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 <title>Posts by Candice Krieger</title>
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 <title>Time for transparent management</title>
 <link>http://www.thejc.com/business/business-features/104568/time-transparent-management</link>
 <description>&lt;p&gt;The UK investment industry is failing its clients, says Alan Miller, one of the world’s most respected fund managers.&lt;/p&gt;
&lt;p&gt;Mr Miller, the founding shareholder of New Star Asset Management, believes there is a lack of transparency between fund managers and their clients.  &lt;/p&gt;
&lt;p&gt;He says: “Some do it in a solid, sensible fashion but unfortunately that isn’t the norm and many large fund management companies have grown by taking advantage of the trust which their clients have put into their brand. In essence, they have completely misled their customers.”&lt;/p&gt;
&lt;p&gt;Mr Miller has one of the longest track records in money management in the UK, having spent 19 years playing principal roles at Gartmore, Jupiter Asset Management and, more recently, New Star, where he made more than £30 million as chief of its flagship hedge fund.&lt;/p&gt;
&lt;p&gt; Mr Miller now runs SCM Private with his second wife Gina, a serial entrepreneur who has set up seven businesses. SCM was established in 2009 to give investors a better deal for their money rather than the high fees and underwhelming performance that Mr Miller believes are all too common. Four years on and the absolute return portfolio (run along the lines of an absolute return fund and may be all equity, all bonds, or all cash, in order to provide strong absolute returns while trying to reduce downside risk) is up 43.7 per cent and the long-term return portfolio (akin to a traditional pension fund with a broad diversification of asset classes that change as circumstances warrant) is up 54.1 per cent. The bond reserve portfolio, launched in June 2011, is up 17.4 per cent. &lt;/p&gt;
&lt;p&gt;Last year, SCM launched its True and Fair Campaign, calling for 100 per cent transparency on fund management fees and transaction costs, and full disclosure of where savers’ funds are invested. Mr Miller believes savers are being ripped off, having to pay £18.5 billion a year in fund management and dealing costs — nearly 80 per cent more than savers pay in the US. &lt;/p&gt;
&lt;p&gt;Other leading money managers have picked up the campaign, including Legal and General, CoFunds and the Treasury Select Committee. &lt;/p&gt;
&lt;p&gt;“It’s astonishing that you have to produce a campaign to enable customers to see where their money is being invested and how much it’s costing. When you think about it, you couldn’t get more ridiculous,” says Mr Miller. &lt;/p&gt;
&lt;p&gt;“Clients should be entitled to know what their investment is costing all in, from top to bottom, so that they can compare it to whatever they think the returns will be,” says Mr Miller. &lt;/p&gt;
&lt;p&gt;“If you are investing in Western Government bonds that are yielding close to two per cent per annum and you think your return is going to be two per cent per annum, that strikes me as a slightly absurd investment decision.”&lt;/p&gt;
&lt;p&gt;He recognises that there is a worry among managers that, if people knew how much it cost, they would not want to invest. “But that’s a fairly short-sighted approach, which doesn’t look at the long-term future of the industry. &lt;/p&gt;
&lt;p&gt;“We need to provide investors with information on how much it is really costing. And because many customers realise they are being ripped off — and in essence defrauded — by many fund management companies, they are choosing to bypass the system completely.”&lt;/p&gt;
&lt;p&gt;Mr Miller says because fund managers do not have a crystal ball investors should not rely on past performance as an indication of future returns. “But, as fund managers ,what we do know is that markets have just risen sharply and it is our view that the pace of change will be much less pronounced from here on in. &lt;/p&gt;
&lt;p&gt;“The best strategies for investing in such markets are to reduce the overall cost of investing; focus on generating income and capital returns; increase the overall diversification; and  actively manage the portfolios based on the fundamentals.&lt;/p&gt;
&lt;p&gt;Mr Miller hopes his company — which has all-inclusive annual charges of between 0.5 per cent and 0.75 per cent plus VAT — together with the campaign could trigger change in the industry. &lt;/p&gt;
&lt;p&gt;He says: “This will never come from fund managers directly. It will only come from politicians or regulators. The industry doesn’t want to change and will do whatever the regulatory minimum is.”&lt;/p&gt;
&lt;p&gt;SCM Private is on course to manage £100 million by the end of 2013. The minimum investment is £250,000. &lt;/p&gt;
&lt;p&gt;SCM recently partnered with Deutsche Bank’s exchange-traded fund platform “db X-trackers” to launch a fund of ETFs. &lt;/p&gt;
&lt;p&gt;A former pupil at Haberdashers’ Aske’s school, in Hertfordshire, Mr Miller left New Star in 2007.  His decision to do so followed a bitter public divorce from his wife of two years. Despite an appeal to the High Court and House of Lords, Mr Miller, earning up to £3 million a year at the time, was ordered to make a £5 million settlement to his ex-wife. &lt;/p&gt;
&lt;p&gt;&lt;i&gt; &lt;a href=&quot;http://www.scmprivate.com&quot; title=&quot;www.scmprivate.com&quot;&gt;www.scmprivate.com&lt;/a&gt; &lt;/i&gt;&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>104568</nid>
 <type>story</type>
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 <caption>Money manager, Alan Miller</caption>
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 <link2_title>Israel&#039;s big investment in Arab education</link2_title>
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 <body>The UK investment industry is failing its clients, says Alan Miller, one of the world’s most respected fund managers.
Mr Miller, the founding shareholder of New Star Asset Management, believes there is a lack of transparency between fund managers and their clients.  
He says: “Some do it in a solid, sensible fashion but unfortunately that isn’t the norm and many large fund management companies have grown by taking advantage of the trust which their clients have put into their brand. In essence, they have completely misled their customers.”
Mr Miller has one of the longest track records in money management in the UK, having spent 19 years playing principal roles at Gartmore, Jupiter Asset Management and, more recently, New Star, where he made more than £30 million as chief of its flagship hedge fund.
 Mr Miller now runs SCM Private with his second wife Gina, a serial entrepreneur who has set up seven businesses. SCM was established in 2009 to give investors a better deal for their money rather than the high fees and underwhelming performance that Mr Miller believes are all too common. Four years on and the absolute return portfolio (run along the lines of an absolute return fund and may be all equity, all bonds, or all cash, in order to provide strong absolute returns while trying to reduce downside risk) is up 43.7 per cent and the long-term return portfolio (akin to a traditional pension fund with a broad diversification of asset classes that change as circumstances warrant) is up 54.1 per cent. The bond reserve portfolio, launched in June 2011, is up 17.4 per cent. 
Last year, SCM launched its True and Fair Campaign, calling for 100 per cent transparency on fund management fees and transaction costs, and full disclosure of where savers’ funds are invested. Mr Miller believes savers are being ripped off, having to pay £18.5 billion a year in fund management and dealing costs — nearly 80 per cent more than savers pay in the US. 
Other leading money managers have picked up the campaign, including Legal and General, CoFunds and the Treasury Select Committee. 
“It’s astonishing that you have to produce a campaign to enable customers to see where their money is being invested and how much it’s costing. When you think about it, you couldn’t get more ridiculous,” says Mr Miller. 
“Clients should be entitled to know what their investment is costing all in, from top to bottom, so that they can compare it to whatever they think the returns will be,” says Mr Miller. 
“If you are investing in Western Government bonds that are yielding close to two per cent per annum and you think your return is going to be two per cent per annum, that strikes me as a slightly absurd investment decision.”
He recognises that there is a worry among managers that, if people knew how much it cost, they would not want to invest. “But that’s a fairly short-sighted approach, which doesn’t look at the long-term future of the industry. 
“We need to provide investors with information on how much it is really costing. And because many customers realise they are being ripped off — and in essence defrauded — by many fund management companies, they are choosing to bypass the system completely.”
Mr Miller says because fund managers do not have a crystal ball investors should not rely on past performance as an indication of future returns. “But, as fund managers ,what we do know is that markets have just risen sharply and it is our view that the pace of change will be much less pronounced from here on in. 
“The best strategies for investing in such markets are to reduce the overall cost of investing; focus on generating income and capital returns; increase the overall diversification; and  actively manage the portfolios based on the fundamentals.
Mr Miller hopes his company — which has all-inclusive annual charges of between 0.5 per cent and 0.75 per cent plus VAT — together with the campaign could trigger change in the industry. 
He says: “This will never come from fund managers directly. It will only come from politicians or regulators. The industry doesn’t want to change and will do whatever the regulatory minimum is.”
SCM Private is on course to manage £100 million by the end of 2013. The minimum investment is £250,000. 
SCM recently partnered with Deutsche Bank’s exchange-traded fund platform “db X-trackers” to launch a fund of ETFs. 
A former pupil at Haberdashers’ Aske’s school, in Hertfordshire, Mr Miller left New Star in 2007.  His decision to do so followed a bitter public divorce from his wife of two years. Despite an appeal to the High Court and House of Lords, Mr Miller, earning up to £3 million a year at the time, was ordered to make a £5 million settlement to his ex-wife. 
 www.scmprivate.com </body>
 <pubDate>Fri, 05 Apr 2013 10:10:00 +0100</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
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 <title>Algae - it has real appeal, ﬁnancially</title>
 <link>http://www.thejc.com/business/business-features/104017/algae-it-has-real-appeal-%EF%AC%81nancially</link>
 <description>&lt;p&gt;An Israeli kibbutz located north of Eilat is not alone in seeing the potential of one of its products. Its Algatechnologies business, which commercially cultivates microalgae to supply one of the world’s most powerful antioxidants available for human consumption (astaxanthin), has been bought by a leading UK investment firm. &lt;/p&gt;
&lt;p&gt;Founded by former Investec colleagues Leon Blitz and Bradley Fried, Grovepoint has invested an estimated $50 million in Algatech, based in the Arava desert, for a 56 per cent stake in the business.&lt;/p&gt;
&lt;p&gt;Algatechnologies was founded by Kibbutz Ketura in 1998, supported financially by JCA (a British charity that supports novel Israeli projects in education, tourism and agriculture). The JCA was the controlling stakeholder. It now holds a 23 per cent share while the kibbutz holds 21 per cent.&lt;/p&gt;
&lt;p&gt;Algatech has developed a technology that enables it to grow microalgae on a large scale. These microalgae are then used to harvest the commercially successful astaxanthin, also known as “asta”. Astaxanthin is the dark red organic pigment found in algae and aquatic animals, which gives shellfish, salmon and flamingos their distinctive pink/red colouring. It has several benefits such as anti-inflammatory and to promote skin, joint, eye and muscle health. It can be found in sun creams, food supplements, cosmetics and crustacean food colourants.  &lt;/p&gt;
&lt;p&gt;The deal is Grovepoint’s first investment in Israel. Mr Blitz, who left Investec in 2009 to launch Grovepoint with Mr Fried, said: “We always wanted to do something inward-investing into Israel. We are very keen on the country because of their technological prowess particularly in water, agriculture and food, biotech and clean tech. We felt that this was very transportable and respected internationally.”&lt;/p&gt;
&lt;p&gt;Grovepoint set up an Israeli office last year, run by Hagai Stadler and Gil Meirovich. &lt;/p&gt;
&lt;p&gt;Mr Blitz said: “The JCA had been supporting the kibbutz for 14 years but it got too big for the charity. They didn’t have the resources to increase production.” Experienced investor Stephen Grabiner, the former media chief of Apax Partners, has partnered Grovepoint and also an investor in Alagatech. &lt;/p&gt;
&lt;p&gt;“Microalgae is a very hot area globally,” says Mr Blitz. “The whole antioxidant, well-being, health and nutritional space is such a growth area. It’s a really sexy space.” &lt;/p&gt;
&lt;p&gt;Algatechnologies does not sell “asta” directly to consumers, but supplies the raw materials to manufacturers which use it in their products. Its main markets are Israel, the US and Japan. Customers include NBTY, the parent company of Holland &amp;amp; Barrett. &lt;/p&gt;
&lt;p&gt;Grovepoint plan to double Algatech’s production over the next few years and will be making additional capital available for growing the business, marketing the “AstaPure” brand globally and investing in R&amp;amp;D, so new algae-derived products can be brought to market. &lt;/p&gt;
&lt;p&gt;South Africans Mr Blitz and Mr Fried set up Grovepoint three years ago. The close friends, who have know each other for 40 years, both grew up in Cape Town and trained as accountants at Arthur Andersen. &lt;/p&gt;
&lt;p&gt;Mr Blitz joined Investec in South Africa over 20 years ago, before moving to London with the firm when it opened its first bank there in the early 1990s. He became head of direct investments and growth and acquisition finance, and head of private banking. &lt;/p&gt;
&lt;p&gt;Mr Fried is the former chief executive of Investec Bank in the UK in 2000. After training at Arthur Andersen, he went to the US to complete an MBA at the Wharton School of the University of Pennsylvania. He joined McKinsey &amp;amp; Co in New York where he was partner before moving to Investec Bank in the UK becoming its London chief executive in 2000. &lt;/p&gt;
&lt;p&gt;Since Grovepoint was founded, it has made $1 billion of investments. The founders are keen to explore investment opportunities in Israel. “We think Israel is very exciting,” says Mr Blitz. “One area that people seem to accept Israel for is its technological prowess and know-how.”&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <category domain="http://www.thejc.com/news/topics/busines">busines</category>
 <nid>104017</nid>
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 <body>An Israeli kibbutz located north of Eilat is not alone in seeing the potential of one of its products. Its Algatechnologies business, which commercially cultivates microalgae to supply one of the world’s most powerful antioxidants available for human consumption (astaxanthin), has been bought by a leading UK investment firm. 
Founded by former Investec colleagues Leon Blitz and Bradley Fried, Grovepoint has invested an estimated $50 million in Algatech, based in the Arava desert, for a 56 per cent stake in the business.
Algatechnologies was founded by Kibbutz Ketura in 1998, supported financially by JCA (a British charity that supports novel Israeli projects in education, tourism and agriculture). The JCA was the controlling stakeholder. It now holds a 23 per cent share while the kibbutz holds 21 per cent.
Algatech has developed a technology that enables it to grow microalgae on a large scale. These microalgae are then used to harvest the commercially successful astaxanthin, also known as “asta”. Astaxanthin is the dark red organic pigment found in algae and aquatic animals, which gives shellfish, salmon and flamingos their distinctive pink/red colouring. It has several benefits such as anti-inflammatory and to promote skin, joint, eye and muscle health. It can be found in sun creams, food supplements, cosmetics and crustacean food colourants.  
The deal is Grovepoint’s first investment in Israel. Mr Blitz, who left Investec in 2009 to launch Grovepoint with Mr Fried, said: “We always wanted to do something inward-investing into Israel. We are very keen on the country because of their technological prowess particularly in water, agriculture and food, biotech and clean tech. We felt that this was very transportable and respected internationally.”
Grovepoint set up an Israeli office last year, run by Hagai Stadler and Gil Meirovich. 
