The best form of hasbara is the simple reality of Israel.
And nothing better destroys the apartheid libel than two of Israel's newest faces in the UK: Eginsu Meyer, the Ethiopian-born director of Habayta UK, and Ishmail Khaldi, the Counsellor for Civil Society Affairs at the Israeli Embassy. When confronted with the obvious truth that Israel is one of the most open and welcoming societies on the planet, the assorted rabble of anti-Israel campaigners have no answer.