He has successfully closed deals for some of the nation's most high-profile names including Robbie Williams, Simply Red, Tesco and Virgin. And then there are the 15 years he spent working with Simon Cowell, the multi-millionaire music entrepreneur.
Mr Rich, who works in partnership with leading law firm Olswang, also runs Rich Futures, where he spends half of his time on business negotiation - he is credited as being one of the UK's leading practitioners in this field.
Here's a tough one for you: What would you do if someone handed you their savings and said it was entirely up to you whether you wanted to keep the money or not - catch-free?
Dancer and producer Sara Juli is doing just that in her headline-grabbing show, The Money Conversation.
During the performance, Ms Juli, a mother-of-one from New York, gives away $5,000 to audience members. They can either keep it or return it by putting it in a box at the end of the show, depending on how they feel.
Manchester mum Suzy Glaskie is having a pretty good year.
She is the founding director of Hale-based Peppermint PR, which has picked up a top national prize. It beat off competition from leading London firm Frank PR to win the Consumer award for its Sound Asleep campaign, starring England striker Wayne Rooney as "England's Best Snorer".
The account manager was Kate Moryoussef, a member of Hale Synagogue.
Good news for glasses wearers. A new concept has been launched which can help you track down your lost specs.
Lost Glasses Recovery is the brainchild of Brain Lester, a semi-retired chartered accountant.
The service provides people with a specifically-designed identification sleeve, which is heat-shrunk to the side of a pair of glasses. The sleeve contains an identification number and the contact details of Lost Glasses Recovery.
When Gerald Ronson, the property heavyweight and boss of Heron International, welcomed his daughter Lisa into the business, he said they would "give it a go for a year". Twelve years on and she is still there. And Ms Ronson, a former Asian equities saleswoman, seems to have no intention of leaving. There is after all, a lot of work to be done.
JC Money Mensch Martin Lewis is probably feeling pretty chuffed with himself. The money-saving expert was the second most searched for person online, pipped to the post only by X Factor beauty Cheryl Cole.
The news that Israeli technology company PeerTV is to go public on the Alternative Investment Market (AIM) could be a turning point for the market. AIM has suffered over the past two years, stung by the financial crisis.
Mira Ormala is heading for panto. Born in Finland, Miss Ormala moved to the UK a year ago to complete a post graduate degree in musical theatre at the Royal Academy of Music. She has since landed a lead role in Cinderella, touring Lancashire at the end of the year.
She will play the Fairy Godmother in the show, which also stars former Coronation Street actor Nick Cochrane (Andy McDonald).
Look out David Bailey. Eleven year-old Sam Kaye has been crowned young photographer of the year in an international competition.
Sam, a pupil at Merchant Taylors' School in Northwood, entered the contest - organised by the Royal Horticultural Society (RHS) - with his photo of a hoverfly. He took the picture on a day out with his photographer mother at the RHS gardens at Wisley in Surrey.
He tells People: "My mum took me to Wisley because she had been teaching me and some friends about photography. I'm really pleased that one of mine was picked as the best.
The former deputy editor of TalkSport's online magazine has been appointed deputy editor of ShortList, the free lifestyle magazine for men. He has also published a new cricket book, just in time for the Ashes series, which starts later this month: Why are you so fat? The TalkSport book of cricket sledging.
Sledging is the term used in cricket to describe the practice whereby players seek to gain an advantage by insulting or verbally intimidating the opposing batsman.
VJanice Grant is used to planning holidays. Now she is planning weddings.A former Israel Government Tourism officer, who spent more than 20 years working in the travel industry, she has co-founded a wedding planning service. Marry In Style aims to reduce any stress for the happy couple.
Look out for this man. He goes by the name of Guru Popolini, aka, the world's number one success sage, or, as he puts it, "sucksess" sage. But don't be fooled. For he is a satirical character created by comedy actor Steve Trister.
Mr Trister, 30, came up with the alter ego to send up the growing number of what he calls success experts.
He has travelled to Latin America, South Africa, and China, and was one of the founders of TV-am with Sir David Frost. Now Michael Rosenberg has turned a lifetime of experiences into a series of children's stories.
The businessman and writer from Hertfordshire has published his third book. The Little Lost Tune is the tale of twins on the hunt for some missing musical notes.
Mr Rosenberg, 71, tells People that he has always been imaginative and is constantly coming up with "crazy ideas".
At the age of 98, Freda Greenwold can be forgiven for taking things a little easier.
After 20 years, the great grandmother has retired as a volunteer at Nightingale, the care home for older Jewish people.
Mrs Greenwold, who started out helping to serve lunch before working in the shop, tells People: "You only volunteer if you want to and I have always wanted to but it is a bit much for me now. I will still come to Nightingale to see everybody though. I haven't cut myself off completely."