Mr Blitz said: “The JCA had been supporting the kibbutz for 14 years but it got too big for the charity. They didn’t have the resources to increase production.” Experienced investor Stephen Grabiner, the former media chief of Apax Partners, has partnered Grovepoint and also an investor in Alagatech. 
“Microalgae is a very hot area globally,” says Mr Blitz. “The whole antioxidant, well-being, health and nutritional space is such a growth area. It’s a really sexy space.” 
Algatechnologies does not sell “asta” directly to consumers, but supplies the raw materials to manufacturers which use it in their products. Its main markets are Israel, the US and Japan. Customers include NBTY, the parent company of Holland &amp;amp; Barrett. 
Grovepoint plan to double Algatech’s production over the next few years and will be making additional capital available for growing the business, marketing the “AstaPure” brand globally and investing in R&amp;amp;D, so new algae-derived products can be brought to market. 
South Africans Mr Blitz and Mr Fried set up Grovepoint three years ago. The close friends, who have know each other for 40 years, both grew up in Cape Town and trained as accountants at Arthur Andersen. 
Mr Blitz joined Investec in South Africa over 20 years ago, before moving to London with the firm when it opened its first bank there in the early 1990s. He became head of direct investments and growth and acquisition finance, and head of private banking. 
Mr Fried is the former chief executive of Investec Bank in the UK in 2000. After training at Arthur Andersen, he went to the US to complete an MBA at the Wharton School of the University of Pennsylvania. He joined McKinsey &amp;amp; Co in New York where he was partner before moving to Investec Bank in the UK becoming its London chief executive in 2000. 
Since Grovepoint was founded, it has made $1 billion of investments. The founders are keen to explore investment opportunities in Israel. “We think Israel is very exciting,” says Mr Blitz. “One area that people seem to accept Israel for is its technological prowess and know-how.”</body>
 <pubDate>Fri, 29 Mar 2013 10:00:03 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
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 <title>Join our Flat-Club, we&#039;ve taken the top prize in JC competition</title>
 <link>http://www.thejc.com/business/business-features/103575/join-our-flat-club-weve-taken-top-prize-jc-competition</link>
 <description>&lt;p&gt;Two Israelis have won the JC’s first Young Entrepreneurs’ Challenge. Nitzan Yudan and Tomer Kalish, now based in London, were chosen by the judges to receive the unprecedented prize: £10,000 from the judging panel, £10,000 from Investec Specialist Bank, £5,000 of strategic consultancy from Albion London and free accountancy advice from leading north London firm, Berg Kaprow Lewis. &lt;/p&gt;
&lt;p&gt;Mr Yudan was successful with his start-up, Flat-Club, which he founded with Mr Kalish. It helps young professionals find short-term accommodation by renting through their trusted social networks. It is aimed at students and alumni of top universities.&lt;/p&gt;
&lt;p&gt;Launched in November 2010, the business started with five apartments on its books. Within two weeks it had 70 and today, it boasts 3,000 apartments across 10 global cities. It is targeting £1.2 million of revenues this year and hopes to achieve £30 million by 2015. &lt;/p&gt;
&lt;p&gt;Flat-Club is aimed at young professionals, specifically students and alumni of top universities and business schools. It works with UCL, King’s College London and INSEAD, among many others. The business also plans to tie in with employees of top companies and recently completed a successful pilot with Barclays, BCG and American Express. It launched in the US a few months ago.&lt;/p&gt;
&lt;p&gt;The judging panel comprised Stephen Grabiner, Nick Leslau, Philip Lewis, Claude Littner and Robert Voss. They were impressed with Mr Yudan’s final pitch, which he conducted from Israel via Skype due to family commitments. A father-of-one, Mr Yudan, who was mentored for his presentation by The Apprentice’s Claude Littner, was clearly not put off by his mother making matzah balls in the background. &lt;/p&gt;
&lt;p&gt;The decision was a tough call for the panel, who were full of praise for fellow finalist Kelly Klein and her Student@Home venture, which matches IT students with residents and small businesses in need of computer help. As a group, the panel is talking to her further about possible investment. &lt;/p&gt;
&lt;p&gt;Mr Yudan and Mr Kalish, both 34, moved to London to complete MBAs at the London Business School. Mr Yudan has a background in IT and finance — prior to Flat-Club, he worked for Bank Hapoalim in Israel plus a few start-ups — while Mr Kalish’s experience is in property. They both served in the Israeli army: Mr Yudan in the special forces unit and Mr Kalish in intelligence. &lt;/p&gt;
&lt;p&gt;The duo found out about the JC competition over a Shabbat dinner at friends. Mr Yudan says: “They had the JC at their place, showed it to us and we thought: ‘Why not?’” &lt;/p&gt;
&lt;p&gt;Flat-Club has already secured significant investment and counts financier Jeremy Coller (Coller Capital) and Professor Eli Talmor (London Business School) among its investors, but Mr Yudan says winning the JC competition is invaluable. “It’s unbelievable. I’m so happy. This was the most demanding competition and panel I have ever presented to, which makes winning ten times more rewarding. Being an entrepreneur is a journey full of ups and downs. Most of the time you hear the words ‘no’ and ‘it won’t work’ so to have the endorsement of such an impressive panel is a huge boost.&lt;/p&gt;
&lt;p&gt;“Stephen Grabiner suggested a name I should contact regarding potential future funds. This is how these things work. It’s all about networks and knowing people who can open doors for you. And getting such direct feedback is so beneficial.”&lt;/p&gt;
&lt;p&gt;He adds: “We entered for a couple  of reasons: to get the exposure and have access to the impressive panel as advisers and mentors.” He adds: “One of the most impressive things I learned from Claude was his ability, when he met our team, to understand each of their individual tasks and to contribute his opinion on them. This is something that I hope to learn from him — developing leadership skills and encourage motivation, and the ability to execute.”&lt;/p&gt;
&lt;p&gt;Flat-Club will use the prize money to recruit another team member in London to further grow the business. It plans to replicate the model of leveraging trust within existing social networks. “We want to go into more networks where trust already exists, and in more locations.”&lt;br /&gt;
The other finalists were Student@Home, Pashkes of London, Written Medicine and Cyclebeat.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.flat-club.com&quot; title=&quot;www.flat-club.com&quot;&gt;www.flat-club.com&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&lt;b&gt;WHAT THE JUDGES SAID&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;CLAUDE LITTNER:&lt;br /&gt;
“For me, there were two key features in participating as a judge in this challenge. First, it was a delight to be involved with my fellow panelists and secondly, in meeting a number of really interesting and outstanding&lt;br /&gt;
young entrepreneurs.”&lt;/p&gt;
&lt;p&gt;&lt;b&gt;NICK LESLAU:&lt;br /&gt;
“It was refreshing to participate in this competition where we were exposed to some wonderful young entrepreneurs and their exciting businesses. To the finalists, I offer my sincere congratulations. You were worthy participants and I look forwarding to following your progress with great interest.” &lt;/p&gt;
&lt;p&gt;&lt;b&gt;ROBERT VOSS:&lt;br /&gt;
“This was a fascinating experience during which I was surprised by the very high standard of the contestants and all five finalists deserve to be highly commended. It was an enlightening experience for the judges as well as being most enjoyable.”&lt;/p&gt;
&lt;p&gt;&lt;b&gt;STEPHEN GRABINER:&lt;br /&gt;
“It has been a great pleasure to be involved in this challenge. Meeting the entrepreneurs has reinforced my belief in what people with vision and commitment can achieve. It should stand as an example for others wanting to start out on their own. Good luck to them all.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;PHILIP LEWIS:&lt;br /&gt;
“This has been a fun competition and I was pleasantly surprised at the quality of entrants. We had a great range of businesses and found it hard to select the winner. It was a treat to share the judging with Stephen, Nick, Claude and Robert.”&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;&lt;b&gt;... AND WHAT DID THE SPONSORS THINK? WE ASKED THOSE GIVING THEIR TIME AND CASH&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;DOUG KRIKLER, INVESTEC:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;“Investec is committed to supporting entrepreneurs as they grow their businesses. We are delighted to be involved in this initiative, nurturing entrepreneurial talent among young people. Congratulations to Nitzan Yudan’s Flat-Club and we wish him and the team the very best of luck in the future.”&lt;/p&gt;
&lt;p&gt;&lt;b&gt;JEFF HARTSTONE, BERG KAPROW LEWIS&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;“Many congratulations to Nitzan and the team on winning the JCYEC. Their impressive academic&lt;br /&gt;
and business backgrounds show in the formulation of the company’s strategy and the quality of&lt;br /&gt;
their presentation. Berg Kaprow Lewis is very much looking forward to working with Nitzan and his&lt;br /&gt;
colleagues over the course of the next year.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;JASON GOODMAN, ALBION LONDON&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;“Our team at Albion are really excited to be working with Nitzan and Tomer — two really talented entrepreneurs from the “Start Up nation”.&lt;br /&gt;
It is a zeitgeist concept for a student generation needing to economise however they can.” &lt;/p&gt;
&lt;p&gt;&lt;b&gt;THE PRIZE&lt;/p&gt;
&lt;p&gt;£10,000 investment From the judges&lt;br /&gt;
£10,000 from Investec Specialist Bank&lt;br /&gt;
A year’s free financial and tax advice from Berg Kaprow Lewis&lt;br /&gt;
£5,000 of consultancy from Albion London&lt;br /&gt;
Profiling in the the JC&lt;br /&gt;
Opportunity for further funding&lt;/b&gt;&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>103575</nid>
 <type>story</type>
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 <image>http://www.thejc.com/files/Nitzan-Yudan-DSCF1082-web.jpg</image>
 <caption>Nitzan Yudan (left) and Tomer Kalish (right) with mentor, Claude Littner</caption>
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 <body>Two Israelis have won the JC’s first Young Entrepreneurs’ Challenge. Nitzan Yudan and Tomer Kalish, now based in London, were chosen by the judges to receive the unprecedented prize: £10,000 from the judging panel, £10,000 from Investec Specialist Bank, £5,000 of strategic consultancy from Albion London and free accountancy advice from leading north London firm, Berg Kaprow Lewis. 
Mr Yudan was successful with his start-up, Flat-Club, which he founded with Mr Kalish. It helps young professionals find short-term accommodation by renting through their trusted social networks. It is aimed at students and alumni of top universities.
Launched in November 2010, the business started with five apartments on its books. Within two weeks it had 70 and today, it boasts 3,000 apartments across 10 global cities. It is targeting £1.2 million of revenues this year and hopes to achieve £30 million by 2015. 
Flat-Club is aimed at young professionals, specifically students and alumni of top universities and business schools. It works with UCL, King’s College London and INSEAD, among many others. The business also plans to tie in with employees of top companies and recently completed a successful pilot with Barclays, BCG and American Express. It launched in the US a few months ago.
The judging panel comprised Stephen Grabiner, Nick Leslau, Philip Lewis, Claude Littner and Robert Voss. They were impressed with Mr Yudan’s final pitch, which he conducted from Israel via Skype due to family commitments. A father-of-one, Mr Yudan, who was mentored for his presentation by The Apprentice’s Claude Littner, was clearly not put off by his mother making matzah balls in the background. 
The decision was a tough call for the panel, who were full of praise for fellow finalist Kelly Klein and her Student@Home venture, which matches IT students with residents and small businesses in need of computer help. As a group, the panel is talking to her further about possible investment. 
Mr Yudan and Mr Kalish, both 34, moved to London to complete MBAs at the London Business School. Mr Yudan has a background in IT and finance — prior to Flat-Club, he worked for Bank Hapoalim in Israel plus a few start-ups — while Mr Kalish’s experience is in property. They both served in the Israeli army: Mr Yudan in the special forces unit and Mr Kalish in intelligence. 
The duo found out about the JC competition over a Shabbat dinner at friends. Mr Yudan says: “They had the JC at their place, showed it to us and we thought: ‘Why not?’” 
Flat-Club has already secured significant investment and counts financier Jeremy Coller (Coller Capital) and Professor Eli Talmor (London Business School) among its investors, but Mr Yudan says winning the JC competition is invaluable. “It’s unbelievable. I’m so happy. This was the most demanding competition and panel I have ever presented to, which makes winning ten times more rewarding. Being an entrepreneur is a journey full of ups and downs. Most of the time you hear the words ‘no’ and ‘it won’t work’ so to have the endorsement of such an impressive panel is a huge boost.
“Stephen Grabiner suggested a name I should contact regarding potential future funds. This is how these things work. It’s all about networks and knowing people who can open doors for you. And getting such direct feedback is so beneficial.”
He adds: “We entered for a couple  of reasons: to get the exposure and have access to the impressive panel as advisers and mentors.” He adds: “One of the most impressive things I learned from Claude was his ability, when he met our team, to understand each of their individual tasks and to contribute his opinion on them. This is something that I hope to learn from him — developing leadership skills and encourage motivation, and the ability to execute.”
Flat-Club will use the prize money to recruit another team member in London to further grow the business. It plans to replicate the model of leveraging trust within existing social networks. “We want to go into more networks where trust already exists, and in more locations.”
The other finalists were Student@Home, Pashkes of London, Written Medicine and Cyclebeat.
www.flat-club.com
WHAT THE JUDGES SAID
CLAUDE LITTNER:
“For me, there were two key features in participating as a judge in this challenge. First, it was a delight to be involved with my fellow panelists and secondly, in meeting a number of really interesting and outstanding
young entrepreneurs.”
NICK LESLAU:
“It was refreshing to participate in this competition where we were exposed to some wonderful young entrepreneurs and their exciting businesses. To the finalists, I offer my sincere congratulations. You were worthy participants and I look forwarding to following your progress with great interest.” 
ROBERT VOSS:
“This was a fascinating experience during which I was surprised by the very high standard of the contestants and all five finalists deserve to be highly commended. It was an enlightening experience for the judges as well as being most enjoyable.”
STEPHEN GRABINER:
“It has been a great pleasure to be involved in this challenge. Meeting the entrepreneurs has reinforced my belief in what people with vision and commitment can achieve. It should stand as an example for others wanting to start out on their own. Good luck to them all.
PHILIP LEWIS:
“This has been a fun competition and I was pleasantly surprised at the quality of entrants. We had a great range of businesses and found it hard to select the winner. It was a treat to share the judging with Stephen, Nick, Claude and Robert.”
... AND WHAT DID THE SPONSORS THINK? WE ASKED THOSE GIVING THEIR TIME AND CASH
DOUG KRIKLER, INVESTEC:
“Investec is committed to supporting entrepreneurs as they grow their businesses. We are delighted to be involved in this initiative, nurturing entrepreneurial talent among young people. Congratulations to Nitzan Yudan’s Flat-Club and we wish him and the team the very best of luck in the future.”
JEFF HARTSTONE, BERG KAPROW LEWIS
“Many congratulations to Nitzan and the team on winning the JCYEC. Their impressive academic
and business backgrounds show in the formulation of the company’s strategy and the quality of
their presentation. Berg Kaprow Lewis is very much looking forward to working with Nitzan and his
colleagues over the course of the next year.
