Hotel of the week: Sloane Club, London


Anyone who’s ever wandered past those millionaires’ mansions in Belgravia and wondered what it would be like to live the life can now do so for a few days courtesy of the Sloane Club.

This private members’ establishment has taken over four red-brick buildings off Sloane Square, where they are making ritzy studios and apartments available as an alternative to a classic five-star London hotel stay.

Of course, part of what you pay for at a five-star hotel is the facilities, and the reason these apartments cost somewhat less is that the restaurant, bar and lounges are off-limit to non-members. But the art deco-style accommodation is ultra-luxe, and the Poggenpohl kitchen a boon for families travelling with children or the observant who might prefer not to eat out.

And there is room service — the Club will deliver dinner in a hamper if ordered early in the day, as well as a bountiful deli-style breakfast (advise any dietary restrictions on arrival).

Even those who don’t order breakfast will find a welcome basket containing mueslis, teas and coffees, and an espresso machine in the kitchen.

One important hotel service that is on offer is a 24-hour concierge who can make restaurant bookings, magic up theatre tickets and organise a car.

And then there’s the shopping, with local merchants including Daylesford Organic, Allegra Hicks and L’Artisan du Chocolat offering discounts. A partnership with Fortnums goes one step further, bringing the store’s milliners, jewellery specialists or perfume experts to the apartment, along with a butler to mix cocktails and create a suitable ambience for browsing.

Other services include a pukka Norland nanny to take care of the kids.
It all adds up to a delicious taste of Chelsea life which could be just the thing for Londoners wanting to spoil themselves on a special anniversary as well as aspirational out-of-towners.

Rates: From £264 per night if booking for a week; shorter stays when available.

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