when food arrived: vanilla waffles with raspberries, blueberry pancakes, sourdough toast with sweet potato, halloumi and pesto, scrambled eggs with the longest and most seamless cut piece of melt-in-your-mouth smoked salmon I have ever tasted.

Clearly, the touches which impress adults — from the art to the cocktails, location, company and food — work just as well for children.

Talia says

"The hotel is brilliant for families to come to. The rooms are really big and include almost everything. The beds are really comfortable. It’s really tidy and clean. It’s built in a good place. Children love it.”

Columnists

Where will good intentions lead?

Sandy Rashty

Thursday, March 9, 2017

Where will good intentions lead?
Community extra

Grammy nominee plays for Yad Vashem

Sandy Rashty

Tuesday, February 14, 2017

Grammy nominee plays for Yad Vashem
Food

Vegan shmegan - can an animal-free diet be kosher?

Sandy Rashty

Friday, November 25, 2016

Vegan shmegan - can an animal-free diet be kosher?
World

Sanctions welcomed by Putin challenger

Sandy Rashty

Friday, February 24, 2017

Sanctions welcomed by Putin challenger
World

Jews from Muslim countries in turmoil over ban

Sandy Rashty

Tuesday, January 31, 2017

Jews from Muslim countries in turmoil over ban
UK News

Mann pledges to confront Livingstone

Sandy Rashty

Tuesday, May 24, 2016

Mann pledges to confront Livingstone
Israel

Helping those the system fails

Sandy Rashty

Friday, February 17, 2017

Helping those the system fails
Comment

No community has a monopoly on abuse

Sandy Rashty

Thursday, December 1, 2016

No community has a monopoly on abuse
TV

Ben Winston: Success is all about taking risks

Sandy Rashty

Thursday, April 21, 2016

Ben Winston: Success is all about taking risks