JASON GOODMAN, ALBION LONDON
“Our team at Albion are really excited to be working with Nitzan and Tomer — two really talented entrepreneurs from the “Start Up nation”.
It is a zeitgeist concept for a student generation needing to economise however they can.” 
THE PRIZE
£10,000 investment From the judges
£10,000 from Investec Specialist Bank
A year’s free financial and tax advice from Berg Kaprow Lewis
£5,000 of consultancy from Albion London
Profiling in the the JC
Opportunity for further funding</body>
 <pubDate>Wed, 20 Mar 2013 11:00:07 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">103575 at http://www.thejc.com</guid>
</item>
<item>
 <title>Who else is pitching their way to the £20,000?</title>
 <link>http://www.thejc.com/business/business-features/103353/who-else-pitching-their-way-%C2%A320000</link>
 <description>&lt;p&gt;Last week, we revealed the first three finalists in the JC’s Young Entrepreneurs’ Challenge. Today, we introduce the final two, in with a chance of winning over £20,000.&lt;br /&gt;
Backed by some of the biggest names in business, including Investec Specialist Bank, the competition aims to find the start-up stars of the future.&lt;br /&gt;
We asked existing businesses and aspiring entrepreneurs to pitch their ideas to five of the nation’s most respected businessmen: Stephen Grabiner, Nick Leslau, Philip Lewis, Claude Littner and Robert Voss, who wouldmentor a final five before selecting the winner to invest £10,000 in.&lt;br /&gt;
The winner, chosen after scrutinizing presentations, will also receive £10,000 from Investec Specialist Bank, £5,000 of strategic consultancy from Albion London and free accountancy advice from leading north London firm, Berg Kaprow Lewis.&lt;br /&gt;
After months of working through the applications, the judges chose their final five to present: Flat-Club, Written Medicine and Pashkes of London (profiled last week). And now... &lt;/p&gt;
&lt;p&gt;The final presentations are taking place at Investec Specialist Bank on March 18&lt;/p&gt;
&lt;p&gt;Finalist Four: Cyclebeat&lt;br /&gt;
Company: Cyclebeat is a new approach to indoor cycling, aka, spinning.&lt;br /&gt;
Details: Cyclebeat is a chain of cycling studios — it launched its first one this year in London, near Bank. The studio is specially designed for indoor cycling and uses  technology that makes it easy to book classes (currently mon-fri) and track performance. Classes sell on a “pay-per-ride” basis.&lt;br /&gt;
Team: Greg Allon (co-founder), a lawyer who works for a TV company, keen triathlete. Justin Crewe (co-founder), a corporate lawyer who also runs Hot Bikram Yoga, which he helped his wife (Greg’s sister) set up.&lt;br /&gt;
Fact: The idea for Cyclebeat was hatched in a taxi on the way to a family barmitzvah.&lt;br /&gt;
Mentor: Philip Lewis&lt;br /&gt;
Quote from Philip Lewis: “The Goverment’s chief medical officer has highlighted cycling as an effective way to prevent many serious illnesses. Spinning is a fun way to replicate the benefits of cycling without worrying about traffic and inclement weather. I look forward to spending time with the team and burning off a few calories at the first branch.”&lt;/p&gt;
&lt;p&gt;Finalist Five: Student@Home&lt;br /&gt;
Company: Student@Home is a friendly low-cost service that brings IT students to homes or small businesses to help resolve their computer problems.&lt;br /&gt;
Details: Founded in 2012, Student@Home aims to solve two problems by; 1) providing students lacking work experience with employment, and 2) help residents and small businesses struggling with technology. Students get paid £12/hour plus £2.50 travel per job.&lt;br /&gt;
Team: Kelly Klein (founder), former private banker at JP Morgan.&lt;br /&gt;
Fact: Unemployment is highest among IT grads — it is easier to get a job if you study sports science.&lt;br /&gt;
Mentor: Robert Voss&lt;br /&gt;
Quote: from Robert Voss: &quot;I am delighted to be mentoring Student@Home. The concept is great, bringing together employment for the young, a particular interest of mine, and other socially responsible aspects, yet is also a money-making and well-thought-out business opportunity with enormous possibilities for growth.”&lt;/p&gt;
&lt;p&gt;THE PRIZE&lt;/p&gt;
&lt;p&gt;£10,000 investment from the judges&lt;br /&gt;
£10,000 from Investec Specialist Bank&lt;br /&gt;
A year’s free financial and tax advice from Berg Kaprow Lewis&lt;br /&gt;
£5,000 of consultancy from Albion London&lt;br /&gt;
Profiling in the the JC&lt;br /&gt;
Opportunity for further funding &lt;/p&gt;
&lt;p&gt;WHO&#039;S JUDGING?&lt;br /&gt;
Stephen Grabiner, experienced investor and former head of global media at Apax&lt;br /&gt;
Nick Leslau, major property player, who sits on several company and charity boards&lt;br /&gt;
Philip Lewis, heads the property division of the Kirsh Group&lt;br /&gt;
Claude Littner, corporate turnaround specialist, well-known for his appearances in The Apprentice&lt;br /&gt;
Robert Voss, investor and head of metal traders, Voss International&lt;/p&gt;
&lt;p&gt;WHO ELSE APPLIED? Some of the other entries&lt;br /&gt;
MyMummyMadeIt: A husband-and-wife collaboration, MyMummyMadeIt delivers fresh healthy (and hot) homemade baby food to busy parents, and nurseries.&lt;br /&gt;
InMotion: One for golfers, inMotion is offering a hardware device (the EchoSwing) that can be attached to golf clubs, providing swing data to help them improve their stroke.&lt;br /&gt;
MyMag: Founded by a 17 year-old, My Mag is a magazine that invites aspiring journalists to submit their blogs/articles for a monthly fee. A top 20 are chosen and pubished in a free monthly magazine.&lt;br /&gt;
Nutrino: A virtual nutrionist, Nutrino is a personalised food recommendation platform/app that learns user eating habits and preferences and provides a customised plan for optimised well-being.&lt;br /&gt;
MyMZone: Founded by two business grads, “my Market zone” is an e-commerce platform that enables market traders to  showcase and sell their products online.&lt;br /&gt;
The Boutique Hotel Awards: Set up in 2010, it claims to be the world’s first international awards body aimed solely at recognising excellence among boutique hotels.&lt;br /&gt;
Millinery by Rosie Olivia: Rosie Olivia is a Liverpool-based established business designing and creating a range of contemporary women’s headwear. Current stockists include Fenwicks of Bond Street, London.&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>103353</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/JCYEC LOGO_0.jpg</image>
 <caption />
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 <link1_title />
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 <link2_title />
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 <body>Last week, we revealed the first three finalists in the JC’s Young Entrepreneurs’ Challenge. Today, we introduce the final two, in with a chance of winning over £20,000.
Backed by some of the biggest names in business, including Investec Specialist Bank, the competition aims to find the start-up stars of the future.
We asked existing businesses and aspiring entrepreneurs to pitch their ideas to five of the nation’s most respected businessmen: Stephen Grabiner, Nick Leslau, Philip Lewis, Claude Littner and Robert Voss, who wouldmentor a final five before selecting the winner to invest £10,000 in.
The winner, chosen after scrutinizing presentations, will also receive £10,000 from Investec Specialist Bank, £5,000 of strategic consultancy from Albion London and free accountancy advice from leading north London firm, Berg Kaprow Lewis.
After months of working through the applications, the judges chose their final five to present: Flat-Club, Written Medicine and Pashkes of London (profiled last week). And now... 
The final presentations are taking place at Investec Specialist Bank on March 18
Finalist Four: Cyclebeat
Company: Cyclebeat is a new approach to indoor cycling, aka, spinning.
Details: Cyclebeat is a chain of cycling studios — it launched its first one this year in London, near Bank. The studio is specially designed for indoor cycling and uses  technology that makes it easy to book classes (currently mon-fri) and track performance. Classes sell on a “pay-per-ride” basis.
Team: Greg Allon (co-founder), a lawyer who works for a TV company, keen triathlete. Justin Crewe (co-founder), a corporate lawyer who also runs Hot Bikram Yoga, which he helped his wife (Greg’s sister) set up.
Fact: The idea for Cyclebeat was hatched in a taxi on the way to a family barmitzvah.
Mentor: Philip Lewis
Quote from Philip Lewis: “The Goverment’s chief medical officer has highlighted cycling as an effective way to prevent many serious illnesses. Spinning is a fun way to replicate the benefits of cycling without worrying about traffic and inclement weather. I look forward to spending time with the team and burning off a few calories at the first branch.”
Finalist Five: Student@Home
Company: Student@Home is a friendly low-cost service that brings IT students to homes or small businesses to help resolve their computer problems.
Details: Founded in 2012, Student@Home aims to solve two problems by; 1) providing students lacking work experience with employment, and 2) help residents and small businesses struggling with technology. Students get paid £12/hour plus £2.50 travel per job.
Team: Kelly Klein (founder), former private banker at JP Morgan.
Fact: Unemployment is highest among IT grads — it is easier to get a job if you study sports science.
Mentor: Robert Voss
Quote: from Robert Voss: &quot;I am delighted to be mentoring Student@Home. The concept is great, bringing together employment for the young, a particular interest of mine, and other socially responsible aspects, yet is also a money-making and well-thought-out business opportunity with enormous possibilities for growth.”
THE PRIZE
£10,000 investment from the judges
£10,000 from Investec Specialist Bank
A year’s free financial and tax advice from Berg Kaprow Lewis
£5,000 of consultancy from Albion London
Profiling in the the JC
Opportunity for further funding 
WHO&#039;S JUDGING?
Stephen Grabiner, experienced investor and former head of global media at Apax
Nick Leslau, major property player, who sits on several company and charity boards
Philip Lewis, heads the property division of the Kirsh Group
Claude Littner, corporate turnaround specialist, well-known for his appearances in The Apprentice
Robert Voss, investor and head of metal traders, Voss International
WHO ELSE APPLIED? Some of the other entries
MyMummyMadeIt: A husband-and-wife collaboration, MyMummyMadeIt delivers fresh healthy (and hot) homemade baby food to busy parents, and nurseries.
InMotion: One for golfers, inMotion is offering a hardware device (the EchoSwing) that can be attached to golf clubs, providing swing data to help them improve their stroke.
MyMag: Founded by a 17 year-old, My Mag is a magazine that invites aspiring journalists to submit their blogs/articles for a monthly fee. A top 20 are chosen and pubished in a free monthly magazine.
Nutrino: A virtual nutrionist, Nutrino is a personalised food recommendation platform/app that learns user eating habits and preferences and provides a customised plan for optimised well-being.
MyMZone: Founded by two business grads, “my Market zone” is an e-commerce platform that enables market traders to  showcase and sell their products online.
The Boutique Hotel Awards: Set up in 2010, it claims to be the world’s first international awards body aimed solely at recognising excellence among boutique hotels.
Millinery by Rosie Olivia: Rosie Olivia is a Liverpool-based established business designing and creating a range of contemporary women’s headwear. Current stockists include Fenwicks of Bond Street, London.</body>
 <pubDate>Thu, 14 Mar 2013 09:38:08 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">103353 at http://www.thejc.com</guid>
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<item>
 <title>It&#039;s time to reveal the final five vying for the top prize</title>
 <link>http://www.thejc.com/business/business-features/103101/its-time-reveal-final-five-vying-top-prize</link>
 <description>&lt;p&gt;Six months ago, the JC launched its biggest — and most rewarding — business competiton to date.&lt;br /&gt;
Backed by some of the biggest names in business, including Investec Specialist Bank, the initiative aims to find the start-up stars of the future.&lt;br /&gt;
We invited existing businesses and aspiring entrepreneurs to pitch their ideas to five of the nation’s most respected businessmen: Stephen Grabiner, Nick Leslau, Philip Lewis, Claude Littner and Robert Voss, who would mentor a final five before selecting the winner to invest £10,000 in. The winner, chosen after industrious presentations, will also receive £10,000 from Investec Specialist Bank, £5,000 of strategic consultancy from Albion London and a free accountancy advice from leading north London firm, Berg Kaprow Lewis.&lt;br /&gt;
After months of working through all the applications, which came from a variety of sectors including retail, leisure and technology,  the judges — after much debate and deliberation — have selected their final five to present. We reveal them this week and next. &lt;/p&gt;
&lt;p&gt;Final presentations will take place on 18 March at Investec Specialist Bank.&lt;/p&gt;
&lt;p&gt;The Finalists:&lt;/p&gt;
&lt;p&gt;Finalist One: Flat-Club&lt;br /&gt;
Company Flat-Club&lt;br /&gt;
provides short-term rentals within social networks.&lt;br /&gt;
Details Launched in 2010, Flat-Club is developing an online marketplace to help young professionals find short-term accommodation by renting through their trusted social networks. It is aimed at students and alumni of top universities.&lt;br /&gt;
Team Nitzan Yudan (co-founder, pictured), 12 years experience in IT and finance. Tomer Kalish (co-founder), 10 years experience in property.&lt;br /&gt;
Fact In 2012, Flat-Club employed more interns from London Business School than Goldman Sachs (or any other bank).&lt;br /&gt;
Mentor Claude Littner&lt;br /&gt;
Quote from Claude Littner “Just when you think you have seen everything, along comes a very clever young entrepreneur with a solution to a problem I didn’t know existed. I am looking forward to mentoring Nitzan and Tomer, and challenging the business model and impressive looking financial forecasts. It should be an interesting encounter — I hope I survive!”&lt;/p&gt;
&lt;p&gt;Finalist Two: Written Medicine&lt;br /&gt;
Company Written Medicine is a start-up providing software to the healthcare sector.&lt;br /&gt;
Details Founded in 2012, it aims to re-energise the pharmacy sector by creating software that enables pharmacies to print bilingual medication labels in English and any other language.&lt;br /&gt;
Team Ghalib Khan, a pharmacy technician of 10+ years. Murtada Alsaif, a practicing pharmacist with a PhD.&lt;br /&gt;
Fact Ghalib came up with the idea while in the shower and called Murtada mid-shower (Murtada still doesn’t know this — though he probably does now!)&lt;br /&gt;
Mentor Stephen Grabiner&lt;br /&gt;
Quote from Stephen Grabiner ”I am very excited to be working with these two. They have identified a real need in a sector they understand. Their initiative will very&lt;br /&gt;
likely improve the&lt;br /&gt;
way medication is taken, and consequently, save the NHS money, address a real problem for patients whose first language is not English, and also make stakeholders a return. They are also really nice guys, which is just as important.&lt;/p&gt;
&lt;p&gt;Finalist Three: Pashkes of London&lt;br /&gt;
Company: Pashkes of London wants to produce the world’s finest lactose-free iced dessert.&lt;br /&gt;
Details: Pashkes makes and distributes its Antonio Russo dairy-free ice cream brand. Founded in 2011, and made from a site in Stamford Hill, it offers three signature flavours with six “special issue” flavours. Paskes is accredited by the London Beth Din, Muslim Food Board and Vegetarian Society.&lt;br /&gt;
Team: David Russell (strategic director), co-founded The PR Office. Marton Braun (creative director)Judaica collector. David Braun (sales and operations director), celebrated photographer. Yisrael Pashkes (production director), master-chef, who had previously served 13 months in a Jerusalem prison.&lt;br /&gt;
Fact: Pashkes began over a Shabbat dinner. Mentor: Nick Leslau&lt;br /&gt;
Quote from Nick Leslau: “I am delighted to be mentoring Pashkes. They have a terrific product, have made good inroads into their niche markets.  Now we need to explore whether the business is scalable and the management has the ambition and ability to achieve that.”&lt;/p&gt;
&lt;p&gt;The Prize&lt;br /&gt;
£10,000 investment from the judges&lt;br /&gt;
£10,000 from Investec Specialist Bank&lt;br /&gt;
A year’s free financial and tax advice from Berg Kaprow Lewis&lt;br /&gt;
£5,000 of consultancy from Albion London&lt;br /&gt;
Profiling in the the JC&lt;br /&gt;
Opportunity for further funding &lt;/p&gt;
&lt;p&gt;Who&#039;s Judging?&lt;br /&gt;
Stephen Grabiner, experienced investor and former head of global media at Apax&lt;br /&gt;
Nick Leslau, major property player, who sits on several company and charity boards&lt;br /&gt;
Philip Lewis, heads the property division of the Kirsh Group&lt;br /&gt;
Claude Littner, corporate turnaround specialist, well-known for his appearances in The Apprentice&lt;br /&gt;
Robert Voss, investor and head of metal traders, Voss International&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>103101</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/JCYEC LOGO.jpg</image>
 <caption />
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>Six months ago, the JC launched its biggest — and most rewarding — business competiton to date.
