Travellers with grievances have learned through bitter experience, that complaining to an airline requires a great deal of stamina and patience. It often takes several emails, waiting endlessly on the phone and a deluge of letters before an acknowledgement of correspondence has been received from an airline.
It seems that consumer revenge is best dished out online. Musician Dave Carroll has a grievance. He travelled with United Airlines only to find that his checked-in guitar was broken when it arrived at its destination.