Backed by some of the biggest names in business, including Investec Specialist Bank, the initiative aims to find the start-up stars of the future.
We invited existing businesses and aspiring entrepreneurs to pitch their ideas to five of the nation’s most respected businessmen: Stephen Grabiner, Nick Leslau, Philip Lewis, Claude Littner and Robert Voss, who would mentor a final five before selecting the winner to invest £10,000 in. The winner, chosen after industrious presentations, will also receive £10,000 from Investec Specialist Bank, £5,000 of strategic consultancy from Albion London and a free accountancy advice from leading north London firm, Berg Kaprow Lewis.
After months of working through all the applications, which came from a variety of sectors including retail, leisure and technology,  the judges — after much debate and deliberation — have selected their final five to present. We reveal them this week and next. 
Final presentations will take place on 18 March at Investec Specialist Bank.
The Finalists:
Finalist One: Flat-Club
Company Flat-Club
provides short-term rentals within social networks.
Details Launched in 2010, Flat-Club is developing an online marketplace to help young professionals find short-term accommodation by renting through their trusted social networks. It is aimed at students and alumni of top universities.
Team Nitzan Yudan (co-founder, pictured), 12 years experience in IT and finance. Tomer Kalish (co-founder), 10 years experience in property.
Fact In 2012, Flat-Club employed more interns from London Business School than Goldman Sachs (or any other bank).
Mentor Claude Littner
Quote from Claude Littner “Just when you think you have seen everything, along comes a very clever young entrepreneur with a solution to a problem I didn’t know existed. I am looking forward to mentoring Nitzan and Tomer, and challenging the business model and impressive looking financial forecasts. It should be an interesting encounter — I hope I survive!”
Finalist Two: Written Medicine
Company Written Medicine is a start-up providing software to the healthcare sector.
Details Founded in 2012, it aims to re-energise the pharmacy sector by creating software that enables pharmacies to print bilingual medication labels in English and any other language.
Team Ghalib Khan, a pharmacy technician of 10+ years. Murtada Alsaif, a practicing pharmacist with a PhD.
Fact Ghalib came up with the idea while in the shower and called Murtada mid-shower (Murtada still doesn’t know this — though he probably does now!)
Mentor Stephen Grabiner
Quote from Stephen Grabiner ”I am very excited to be working with these two. They have identified a real need in a sector they understand. Their initiative will very
likely improve the
way medication is taken, and consequently, save the NHS money, address a real problem for patients whose first language is not English, and also make stakeholders a return. They are also really nice guys, which is just as important.
Finalist Three: Pashkes of London
Company: Pashkes of London wants to produce the world’s finest lactose-free iced dessert.
Details: Pashkes makes and distributes its Antonio Russo dairy-free ice cream brand. Founded in 2011, and made from a site in Stamford Hill, it offers three signature flavours with six “special issue” flavours. Paskes is accredited by the London Beth Din, Muslim Food Board and Vegetarian Society.
Team: David Russell (strategic director), co-founded The PR Office. Marton Braun (creative director)Judaica collector. David Braun (sales and operations director), celebrated photographer. Yisrael Pashkes (production director), master-chef, who had previously served 13 months in a Jerusalem prison.
Fact: Pashkes began over a Shabbat dinner. Mentor: Nick Leslau
Quote from Nick Leslau: “I am delighted to be mentoring Pashkes. They have a terrific product, have made good inroads into their niche markets.  Now we need to explore whether the business is scalable and the management has the ambition and ability to achieve that.”
The Prize
£10,000 investment from the judges
£10,000 from Investec Specialist Bank
A year’s free financial and tax advice from Berg Kaprow Lewis
£5,000 of consultancy from Albion London
Profiling in the the JC
Opportunity for further funding 
Who&#039;s Judging?
Stephen Grabiner, experienced investor and former head of global media at Apax
Nick Leslau, major property player, who sits on several company and charity boards
Philip Lewis, heads the property division of the Kirsh Group
Claude Littner, corporate turnaround specialist, well-known for his appearances in The Apprentice
Robert Voss, investor and head of metal traders, Voss International</body>
 <pubDate>Thu, 07 Mar 2013 10:18:58 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">103101 at http://www.thejc.com</guid>
</item>
<item>
 <title>Meet the man who&#039;s making insurance sexy - and sociable</title>
 <link>http://www.thejc.com/business/business-features/102860/meet-man-whos-making-insurance-sexy-and-sociable</link>
 <description>&lt;p&gt;Times are a-changing. Social media has been influencing many areas of the business world, and is now gaining ground in the insurance market.&lt;br /&gt;
The insurance industry, typically old-fashioned in its practice, is heading for an unprecedented overhaul as the emerging influence of social media takes hold.&lt;br /&gt;
Helping to drive the revolution is financial services expert, Steven Mendel.&lt;br /&gt;
The former head of wealth management for Close Brothers Group, Mr Mendel is the chief executive and co-founder of Bought By Many. &lt;/p&gt;
&lt;p&gt;A unique new service, Bought by Many helps communities use their collective power to buy insurance on better terms than they could get as individuals. Examples of Bought By Many insurance buying groups include: parents of children who play rugby; plumbers starting their own business; horse riding insurance for children, and residents of Yeovil, Sommerset — Bought By Many recently secured up to 12.5 per cent off Legal &amp;amp; General’s “Extra or Essentials” home insurance for people living in postcodes, BA20 and BA21. Mr Mendel, 45, says: “The insurance industry is completely overdue a major overhaul.&lt;br /&gt;
“It has never had any innovation, with two notable exceptions: about 20 years ago, you were able to buy your insurance not just from brokers but from companies such as Direct Line; and 10 years ago, aggregates came along and took on the direct businesses, with the growth of confused.com and moneysupermarket.com, but actually that hasn’t done very much for what consumers buy or for the prices. &lt;/p&gt;
&lt;p&gt;“It hasn’t done anything in terms of what consumers buy. The product is exactly the same. For instance, your car insurance or contents insurance is exactly the same as what it would have been 25 years ago. It is unchanged.” He adds: “There are very few businesses implementing change in financial businesses, period, and especially when it comes to insurance.”&lt;/p&gt;
&lt;p&gt;Mr Mendel, who has held several high-profile positions including director at Barclays Wealth and financial services director at Christie’s, says that when he left corporate life and asked an insurer for a new health policy to cover him and his family, he was quoted four times the cost that a corporate would pay.&lt;br /&gt;
“Insurance industry deals with individuals as a one-off but they can be much more competitive with corporates.&lt;br /&gt;
“Working in wealth management was all about how you deliver to consumers — the right things they should be doing with their savings. So although I haven’t spent the past 25 years in mainstream insurance, part of our offerings have always been insurance offerings, ie: art insurance for Christies. It is an industry I know very well.&lt;/p&gt;
&lt;p&gt;“Frustratingly, as a business leader in that space, there was very little I was able to do to change what we offered on behalf of our business that was different to what we had offered ten years previously.”&lt;br /&gt;
“At Bought By Many, we want to give groups of individuals a voice, enabling them to come together within a group so that when we negotiate with insurers on their behalf, we are getting them a much better deal than they would get on their own.”&lt;/p&gt;
&lt;p&gt;Group buying is clearly a growing market, with more and more sites sprouting up. These include Groupon, Incahoot and Living Social.&lt;br /&gt;
Launched in September, Bought By Many relies on collective demand and critical mass. Around 100 people per group are needed, depending on the policy. It has witnessed a considerable increase in customer numbers, partly due to its viral efforts. The site makes it easy for users to use social media and invite friends to join via Facebook, Linkedin, Twitter and the like.&lt;br /&gt;
“The theory is: the more people that join the group, the cheaper it is for everybody. The first person to join the group gets the same benefit as the 500th.”&lt;/p&gt;
&lt;p&gt;Mr Mendel co-founded Bought By Many in 2012 with Guy Farley, to, as he puts it, “shift the balance of power in insurance.” He previously qualified as an actuary at Aon and has held roles at Close Brothers Group as head of wealth management; at Christie’s as financial services director; at Barclay’s Wealth, and at McKinsey.&lt;br /&gt;
The site struck its first “deal” at the end of last year, securing personal accident insurance for rugby-playing children. Others have followed — the site’s fastest-growing group is travel insurance for those with diabetes, which, set up in December 2012, now has over 250 members.&lt;br /&gt;
There are plans to roll out several more such as a travel insurance group for over 65s.&lt;br /&gt;
So, how has the concept been received by the insurance industry? “Slightly shockingly, they love it,” says Mr Mendel. &lt;/p&gt;
&lt;p&gt;“This is because they get to target niches and communities, which they like. This is important because there was a piece of legislation that came along recently called “Solvency II” which determines how much capital insurers have to hold for every single policy that they sell. And that amount of capital decreases the more diversified the booker business has, so insurers are looking at their booker business and seeking to target other areas but they can’t target those groups themselves. All they can do is take out advertising.&lt;br /&gt;
“We give them the ability to target very specific groups which is very attractive to them as they wouldn’t be able to do it on their own.&lt;/p&gt;
&lt;p&gt;“The challenge for us is to go from encouraging early contact with insurers to making it happen in practice on the ground. Most insurers have not dealt with small businesses like ours before. It’s an organisational challenge for them.”&lt;/p&gt;
&lt;p&gt;Mr Mendel believes his business could trigger a complete change in the insurance — and wider finance world.&lt;br /&gt;
“I think it’s definitely possible and I think it has some very wide-reaching opportunities so it doesn’t need to stay just in the insurance space. There are lots of other parts of financial services that could benefit from the concept of collaborative consumption and we would like to do that to a wide group, not just general insurance.”&lt;/p&gt;
&lt;p&gt;And besides, he points out, such change has been a long time coming.&lt;br /&gt;
“The insurance industry has had plenty of time to innovate on its own and to change the way insurers interact with consumers but for lots of understandable reasons, has found that very hard. Lots of insurance companies are very large and have got in place lots of cheques and balances that have been necessary to ride out the credit crunch and deal with lots of issues they have had over the years. And I think that governance structures and that inbuilt the risk-averse nature has meant that the insurers have actually been incredibly conservative and stuck to their own knitting, meaning consumers have ended up with something that has not really changed for a very long time.&lt;/p&gt;
&lt;p&gt;“It is easier for new businesses to come in and make those changes on behalf of the industry and that is exactly what we are doing.”&lt;br /&gt;
Mr Mendel lives in Mill Hill, north London, and is a member of Mill Hill Synagogue. He is married with three kids and has a passion for cycling, his sax, and for the charities he is involved with. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.boughtbymany.com&quot; title=&quot;www.boughtbymany.com&quot;&gt;www.boughtbymany.com&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>102860</nid>
 <type>story</type>
 <strap>There’s a company that helps you club together to achieve better policies.</strap>
 <image>http://www.thejc.com/files/mendel2.jpg</image>
 <caption>Steven Mendel, Bought By Many</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>Times are a-changing. Social media has been influencing many areas of the business world, and is now gaining ground in the insurance market.
The insurance industry, typically old-fashioned in its practice, is heading for an unprecedented overhaul as the emerging influence of social media takes hold.
Helping to drive the revolution is financial services expert, Steven Mendel.
The former head of wealth management for Close Brothers Group, Mr Mendel is the chief executive and co-founder of Bought By Many. 
A unique new service, Bought by Many helps communities use their collective power to buy insurance on better terms than they could get as individuals. Examples of Bought By Many insurance buying groups include: parents of children who play rugby; plumbers starting their own business; horse riding insurance for children, and residents of Yeovil, Sommerset — Bought By Many recently secured up to 12.5 per cent off Legal &amp;amp; General’s “Extra or Essentials” home insurance for people living in postcodes, BA20 and BA21. Mr Mendel, 45, says: “The insurance industry is completely overdue a major overhaul.
“It has never had any innovation, with two notable exceptions: about 20 years ago, you were able to buy your insurance not just from brokers but from companies such as Direct Line; and 10 years ago, aggregates came along and took on the direct businesses, with the growth of confused.com and moneysupermarket.com, but actually that hasn’t done very much for what consumers buy or for the prices. 
“It hasn’t done anything in terms of what consumers buy. The product is exactly the same. For instance, your car insurance or contents insurance is exactly the same as what it would have been 25 years ago. It is unchanged.” He adds: “There are very few businesses implementing change in financial businesses, period, and especially when it comes to insurance.”
Mr Mendel, who has held several high-profile positions including director at Barclays Wealth and financial services director at Christie’s, says that when he left corporate life and asked an insurer for a new health policy to cover him and his family, he was quoted four times the cost that a corporate would pay.
“Insurance industry deals with individuals as a one-off but they can be much more competitive with corporates.
“Working in wealth management was all about how you deliver to consumers — the right things they should be doing with their savings. So although I haven’t spent the past 25 years in mainstream insurance, part of our offerings have always been insurance offerings, ie: art insurance for Christies. It is an industry I know very well.
“Frustratingly, as a business leader in that space, there was very little I was able to do to change what we offered on behalf of our business that was different to what we had offered ten years previously.”
“At Bought By Many, we want to give groups of individuals a voice, enabling them to come together within a group so that when we negotiate with insurers on their behalf, we are getting them a much better deal than they would get on their own.”
Group buying is clearly a growing market, with more and more sites sprouting up. These include Groupon, Incahoot and Living Social.
Launched in September, Bought By Many relies on collective demand and critical mass. Around 100 people per group are needed, depending on the policy. It has witnessed a considerable increase in customer numbers, partly due to its viral efforts. The site makes it easy for users to use social media and invite friends to join via Facebook, Linkedin, Twitter and the like.
“The theory is: the more people that join the group, the cheaper it is for everybody. The first person to join the group gets the same benefit as the 500th.”
Mr Mendel co-founded Bought By Many in 2012 with Guy Farley, to, as he puts it, “shift the balance of power in insurance.” He previously qualified as an actuary at Aon and has held roles at Close Brothers Group as head of wealth management; at Christie’s as financial services director; at Barclay’s Wealth, and at McKinsey.
The site struck its first “deal” at the end of last year, securing personal accident insurance for rugby-playing children. Others have followed — the site’s fastest-growing group is travel insurance for those with diabetes, which, set up in December 2012, now has over 250 members.
There are plans to roll out several more such as a travel insurance group for over 65s.
So, how has the concept been received by the insurance industry? “Slightly shockingly, they love it,” says Mr Mendel. 
“This is because they get to target niches and communities, which they like. This is important because there was a piece of legislation that came along recently called “Solvency II” which determines how much capital insurers have to hold for every single policy that they sell. And that amount of capital decreases the more diversified the booker business has, so insurers are looking at their booker business and seeking to target other areas but they can’t target those groups themselves. All they can do is take out advertising.
“We give them the ability to target very specific groups which is very attractive to them as they wouldn’t be able to do it on their own.
“The challenge for us is to go from encouraging early contact with insurers to making it happen in practice on the ground. Most insurers have not dealt with small businesses like ours before. It’s an organisational challenge for them.”
Mr Mendel believes his business could trigger a complete change in the insurance — and wider finance world.
“I think it’s definitely possible and I think it has some very wide-reaching opportunities so it doesn’t need to stay just in the insurance space. There are lots of other parts of financial services that could benefit from the concept of collaborative consumption and we would like to do that to a wide group, not just general insurance.”
And besides, he points out, such change has been a long time coming.
“The insurance industry has had plenty of time to innovate on its own and to change the way insurers interact with consumers but for lots of understandable reasons, has found that very hard. Lots of insurance companies are very large and have got in place lots of cheques and balances that have been necessary to ride out the credit crunch and deal with lots of issues they have had over the years. And I think that governance structures and that inbuilt the risk-averse nature has meant that the insurers have actually been incredibly conservative and stuck to their own knitting, meaning consumers have ended up with something that has not really changed for a very long time.
“It is easier for new businesses to come in and make those changes on behalf of the industry and that is exactly what we are doing.”
Mr Mendel lives in Mill Hill, north London, and is a member of Mill Hill Synagogue. He is married with three kids and has a passion for cycling, his sax, and for the charities he is involved with. 
www.boughtbymany.com</body>
 <pubDate>Thu, 28 Feb 2013 09:04:07 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">102860 at http://www.thejc.com</guid>
</item>
<item>
 <title>Coming soon to a screen near you: your favourite car brand</title>
 <link>http://www.thejc.com/business/business-features/102660/coming-soon-a-screen-near-you-your-favourite-car-brand</link>
 <description>&lt;p&gt;Advertisers, and companies alike, take heed; product placement is set to soar this year. The format - paying for brands to appear on screen – has already been adopted by the film, and more recently, television world, but industry experts predict it will really take off this year. &lt;/p&gt;
&lt;p&gt;The trend, which is already quite widespread in films where there have been no opposing laws, has been gaining momentum since it was first allowed on television screens in 2011.&lt;/p&gt;
&lt;p&gt;Last year, Nick Price, who chaired the Producers Alliance for Cinema and Television (PACT) working group that lobbied the government to allow product placement in the UK and is head of MPG Media Contacts, said that the product placement market is estimated to worth up to £120 million –- around three per cent of the TV spot - over the next five-to-six years, as reported in Marketing Week. The global market is valued at around $3 billion.&lt;/p&gt;
&lt;p&gt;Such figures are likely to be welcomed by Darryl Collis, who runs arguably the most successful product placement agency in the UK. &lt;/p&gt;
&lt;p&gt;His company, Seesaw Media, is responsible for securing placements in seven of the number one-ranked movies of 2012, including The Dark Knight Rises, The Twiglight Saga: Breaking Dawn, The Iron Lady and the latest James Bond smash-hit, Skyfall, the highest-grossing film in UK box office history. &lt;/p&gt;
&lt;p&gt;&quot;It is definitely a growing market,&quot; says Mr Collis, who co-founded Seesaw Media in 2001. &lt;/p&gt;
&lt;p&gt;&quot;We have seen a significant increase in enquiries from people over the past few years, as brands realise the benefits of product placement.&quot; &lt;/p&gt;
&lt;p&gt;His company has experienced a 60 per cent increase in the past year alone. &lt;/p&gt;
&lt;p&gt;He says: &quot;They are turning to product placement to get international exposure. It means brands can do things on an international scale.&lt;/p&gt;
&lt;p&gt;&quot;It&#039;s a global currency.&quot; In 2010, Seesaw achieved a 48 per cent growth increase on the year before, and in 2011, a 65 per cent growth on 2010. &lt;/p&gt;
&lt;p&gt;Prior to establishing Seesaw Media, Mr Collis, 38, was working as a copywriter, writing, producing and directing radio commercials but he feared for the future of such work. &lt;/p&gt;
&lt;p&gt;He says: &quot;I saw the writing on the wall early on.&quot; He researched product placement and realised the long-term appeal. &lt;/p&gt;
&lt;p&gt;&quot;There were no laws against product placement in films in the UK, and the British film industry was booming. It was around the time of Love Actually and lots of major US movies were being made at UK studios.&quot;&lt;/p&gt;
&lt;p&gt;The first television paid-for product placement in the UK took place in 2011 when Nescafe paid £100,000 to have its Dolce Gusto coffee machine placed in ITV&#039;s This Morning&#039;s kitchen for three months. &lt;/p&gt;
&lt;p&gt;Since its inception, Seesaw Media has secured prominent exposure for premium clients in cinema, television and music. They include Belstaff in Skyfall, The Dark Knight Rises and television show, House, and Volvo in Midsomer Murders (pictured centre).&lt;/p&gt;
&lt;p&gt;How does the process work? &lt;/p&gt;
&lt;p&gt;Seesaw Media have a retained client list of brands and the aim is to get exposure for them within films, television and music videos. &lt;/p&gt;
&lt;p&gt;It uses its relationship with producers and directors to find out about upcoming films, which can then be matched up with clients.&lt;/p&gt;
&lt;p&gt;Deals are either negotiated on a pay-for basis or, more often than not, a free-to-loan prop basis to secure client exposure. &lt;/p&gt;
&lt;p&gt;Clients can pay upwards of £50,000 to have their brand appear in a film, depending on the size of the film. &lt;/p&gt;
&lt;p&gt;&quot;But clients aren&#039;t always paying hard cash,&quot; explains Mr Collis. &lt;/p&gt;
&lt;p&gt;&quot;What studios are much more interested in is the media value they can bring to it. For instance, Ford/Aston Martin in the Bond movies used to pay millions in advertising and buying media space and the studios use that to help promote the film and that is worth a lot to them. Studios are more interested in a brand committing a big marketing spend to a film as opposed to hard cash.&lt;/p&gt;
&lt;p&gt;&quot;Take Belstaff in Skyfall for insance; Our client Belstaff worked with the costume designer to help create two of the looks. Belstaff had to produce the jackets but there was no hard cash given.&quot;&lt;/p&gt;
&lt;p&gt;What sorts of returns can brands expect? It is hard to put a figure on it,  says Mr Collis. &lt;/p&gt;
&lt;p&gt;&quot;Volvo used Twilight as a platform to introduce and push their new car model to a younger audience, and after BMW placed its Z3 in Bond movie, Golden Eye, there was a nine-month waiting list for the car, which had previously generated little interest.&quot;&lt;/p&gt;
&lt;p&gt;Product placement is particularly popular with alcohol brands, clothing makes and automotive and electrical brands. &lt;/p&gt;
&lt;p&gt;&quot;Premium brands want to be associated with premium feature films. We specifically target those features that not only appeal to our clients&#039; customers, but we feel will be well-received by the critics.&lt;/p&gt;
&lt;p&gt;&quot;It is usually the premium brands for films and television,&quot; he explains, &quot;such as Moet in Downton Abbey, and often fast-moving consumer goods in soaps.&quot; L&#039;Oreal recently had a tie-in with Channel 4 soap, Hollyoaks; Highland Spring Water in ITV entertainment show Dancing on Ice, and Maximuscle in Big Brother UK.&lt;/p&gt;
&lt;p&gt;Mr Collis may have had a successful 2012 but he is just as excited about the next  12 months. He is looking ahead to the major movies: the new superman film, Man of Steel; Ron Howard&#039;s Rush - the new Formula One movie; Diana, and the new Richard Curtis romantic comedy, About Time. &lt;/p&gt;
&lt;p&gt;Mr Collis, who lives in north London where the company is based, took A-level drama with British comedian and Little Britain star, Matt Lucas.&lt;/p&gt;
&lt;p&gt;He went on to study design for communications media at the University of Manchester. He says: &quot;I have always had a very strong interest in advertising and in acting and films. I like finding a creative way of selling something to someone.&quot;&lt;/p&gt;
&lt;p&gt;How does he view the product placement industry over the next few years? &quot;The industry will move and bend, and shape itself in terms of consumer behaviour.&lt;/p&gt;
&lt;p&gt;&quot;For instance, a lot more people are watching smart televisions, and online. More people will watch online, which allows brands a lot more opportunities to engage with the viewer. It is a much more interactive experience. The audience can click on a product to find out more about it. This means that brands can monetise it more.&quot; &lt;/p&gt;
&lt;p&gt;Whatever happens, it is clear that,  while product placement has long been established in the US as a marketing tool, it is now building some serious momentum in UK. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.seesawmedia.co.uk&quot; title=&quot;www.seesawmedia.co.uk&quot;&gt;www.seesawmedia.co.uk&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>102660</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/darryl-collins.jpg</image>
 <caption>Seesaw Media’s Darryl Collis </caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>Advertisers, and companies alike, take heed; product placement is set to soar this year. The format - paying for brands to appear on screen – has already been adopted by the film, and more recently, television world, but industry experts predict it will really take off this year. 
The trend, which is already quite widespread in films where there have been no opposing laws, has been gaining momentum since it was first allowed on television screens in 2011.
Last year, Nick Price, who chaired the Producers Alliance for Cinema and Television (PACT) working group that lobbied the government to allow product placement in the UK and is head of MPG Media Contacts, said that the product placement market is estimated to worth up to £120 million –- around three per cent of the TV spot - over the next five-to-six years, as reported in Marketing Week. The global market is valued at around $3 billion.
Such figures are likely to be welcomed by Darryl Collis, who runs arguably the most successful product placement agency in the UK. 
His company, Seesaw Media, is responsible for securing placements in seven of the number one-ranked movies of 2012, including The Dark Knight Rises, The Twiglight Saga: Breaking Dawn, The Iron Lady and the latest James Bond smash-hit, Skyfall, the highest-grossing film in UK box office history. 
&quot;It is definitely a growing market,&quot; says Mr Collis, who co-founded Seesaw Media in 2001. 
&quot;We have seen a significant increase in enquiries from people over the past few years, as brands realise the benefits of product placement.&quot; 
His company has experienced a 60 per cent increase in the past year alone. 
He says: &quot;They are turning to product placement to get international exposure. It means brands can do things on an international scale.
&quot;It&#039;s a global currency.&quot; In 2010, Seesaw achieved a 48 per cent growth increase on the year before, and in 2011, a 65 per cent growth on 2010. 
Prior to establishing Seesaw Media, Mr Collis, 38, was working as a copywriter, writing, producing and directing radio commercials but he feared for the future of such work. 
He says: &quot;I saw the writing on the wall early on.&quot; He researched product placement and realised the long-term appeal. 
&quot;There were no laws against product placement in films in the UK, and the British film industry was booming. It was around the time of Love Actually and lots of major US movies were being made at UK studios.&quot;
The first television paid-for product placement in the UK took place in 2011 when Nescafe paid £100,000 to have its Dolce Gusto coffee machine placed in ITV&#039;s This Morning&#039;s kitchen for three months. 
Since its inception, Seesaw Media has secured prominent exposure for premium clients in cinema, television and music. They include Belstaff in Skyfall, The Dark Knight Rises and television show, House, and Volvo in Midsomer Murders (pictured centre).
How does the process work? 
Seesaw Media have a retained client list of brands and the aim is to get exposure for them within films, television and music videos. 
It uses its relationship with producers and directors to find out about upcoming films, which can then be matched up with clients.
Deals are either negotiated on a pay-for basis or, more often than not, a free-to-loan prop basis to secure client exposure. 
Clients can pay upwards of £50,000 to have their brand appear in a film, depending on the size of the film. 
&quot;But clients aren&#039;t always paying hard cash,&quot; explains Mr Collis. 
&quot;What studios are much more interested in is the media value they can bring to it. For instance, Ford/Aston Martin in the Bond movies used to pay millions in advertising and buying media space and the studios use that to help promote the film and that is worth a lot to them. Studios are more interested in a brand committing a big marketing spend to a film as opposed to hard cash.
&quot;Take Belstaff in Skyfall for insance; Our client Belstaff worked with the costume designer to help create two of the looks. Belstaff had to produce the jackets but there was no hard cash given.&quot;
What sorts of returns can brands expect? It is hard to put a figure on it,  says Mr Collis. 
&quot;Volvo used Twilight as a platform to introduce and push their new car model to a younger audience, and after BMW placed its Z3 in Bond movie, Golden Eye, there was a nine-month waiting list for the car, which had previously generated little interest.&quot;
Product placement is particularly popular with alcohol brands, clothing makes and automotive and electrical brands. 
&quot;Premium brands want to be associated with premium feature films. We specifically target those features that not only appeal to our clients&#039; customers, but we feel will be well-received by the critics.
&quot;It is usually the premium brands for films and television,&quot; he explains, &quot;such as Moet in Downton Abbey, and often fast-moving consumer goods in soaps.&quot; L&#039;Oreal recently had a tie-in with Channel 4 soap, Hollyoaks; Highland Spring Water in ITV entertainment show Dancing on Ice, and Maximuscle in Big Brother UK.
Mr Collis may have had a successful 2012 but he is just as excited about the next  12 months. He is looking ahead to the major movies: the new superman film, Man of Steel; Ron Howard&#039;s Rush - the new Formula One movie; Diana, and the new Richard Curtis romantic comedy, About Time. 
Mr Collis, who lives in north London where the company is based, took A-level drama with British comedian and Little Britain star, Matt Lucas.
He went on to study design for communications media at the University of Manchester. He says: &quot;I have always had a very strong interest in advertising and in acting and films. I like finding a creative way of selling something to someone.&quot;
How does he view the product placement industry over the next few years? &quot;The industry will move and bend, and shape itself in terms of consumer behaviour.
&quot;For instance, a lot more people are watching smart televisions, and online. More people will watch online, which allows brands a lot more opportunities to engage with the viewer. It is a much more interactive experience. The audience can click on a product to find out more about it. This means that brands can monetise it more.&quot; 
Whatever happens, it is clear that,  while product placement has long been established in the US as a marketing tool, it is now building some serious momentum in UK. 
www.seesawmedia.co.uk </body>
 <pubDate>Thu, 21 Feb 2013 12:20:22 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">102660 at http://www.thejc.com</guid>
</item>
<item>
 <title>Make money online selling anything</title>
 <link>http://www.thejc.com/business/big-ideas/102451/make-money-online-selling-anything</link>
 <description>&lt;p&gt;Fancy setting up your own online business? Now you can — and for $20 — courtesy of an innovative Israeli-start-up.&lt;br /&gt;
Founded in 2011, IzzoNet is an e-commerce platform that helps users to build a website from scratch.&lt;br /&gt;
It has been dubbed one of the hottest new companies to come out of Israel. It has over 500 clients and is already considering a listing on the London market later this year.&lt;/p&gt;
&lt;p&gt;So, how does it work? IzzoNet offers a variety of specialised software packages. All of them include the basic features needed for the successful running of an online store. There is the option to add a number of functionalities that are needed for the development of a large-scale project.&lt;br /&gt;
Users sign-up and receive a 15-day trial. They will then be contacted by a support expert, who will recommend and support them through a specific package. Packages range from between $20 and $300 a month, depending on the plan. &lt;/p&gt;
&lt;p&gt;Elliot Jaffe, who is on the senior management team at IzzoNet, says: “We are trying to revolutionise e-commerce and cover all the steps that other platforms don’t do.”&lt;br /&gt;
Competitors include popular website builder, Wix, but Mr Jaffe belives IzzoNet has the edge. IzzoNet has an extensive feature list and full flexibility, meaning users can adapt it to fit your needs, rather than the other way around.&lt;/p&gt;
&lt;p&gt;“Competitors say that they help you build a website from scratch but how do they know what works? We provide the templates that work.” He adds: “We know how to get the best results for them.” &lt;/p&gt;
&lt;p&gt;A former finance trader, Mr Jaffe, 35, joined IzzoNet in 2011 after he made aliyah from London. “I knew nothing about e-commerce before I started but I am amazed by some of the figures.”&lt;br /&gt;
The global e-commerce market is valued at around $20 billion, and growing, with the UK ranked number one in terms of how much people spend online. “It’s crazy. Billions and billions are spent.”&lt;br /&gt;
IzzoNet, which recently launched its new system, was founded by virtual store expert, Tallya Rabinovitch, the current chief executive.&lt;/p&gt;
&lt;p&gt;It began targeting the US market but is also now focusing on the UK — it plans to open an office there — and is also eyeing up sites in Brazil, Russia and some Arabic countries.&lt;br /&gt;
“We have had interest from celebrity clients but we want to help ‘Mr and Mrs Smith with their cupcake shop’,” says Mr Jaffe.The company has even received a call from someone wanting to set up an online store for his “wine-sipping socks,” reveals Mr Jaffe. “They were socks that you wear while drinking wine. And they sold a fortune. You can make money selling anything online today. It’s the way you promote it and excite people about it.&lt;br /&gt;
“It’s a way to make a real income in this downturn. You can set something up online so cheaply and with low overheads.”&lt;/p&gt;
&lt;p&gt;Mr Jaffe grew up in north London and studied at University College London. He trained internationally as a finance trading working in several countries including Switzerland as head of Brookland Securities.&lt;/p&gt;
&lt;p&gt;He joined IzzoNet in 2011 as investor relations officer and is responsible for the raising of funds and the current investors at the company. He specialises in assisting with future flotation plans and global solutions for IzzoNet.&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/big-ideas">Big ideas</category>
 <nid>102451</nid>
 <type>story</type>
 <strap>There’s a new company that aims to make website building easier than ever.</strap>
 <image>http://www.thejc.com/files/izzonet.JPG</image>
 <caption>IzzoNet&amp;#039;s Elliot Jaffe</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>Fancy setting up your own online business? Now you can — and for $20 — courtesy of an innovative Israeli-start-up.
Founded in 2011, IzzoNet is an e-commerce platform that helps users to build a website from scratch.
It has been dubbed one of the hottest new companies to come out of Israel. It has over 500 clients and is already considering a listing on the London market later this year.
So, how does it work? IzzoNet offers a variety of specialised software packages. All of them include the basic features needed for the successful running of an online store. There is the option to add a number of functionalities that are needed for the development of a large-scale project.
Users sign-up and receive a 15-day trial. They will then be contacted by a support expert, who will recommend and support them through a specific package. Packages range from between $20 and $300 a month, depending on the plan. 
Elliot Jaffe, who is on the senior management team at IzzoNet, says: “We are trying to revolutionise e-commerce and cover all the steps that other platforms don’t do.”
Competitors include popular website builder, Wix, but Mr Jaffe belives IzzoNet has the edge. IzzoNet has an extensive feature list and full flexibility, meaning users can adapt it to fit your needs, rather than the other way around.
“Competitors say that they help you build a website from scratch but how do they know what works? We provide the templates that work.” He adds: “We know how to get the best results for them.” 
A former finance trader, Mr Jaffe, 35, joined IzzoNet in 2011 after he made aliyah from London. “I knew nothing about e-commerce before I started but I am amazed by some of the figures.”
The global e-commerce market is valued at around $20 billion, and growing, with the UK ranked number one in terms of how much people spend online. “It’s crazy. Billions and billions are spent.”
IzzoNet, which recently launched its new system, was founded by virtual store expert, Tallya Rabinovitch, the current chief executive.
It began targeting the US market but is also now focusing on the UK — it plans to open an office there — and is also eyeing up sites in Brazil, Russia and some Arabic countries.
“We have had interest from celebrity clients but we want to help ‘Mr and Mrs Smith with their cupcake shop’,” says Mr Jaffe.The company has even received a call from someone wanting to set up an online store for his “wine-sipping socks,” reveals Mr Jaffe. “They were socks that you wear while drinking wine. And they sold a fortune. You can make money selling anything online today. It’s the way you promote it and excite people about it.
“It’s a way to make a real income in this downturn. You can set something up online so cheaply and with low overheads.”
Mr Jaffe grew up in north London and studied at University College London. He trained internationally as a finance trading working in several countries including Switzerland as head of Brookland Securities.
He joined IzzoNet in 2011 as investor relations officer and is responsible for the raising of funds and the current investors at the company. He specialises in assisting with future flotation plans and global solutions for IzzoNet.</body>
 <pubDate>Thu, 14 Feb 2013 09:16:36 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">102451 at http://www.thejc.com</guid>
</item>
<item>
 <title>How would you score your job?</title>
 <link>http://www.thejc.com/business/business-features/102230/how-would-you-score-your-job</link>
 <description>&lt;p&gt;You can now search for a job the same way you would search for a holiday.&lt;br /&gt;
A revolutionary new business has been launched that is heralding a change in UK recruitment. TheJobCrowd, founded by husband-and-wife team Keren Mitchell and Natasha Freeman, enables recent graduates to review and rate their own positions.&lt;/p&gt;
&lt;p&gt;Launched in 2010, it is the UK’s leading graduate review website and has attracted advertising from major firms including Microsoft, Channel 4 and The Co-operative. The job review site attracts over 4,000 a day and 100,000 a month, and as the largest of its kind in the UK, is being dubbed the Amazon and TripAdvisor of the recruitment sector. It features more than 5,000 individual job reviews across 500 companies including Sainsbury’s, Rolls-Royce, Deloitte and Goldman Sachs. At the time of writing, the best reviewed firm on the site is Microsoft. &lt;/p&gt;
&lt;p&gt;King’s College graduate Ms Freeman and Oxford grad Mr Mitchell explain how they came up with the site. A former management consultant, Mr Mitchell had worked for smoothie giant innocent. He says: “I wasn’t 100 per cent sure what I wanted to do and found it impossible to make my career decision based on recruitment marketing, which I knew had trapped Keren a few years earlier. We both realised there was a gap between the job information graduates were looking for and what was being provided in the market. If only we all knew someone doing the job at the company we were thinking of applying for we would’ve been so much better informed about what the role and firm was really like to work for.&lt;/p&gt;
&lt;p&gt;“Speaking to our friends and then hundreds of graduates on campus, we soon realised this was a common problem. Review sites had transformed industries from hotels (TripAdvisor) to restaurants (yelp, toptable) to retail (Amazon) but not yet jobs which we decided represented a fantastic opportunity for us.”&lt;br /&gt;
The Notting Hill-based business has grown rapidly and is on target to reach £1 million turnover by 2015.&lt;br /&gt;
Mr Mitchell says: “There is no question that for today’s savvy consumer, particularly younger audiences such as graduates, reading reviews before they buy, apply or visit is second nature. &lt;/p&gt;
&lt;p&gt;“This is already huge in America but is only getting started in the UK so our potential for growth is massive. In fact, there are definitely some more markets that could be turned upside down by review sites.”&lt;br /&gt;
Since 2010,  when the couple won a Shell LiveWIRE Grand Ideas award for their business, TheJobCrowd has grown faster than projected, with several revenue streams. There is a job board on the site, advertising hundreds of graduate roles — recently added ones include a trainee solicitor,  property management graduate development programme at the National Grid and RBS Group graduate programmes. They also produce a guide to the Top 100 Companies For Graduates To Work For. Based solely on the ratings companies are given in reviews on the site, this is distributed to 50,000 students on campus every September, with a further 200,000 people viewing it online over the year. Adverts are sold in this guide but the reviews remain confidential.&lt;br /&gt;
The duo, both 27, have recently added a consulting arm to the business. Ms Freeman explains: “We have a huge amount of data on what graduates like and don’t like about their jobs at hundreds of companies. We use this data to produce reports for employers, summarising what their graduates say about them and what they could learn from other employers in their industry to improve their own offering.” &lt;/p&gt;
&lt;p&gt;Ms Freeman believes it is the editorial independence that is crucial in guaranteeing the site’s credibility. “When we began three years ago, the whole concept of confidential career reviews was totally new in the UK. Bus since we began, we have watched similar sites in the US transform the jobs market over there to the point where candidates are fully expected to have researched their role by reading reviews before they attend an interview. &lt;/p&gt;
&lt;p&gt;“The trend, which we are seeing here in the UK too, is for large companies to encourage and motivate their staff to leave positive reviews on sites as an aid to securing the interest of the most talented candidates.”&lt;br /&gt;
What has been the biggest challenge of setting up the business? “Learning to switch off from work,” says Ms Freeman. “We are totally obsessed with the site. As we are married, business talk is never far away but we are definitely getting better at leaving work behind when we leave the office.”&lt;br /&gt;
As for future plans, they couple are particularly excited about the consultancy division of the business. They are also considering moving away from just a graduate focus to include full-scale reviews for all jobs. “This opportunity is huge and could have significant implications of our growth,” says Mr Mitchell.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thejobcrowd.com&quot; title=&quot;www.thejobcrowd.com&quot;&gt;www.thejobcrowd.com&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>102230</nid>
 <type>story</type>
 <strap>There’s a new TripAdvisor-style website that is turning the job market on its head.</strap>
 <image>http://www.thejc.com/files/jobcrowdsmall.jpg</image>
 <caption>TheJobCrowd founders Natasha Freeman and Keren Mitchell</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>You can now search for a job the same way you would search for a holiday.
A revolutionary new business has been launched that is heralding a change in UK recruitment. TheJobCrowd, founded by husband-and-wife team Keren Mitchell and Natasha Freeman, enables recent graduates to review and rate their own positions.
Launched in 2010, it is the UK’s leading graduate review website and has attracted advertising from major firms including Microsoft, Channel 4 and The Co-operative. The job review site attracts over 4,000 a day and 100,000 a month, and as the largest of its kind in the UK, is being dubbed the Amazon and TripAdvisor of the recruitment sector. It features more than 5,000 individual job reviews across 500 companies including Sainsbury’s, Rolls-Royce, Deloitte and Goldman Sachs. At the time of writing, the best reviewed firm on the site is Microsoft. 
King’s College graduate Ms Freeman and Oxford grad Mr Mitchell explain how they came up with the site. A former management consultant, Mr Mitchell had worked for smoothie giant innocent. He says: “I wasn’t 100 per cent sure what I wanted to do and found it impossible to make my career decision based on recruitment marketing, which I knew had trapped Keren a few years earlier. We both realised there was a gap between the job information graduates were looking for and what was being provided in the market. If only we all knew someone doing the job at the company we were thinking of applying for we would’ve been so much better informed about what the role and firm was really like to work for.
“Speaking to our friends and then hundreds of graduates on campus, we soon realised this was a common problem. Review sites had transformed industries from hotels (TripAdvisor) to restaurants (yelp, toptable) to retail (Amazon) but not yet jobs which we decided represented a fantastic opportunity for us.”
The Notting Hill-based business has grown rapidly and is on target to reach £1 million turnover by 2015.
Mr Mitchell says: “There is no question that for today’s savvy consumer, particularly younger audiences such as graduates, reading reviews before they buy, apply or visit is second nature. 
“This is already huge in America but is only getting started in the UK so our potential for growth is massive. In fact, there are definitely some more markets that could be turned upside down by review sites.”
Since 2010,  when the couple won a Shell LiveWIRE Grand Ideas award for their business, TheJobCrowd has grown faster than projected, with several revenue streams. There is a job board on the site, advertising hundreds of graduate roles — recently added ones include a trainee solicitor,  property management graduate development programme at the National Grid and RBS Group graduate programmes. They also produce a guide to the Top 100 Companies For Graduates To Work For. Based solely on the ratings companies are given in reviews on the site, this is distributed to 50,000 students on campus every September, with a further 200,000 people viewing it online over the year. Adverts are sold in this guide but the reviews remain confidential.
The duo, both 27, have recently added a consulting arm to the business. Ms Freeman explains: “We have a huge amount of data on what graduates like and don’t like about their jobs at hundreds of companies. We use this data to produce reports for employers, summarising what their graduates say about them and what they could learn from other employers in their industry to improve their own offering.” 
Ms Freeman believes it is the editorial independence that is crucial in guaranteeing the site’s credibility. “When we began three years ago, the whole concept of confidential career reviews was totally new in the UK. Bus since we began, we have watched similar sites in the US transform the jobs market over there to the point where candidates are fully expected to have researched their role by reading reviews before they attend an interview. 
“The trend, which we are seeing here in the UK too, is for large companies to encourage and motivate their staff to leave positive reviews on sites as an aid to securing the interest of the most talented candidates.”
What has been the biggest challenge of setting up the business? “Learning to switch off from work,” says Ms Freeman. “We are totally obsessed with the site. As we are married, business talk is never far away but we are definitely getting better at leaving work behind when we leave the office.”
As for future plans, they couple are particularly excited about the consultancy division of the business. They are also considering moving away from just a graduate focus to include full-scale reviews for all jobs. “This opportunity is huge and could have significant implications of our growth,” says Mr Mitchell.
www.thejobcrowd.com</body>
 <pubDate>Thu, 07 Feb 2013 09:06:57 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">102230 at http://www.thejc.com</guid>
</item>
<item>
 <title>There&#039;s a new brand of accommodation in town</title>
 <link>http://www.thejc.com/business/business-features/101661/theres-a-new-brand-accommodation-town</link>
 <description>&lt;p&gt;It may seem like a precarious time to launch a new property venture, but as prominent player Larry Lipman points out, with every crisis, comes opportunity.&lt;/p&gt;
&lt;p&gt;Mr Lipman is the managing director of publicly-quoted real-estate company, Safeland, whose principal activities include trading, development and investment.&lt;br /&gt;
Since its inception in 1986, the group has diversified in response to market conditions, successfully demerging several companies such as Hercules Property Services plc, Safestore, one of the UK’s leading self-storage companies, and managed workspace company, Bizspace plc (more on these later).&lt;br /&gt;
But Mr Lipman is particularly excited about the group’s latest spin-off: Safestay, a new brand of budget accommodation. &lt;/p&gt;
&lt;p&gt;Safestay offers stylish accommodation from £18 a night. Launching in Elephant and Castle, London, in July last year, there are plans to open between six and eight branches in London over the next few years and then, a national and global roll-out. &lt;/p&gt;
&lt;p&gt;Mr Lipman, 56, explains how Safestay was triggered by the financial crisis. He says: “We thought: ‘What else can we be doing?’ In the 30 years we have been active at Safeland, we have found that there are new opportunities and it’s about positioning yourself in the best place to take advantage.&lt;br /&gt;
“We came across the idea of a hostel – but different to hostels that have grown by default.&lt;br /&gt;
“This is purpose built, along the lines of a budget hotel, but very different to a budget hotel. The environment of the hostel is based around a much more social atmosphere.” Safestay is proving popular not just with the backpacker community but also school groups and families. “They can stay in a four-bed room for £86 a night in central London.”&lt;/p&gt;
&lt;p&gt;Safestay is a joint venture between Safeland and the Moorfield Group.&lt;br /&gt;
Although reluctant to disclose numbers Mr Lipman says: “We are enjoying huge occupancy and are expecting 2013 to be a sell-out year. &lt;/p&gt;
&lt;p&gt;“It’s unusual to be able to get this quality of accommodation for £23 a night in central London with breakfast.&lt;br /&gt;
“It’s a fantastic concept and exciting. We want to develop a strong brand and offer accommodation that is better than the hostel market. London is the most fantastic place in the world to start a business like this.”&lt;br /&gt;
Besides, Mr Lipman has a pretty good track record of generating additional revenue streams, through demerging several companies.&lt;/p&gt;
&lt;p&gt;He founded Safeland in 1986, together with his father Raymond and two brothers, Errol and Steven, as an extension of the family’s north London estate agency, Executive Homes. They floated the company on the main market in 1990, and concerned about market volatility, Mr Lipman was keen to generate other income means.&lt;br /&gt;
In 1993, the group formed its own insurance intermediary and bought commercial property auctioneer, Harman Healy. Three years later, he created Hercules Property Services as an umbrella for the two companies. This became the first in a series of demergers for Safeland. Hercules Property initially had a market cap of £1 million, which grew over the following eight years both organically and with the aid of strategic acquisitions and had an EV of £110 million when it was sold to the Erinaceous Group in 2004. The second demerger was Safestore plc, a self-storage company. It grew from three centres to 20 in  two years when Safeland exited, credited as one of the UK’s leading self-storage companies. The third demerger was Bizspace plc, a managed workspace company, which also had initially three centres, growing to 63 when it was sold to Highcross for £82 million six years later.&lt;/p&gt;
&lt;p&gt;“One of the great advantages of the trading activities of Safeland is that we are able to respond very positively to changes in the market,” acknowledges Mr Lipman. &lt;/p&gt;
&lt;p&gt;As for Safeland’s current property activities, Mr Lipman says: “We have responded to it (the crisis) by going back to basics. We have gone down to bread and butter residential conversions in the north London. We buy buildings, get planning permission to convert them to residential, and then build them.” Safeland tends to target first-time buyers. The recent portfolio includes eight flats in Edgware, seven in Mill Hill, three in Finchley,  and eight flats in Muswell Hill. “This is the bread and butter — understanding what the market wants.” He acknowledges that trading has become very difficult due to the slow finance market. “It is not that there isn’t the appetite but the problem is that buyers can not get the money quickly enough. And if it is not going to be quick, we may as well get the consent, build it out and really maximise all the profit from it.”&lt;br /&gt;
He adds: “Because there is no liquidity, sales have also slowed down. So it pays us, from that point of view, to hold on to an asset and to sweat it.”&lt;/p&gt;
&lt;p&gt;Mr Lipman says it is the “second and third-time buyers” that have been hit the hardest by the financial crisis and tough property conditions. “It’s the mid market. First time buyers are alive and well, and able to get their mortgages. The mortgages might take a touch longer but they are out there. It’s the second and third-time buyers that are most nervous. First time buyers just want to move out of home, and own their own flat. They are highly motivated and their risk profile is very different. They have the savings, they are going to do it. And we are in a low interest-rate environment, so mortgage payments are lower than rents, so it works.&lt;/p&gt;
&lt;p&gt;“If you are a second or third-time buyer, going from a two-bed flat to a three-bed house, the jump in pure monetary terms is bigger so you might need much more in capital. They are nervous, thinking: ‘Is this the right time to do it?’ And because they are already living somewhere, they can wait.&lt;br /&gt;
“The top-end, over £3million, is doing very very well. People with money still have money and are doing what they want to do.”&lt;/p&gt;
&lt;p&gt;According to a survey by Lloyds TSB, the price difference between a typical first-time buyer flat and the semi-detached home desired by many “second steppers” has risen from £14,000 ten years ago to almost £41,000. Second-time buyers in the South East face the largest premium at 52 per cent — costing them £84,407 to buy their second home. &lt;/p&gt;
&lt;p&gt;Originally from South Africa, Mr Lipman has several years experience in property. And he has a good feeling about the recent Safestay venture. “The hostel market feels to me exactly as the self-storage market did when we started Safestore, in terms of: immaturity of market,  huge potential, strong need and a good product offering and we feel confident that we will roll Safestay out and fill that gap as we did with Safestore.”&lt;br /&gt;
Some of the press has likened Safestay to Premier Inn or Travel Lodge but Mr Lipman says: “It’s not like them. When you go to one of those, you will get a king room and a king bed, a key at reception and that’s it. Safestay is a very social, vibey cool offering built around a very social environment.”&lt;br /&gt;
Features include a restaurant, computer room and public areas with a bar, pool table, plasma television and vending machines.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.safestay.co.uk&quot; title=&quot;www.safestay.co.uk&quot;&gt;www.safestay.co.uk&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>101661</nid>
 <type>story</type>
 <strap>Safeland’s Larry Lipman is transforming the UK hostel market</strap>
 <image>http://www.thejc.com/files/LARRY.jpg</image>
 <caption>Larry Lipman</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>It may seem like a precarious time to launch a new property venture, but as prominent player Larry Lipman points out, with every crisis, comes opportunity.
Mr Lipman is the managing director of publicly-quoted real-estate company, Safeland, whose principal activities include trading, development and investment.
Since its inception in 1986, the group has diversified in response to market conditions, successfully demerging several companies such as Hercules Property Services plc, Safestore, one of the UK’s leading self-storage companies, and managed workspace company, Bizspace plc (more on these later).
But Mr Lipman is particularly excited about the group’s latest spin-off: Safestay, a new brand of budget accommodation. 
Safestay offers stylish accommodation from £18 a night. Launching in Elephant and Castle, London, in July last year, there are plans to open between six and eight branches in London over the next few years and then, a national and global roll-out. 
Mr Lipman, 56, explains how Safestay was triggered by the financial crisis. He says: “We thought: ‘What else can we be doing?’ In the 30 years we have been active at Safeland, we have found that there are new opportunities and it’s about positioning yourself in the best place to take advantage.
“We came across the idea of a hostel – but different to hostels that have grown by default.
“This is purpose built, along the lines of a budget hotel, but very different to a budget hotel. The environment of the hostel is based around a much more social atmosphere.” Safestay is proving popular not just with the backpacker community but also school groups and families. “They can stay in a four-bed room for £86 a night in central London.”
Safestay is a joint venture between Safeland and the Moorfield Group.
Although reluctant to disclose numbers Mr Lipman says: “We are enjoying huge occupancy and are expecting 2013 to be a sell-out year. 
“It’s unusual to be able to get this quality of accommodation for £23 a night in central London with breakfast.
“It’s a fantastic concept and exciting. We want to develop a strong brand and offer accommodation that is better than the hostel market. London is the most fantastic place in the world to start a business like this.”
Besides, Mr Lipman has a pretty good track record of generating additional revenue streams, through demerging several companies.
He founded Safeland in 1986, together with his father Raymond and two brothers, Errol and Steven, as an extension of the family’s north London estate agency, Executive Homes. They floated the company on the main market in 1990, and concerned about market volatility, Mr Lipman was keen to generate other income means.
In 1993, the group formed its own insurance intermediary and bought commercial property auctioneer, Harman Healy. Three years later, he created Hercules Property Services as an umbrella for the two companies. This became the first in a series of demergers for Safeland. Hercules Property initially had a market cap of £1 million, which grew over the following eight years both organically and with the aid of strategic acquisitions and had an EV of £110 million when it was sold to the Erinaceous Group in 2004. The second demerger was Safestore plc, a self-storage company. It grew from three centres to 20 in  two years when Safeland exited, credited as one of the UK’s leading self-storage companies. The third demerger was Bizspace plc, a managed workspace company, which also had initially three centres, growing to 63 when it was sold to Highcross for £82 million six years later.
“One of the great advantages of the trading activities of Safeland is that we are able to respond very positively to changes in the market,” acknowledges Mr Lipman. 
As for Safeland’s current property activities, Mr Lipman says: “We have responded to it (the crisis) by going back to basics. We have gone down to bread and butter residential conversions in the north London. We buy buildings, get planning permission to convert them to residential, and then build them.” Safeland tends to target first-time buyers. The recent portfolio includes eight flats in Edgware, seven in Mill Hill, three in Finchley,  and eight flats in Muswell Hill. “This is the bread and butter — understanding what the market wants.” He acknowledges that trading has become very difficult due to the slow finance market. “It is not that there isn’t the appetite but the problem is that buyers can not get the money quickly enough. And if it is not going to be quick, we may as well get the consent, build it out and really maximise all the profit from it.”
He adds: “Because there is no liquidity, sales have also slowed down. So it pays us, from that point of view, to hold on to an asset and to sweat it.”
Mr Lipman says it is the “second and third-time buyers” that have been hit the hardest by the financial crisis and tough property conditions. “It’s the mid market. First time buyers are alive and well, and able to get their mortgages. The mortgages might take a touch longer but they are out there. It’s the second and third-time buyers that are most nervous. First time buyers just want to move out of home, and own their own flat. They are highly motivated and their risk profile is very different. They have the savings, they are going to do it. And we are in a low interest-rate environment, so mortgage payments are lower than rents, so it works.
“If you are a second or third-time buyer, going from a two-bed flat to a three-bed house, the jump in pure monetary terms is bigger so you might need much more in capital. They are nervous, thinking: ‘Is this the right time to do it?’ And because they are already living somewhere, they can wait.
“The top-end, over £3million, is doing very very well. People with money still have money and are doing what they want to do.”
According to a survey by Lloyds TSB, the price difference between a typical first-time buyer flat and the semi-detached home desired by many “second steppers” has risen from £14,000 ten years ago to almost £41,000. Second-time buyers in the South East face the largest premium at 52 per cent — costing them £84,407 to buy their second home. 
Originally from South Africa, Mr Lipman has several years experience in property. And he has a good feeling about the recent Safestay venture. “The hostel market feels to me exactly as the self-storage market did when we started Safestore, in terms of: immaturity of market,  huge potential, strong need and a good product offering and we feel confident that we will roll Safestay out and fill that gap as we did with Safestore.”
Some of the press has likened Safestay to Premier Inn or Travel Lodge but Mr Lipman says: “It’s not like them. When you go to one of those, you will get a king room and a king bed, a key at reception and that’s it. Safestay is a very social, vibey cool offering built around a very social environment.”
Features include a restaurant, computer room and public areas with a bar, pool table, plasma television and vending machines.
www.safestay.co.uk </body>
 <pubDate>Thu, 31 Jan 2013 09:16:07 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">101661 at http://www.thejc.com</guid>
</item>
<item>
 <title>Tutoring — for the digital age</title>
 <link>http://www.thejc.com/business/business-features/100142/tutoring-%E2%80%94-digital-age</link>
 <description>&lt;p&gt;A growing number of investors and businessmen believe that education is the one-to-watch sector for technology to disrupt. &lt;/p&gt;
&lt;p&gt;Robert Grabiner is one of them. A former executive director of programme management at ABN AMRO, he has launched an online start-up, which he hopes could revolutionise the traditional tutoring market.&lt;/p&gt;
&lt;p&gt;MyTutorWeb provides live, one-to-one, private tuition for GCSE and A-Level students over the web. By doing so, Mr Grabiner — the twin brother of prominent investor Stephen Grabiner, former head of global media at Apax Partners — believes he can cut the cost of tutoring by around 50 per cent. &lt;/p&gt;
&lt;p&gt;Father-of-two Mr Grabiner says: “Like most parents, I wanted my children to be tutored by someone excellent, but the cost can be prohibitive. It occurred to me that the advances in technology mean that this no longer has to be the case.”&lt;/p&gt;
&lt;p&gt;MyTutorWeb comprise students from the UK’s top universities including Oxbridge, Birmingham and King’s College London. Mr Grabiner’s business model is simple: hourly sessions at £16 an hour, compared to traditional methods, which can cost over £35. Mr Grabiner takes £6 on each session. &lt;/p&gt;
&lt;p&gt;Sales revenue forecasts for the next three years are modest at £1.5 million. But the potential is huge — there is a ready-made market. An estimated one million people sit GCSEs each year — around 300,000 do A-levels. According to the Department of Education, for the academic year to June 2011, 772,924 pupils took maths, 13,282 took additional maths and 53,400 took statistics. &lt;/p&gt;
&lt;p&gt;“We are hoping to achieve our target of harnessing one per cent of the GCSE/ A level tutoring market by the end of 2013 at an estimated delivery of approximately 1500 tutorial sessions per week. Initial take up in December and January has been good: the first GCSE and A Level students who signed up have all booked repeat tutorial sessions, which is a good indicator that we will continue to build our numbers very quickly through ‘word of mouth’ recommendations.”&lt;/p&gt;
&lt;p&gt;He acknowledges that the quality of the tutoring is key to the concept’s success. As is the increasing availability and use of broadband. &lt;/p&gt;
&lt;p&gt;According to Ofcom, 76 per cent of UK adults have a broadband connection, and this number is set to significantly increase over the next few years. The government target for 2015 is that 90 per cent of the UK will have access to high-speed broadband. &lt;/p&gt;
&lt;p&gt;“It’s only now that broadband has become so popular,” says Mr Grabiner, who has spent most of his career working on tech-related projects for major organisations. “So hopefully I’ve chosen the right time. The technology has always been there but it’s a case of using that technology.”&lt;/p&gt;
&lt;p&gt;All customers need to use the service is a broadband connection and webcam. MyTutorWeb takes registrations, sends messages to students and enables parents to watch back the sessions online if they wish. There is also a TripAdvisor-style ratings system and plans, says Mr Grabiner, for many other innovations.&lt;/p&gt;
&lt;p&gt;It is no secret that the education sector is being — and will continue to be — disrupted by technology. Among the advocates are Microsoft’s Bill Gates and internet entrepreneur Marc Andreessen, one of the brains behind the Mozaic web browser, who, in an interview with Wired magazine last year (April 2012), cited technology as the next big sector for technology to disrupt. &lt;/p&gt;
&lt;p&gt;Mr Andreessen said: “We’ve been making the building blocks to get us to today, when technology is poised to remake the whole economy.&lt;/p&gt;
&lt;p&gt;“The next stops, I believe, are education, financial services, health care, and then ultimately government — the huge swaths of the economy that historically have not been addressable by technology, that haven’t been amenable to the entrance of Silicon Valley-style software companies. But increasingly I think they’re going to be.”&lt;/p&gt;
&lt;p&gt;Mr Grabiner identifies e-learning as a big business opportunity. He says: “There is free software called Moodle — an open-source community-based tools for learning — that schools have and it has taken off in a big way.&lt;/p&gt;
&lt;p&gt;“There are lots of online sharing facilities for schools and it seems to be one the largest expanding areas. E-learning is definitely a hot sector. And there are now a number of e-learning specialist software houses that are growing quite large.  &lt;/p&gt;
&lt;p&gt;“There is also lot of chat going on about e-learning at the moment, particularly about tools for the iPad. And children are so close to it. They use social media all the time.&lt;/p&gt;
&lt;p&gt;“I think it is something that people, even in the recession, are prepared to spend money on.”&lt;/p&gt;
&lt;p&gt;He believes there is still investment available for the education sector, particularly in the training sector. “It is only broadband that is slowing it down. All this remote stuff really depends on effective broadband.” &lt;/p&gt;
&lt;p&gt;Mr Grabiner acknowledges that part of his challenge will be to “change the way people think about tutoring. There is still a leap to be made. People are used to getting things for free on the internet but we hope that by making it affordable, it will help. The concept will take a while.”&lt;/p&gt;
&lt;p&gt;Prior to starting MyTutorWeb, Mr Grabiner had, as he puts it, “a corporate existence” for 15-20 years. “I was on the periphery of the City; doing very well but getting all the crumbs. I was never on the trading side. &lt;/p&gt;
&lt;p&gt;“I never really had any motivation to move out of that. The level of responsibility I had in relation to the remuneration was completely out of proportion, and it was for most people in the City. It was a relatively comfortable existence.”&lt;/p&gt;
&lt;p&gt;He started his career as a business analyst for the London Stock Exchange in 1984, before joining Cooper &amp;amp; Lybrand as a management consultant in 1987. He then spent two years as a programme manager at UBS and five years as programme director at ING. He joined ABN AMRO in 2002 as an executive director, programme management. &lt;/p&gt;
&lt;p&gt;He was made redundant from ABN AMRO in 2006. “I began doing some freelance consultancy work but the market was tough, particularly after 2008. I wasn’t really enjoying it and was finding that I was getting lower-level work. “I was getting frustrated and got sick and tired with it, but I still needed to earn a crust in money.”&lt;/p&gt;
&lt;p&gt;He had a think about potential business ideas, and with one daughter at JFS and another at the University of Birmingham, he had a particular interest in education.  &lt;/p&gt;
&lt;p&gt;“I decided I had nothing to lose.” Within six months, he had developed the business, using his redundancy money.  “I was on a tight budget and used lots of independent people to help get it started. It’s an amazing market out there at the moment. There are lots of people who left their big organisations and now working for themselves.”&lt;/p&gt;
&lt;p&gt;Are there other websites that do a similar thing? “There are other websites that offer virtual classrooms, but nobody using university students as tutors. And price-wise, they are not much different to traditional tutors.&lt;/p&gt;
&lt;p&gt;“I think the market will grow.” He says: “I have enjoyed myself more over the past six months than ever before. “It’s been more satisfying. It’s been hard work but I have the control.” &lt;/p&gt;
&lt;p&gt;He admits seeking advice from high-profile businessman brother Stephen, who sits on The Times board of directors. “We speak on the phone and if some issues come up, it’s useful to be able to talk to him.”&lt;/p&gt;
&lt;p&gt; Other successful family members include his brother Michael CBE, chairman of the World Union for Progressive Judaism (WUPJ), accountant sister Susan, and first cousin Jonny Geller, the chief executive of Curtis Brown. &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>100142</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/business1.JPG</image>
 <caption>All of MyTutorWeb’s tutors are university students</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer>Robert Grabiner lives in Totteridge and is a member of Alyth Gardens Synagogue.</footer>
 <body>A growing number of investors and businessmen believe that education is the one-to-watch sector for technology to disrupt. 
Robert Grabiner is one of them. A former executive director of programme management at ABN AMRO, he has launched an online start-up, which he hopes could revolutionise the traditional tutoring market.
MyTutorWeb provides live, one-to-one, private tuition for GCSE and A-Level students over the web. By doing so, Mr Grabiner — the twin brother of prominent investor Stephen Grabiner, former head of global media at Apax Partners — believes he can cut the cost of tutoring by around 50 per cent. 
Father-of-two Mr Grabiner says: “Like most parents, I wanted my children to be tutored by someone excellent, but the cost can be prohibitive. It occurred to me that the advances in technology mean that this no longer has to be the case.”
MyTutorWeb comprise students from the UK’s top universities including Oxbridge, Birmingham and King’s College London. Mr Grabiner’s business model is simple: hourly sessions at £16 an hour, compared to traditional methods, which can cost over £35. Mr Grabiner takes £6 on each session. 
Sales revenue forecasts for the next three years are modest at £1.5 million. But the potential is huge — there is a ready-made market. An estimated one million people sit GCSEs each year — around 300,000 do A-levels. According to the Department of Education, for the academic year to June 2011, 772,924 pupils took maths, 13,282 took additional maths and 53,400 took statistics. 
“We are hoping to achieve our target of harnessing one per cent of the GCSE/ A level tutoring market by the end of 2013 at an estimated delivery of approximately 1500 tutorial sessions per week. Initial take up in December and January has been good: the first GCSE and A Level students who signed up have all booked repeat tutorial sessions, which is a good indicator that we will continue to build our numbers very quickly through ‘word of mouth’ recommendations.”
He acknowledges that the quality of the tutoring is key to the concept’s success. As is the increasing availability and use of broadband. 
According to Ofcom, 76 per cent of UK adults have a broadband connection, and this number is set to significantly increase over the next few years. The government target for 2015 is that 90 per cent of the UK will have access to high-speed broadband. 
“It’s only now that broadband has become so popular,” says Mr Grabiner, who has spent most of his career working on tech-related projects for major organisations. “So hopefully I’ve chosen the right time. The technology has always been there but it’s a case of using that technology.”
All customers need to use the service is a broadband connection and webcam. MyTutorWeb takes registrations, sends messages to students and enables parents to watch back the sessions online if they wish. There is also a TripAdvisor-style ratings system and plans, says Mr Grabiner, for many other innovations.
It is no secret that the education sector is being — and will continue to be — disrupted by technology. Among the advocates are Microsoft’s Bill Gates and internet entrepreneur Marc Andreessen, one of the brains behind the Mozaic web browser, who, in an interview with Wired magazine last year (April 2012), cited technology as the next big sector for technology to disrupt. 
Mr Andreessen said: “We’ve been making the building blocks to get us to today, when technology is poised to remake the whole economy.
“The next stops, I believe, are education, financial services, health care, and then ultimately government — the huge swaths of the economy that historically have not been addressable by technology, that haven’t been amenable to the entrance of Silicon Valley-style software companies. But increasingly I think they’re going to be.”
Mr Grabiner identifies e-learning as a big business opportunity. He says: “There is free software called Moodle — an open-source community-based tools for learning — that schools have and it has taken off in a big way.
“There are lots of online sharing facilities for schools and it seems to be one the largest expanding areas. E-learning is definitely a hot sector. And there are now a number of e-learning specialist software houses that are growing quite large.  
“There is also lot of chat going on about e-learning at the moment, particularly about tools for the iPad. And children are so close to it. They use social media all the time.
“I think it is something that people, even in the recession, are prepared to spend money on.”
He believes there is still investment available for the education sector, particularly in the training sector. “It is only broadband that is slowing it down. All this remote stuff really depends on effective broadband.” 
Mr Grabiner acknowledges that part of his challenge will be to “change the way people think about tutoring. There is still a leap to be made. People are used to getting things for free on the internet but we hope that by making it affordable, it will help. The concept will take a while.”
Prior to starting MyTutorWeb, Mr Grabiner had, as he puts it, “a corporate existence” for 15-20 years. “I was on the periphery of the City; doing very well but getting all the crumbs. I was never on the trading side. 
“I never really had any motivation to move out of that. The level of responsibility I had in relation to the remuneration was completely out of proportion, and it was for most people in the City. It was a relatively comfortable existence.”
He started his career as a business analyst for the London Stock Exchange in 1984, before joining Cooper &amp;amp; Lybrand as a management consultant in 1987. He then spent two years as a programme manager at UBS and five years as programme director at ING. He joined ABN AMRO in 2002 as an executive director, programme management. 
He was made redundant from ABN AMRO in 2006. “I began doing some freelance consultancy work but the market was tough, particularly after 2008. I wasn’t really enjoying it and was finding that I was getting lower-level work. “I was getting frustrated and got sick and tired with it, but I still needed to earn a crust in money.”
He had a think about potential business ideas, and with one daughter at JFS and another at the University of Birmingham, he had a particular interest in education.  
“I decided I had nothing to lose.” Within six months, he had developed the business, using his redundancy money.  “I was on a tight budget and used lots of independent people to help get it started. It’s an amazing market out there at the moment. There are lots of people who left their big organisations and now working for themselves.”
Are there other websites that do a similar thing? “There are other websites that offer virtual classrooms, but nobody using university students as tutors. And price-wise, they are not much different to traditional tutors.
“I think the market will grow.” He says: “I have enjoyed myself more over the past six months than ever before. “It’s been more satisfying. It’s been hard work but I have the control.” 
He admits seeking advice from high-profile businessman brother Stephen, who sits on The Times board of directors. “We speak on the phone and if some issues come up, it’s useful to be able to talk to him.”
 Other successful family members include his brother Michael CBE, chairman of the World Union for Progressive Judaism (WUPJ), accountant sister Susan, and first cousin Jonny Geller, the chief executive of Curtis Brown. </body>
 <pubDate>Thu, 24 Jan 2013 10:17:20 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">100142 at http://www.thejc.com</guid>
</item>
<item>
 <title>&#039;The way I look at the UK is a bit like the way I look at Tesco&quot; says the head of infrastructure funds at Lloyds</title>
 <link>http://www.thejc.com/business/business-features/98711/the-way-i-look-uk-a-bit-way-i-look-tesco-says-head-infrastructure-f</link>
 <description>&lt;p&gt;It might seem an unlikely comparison but Gershon Cohen, the chief executive of infrastructure funds at Lloyds Bank, believes that the UK is similar to leading supermarket chain, Tesco:  they are both successful in some areas and not so hot in others.&lt;/p&gt;
&lt;p&gt;He explains: “A lot of people say that Tesco is a successful grocery company. Actually, it’s not, it’s a successful logistics company. That’s why it’s a great company. It has a brilliant distribution capability.&lt;br /&gt;
“The way I look at the UK is a bit like that — we have a lot of things going for us but we have a lot of things that we haven’t. We don’t have a massive industrial base, but we do have: a great global position, a universal language, the world’s leading legal system, a place people want to live, an amazing culture, education system, it’s relatively safe and the weather is not extreme.&lt;/p&gt;
&lt;p&gt;“What we need is to be a fantastic hub where people can locate, bring in expertise and sell expertise. We need brilliant distribution; the best airports, ports, road and the best systems to make sure that everything works efficiently. We are by no means anywhere near.”&lt;/p&gt;
&lt;p&gt;But Mr Cohen is certainly doing his best to help the UK get there. Prior to the financial crisis, Mr Cohen was head of the project finance team at HBOS, but when HBOS collapsed and was rescued by LloydsTSB, he was invited to lead the new Lloyds Banking Group’s combined global project finance team, in addition to building a fund management platform focused on investment in infrastructure. He is currently successfully spearheading a fundraising programme to invest in three funds targeting the UK, Europe and North America/Australia, and is on target to raise another £500 million pounds this year. £300 million was raised from institutional investors in 2012 and he is on target to raise another £200 million pounds this year. The fund platform has now been transferred from the Lloyd’s banking division to its specialist fund manager and asset management business, Scottish Widows Investment Partnership (SWIP). &lt;/p&gt;
&lt;p&gt;Mr Cohen, who travels every other week for work, says the global appetite for infrastructure has increased significantly over the past few years.&lt;br /&gt;
“It has become apparent that investors have an insatiable appetite for infrastructure. It has become the fourth asset class.”&lt;/p&gt;
&lt;p&gt;Why? “Institutional investors are seeking to invest in infrastructure opportunities for a number of reasons; namely diversification, inflation hedging and portfolio stability. Since the crisis, investors are looking to establish more diversified and less correlated portfolios in order to reduce risk.&lt;br /&gt;
“Institutional investors have historically invested in property, general equities and gilts, and they managed to achieve the returns they needed to match the liabilities they had. But  now, they are shying away from property; equities are equities, and indexed bonds don’t give much of a return, so they are looking for something that has the same types of characteristics but with a better return. There are not many products out there that are like that, but infrastructure is. It looks a bit like something we had before and gives the sorts of returns investors like but can’t get elsewhere. It has become very attractive to a variety of investors including pension schemes, asset managers, sovereign wealth funds and family trusts.”&lt;/p&gt;
&lt;p&gt;What are the more popular infrastructure investment areas? “An institution that is trying to match long-term liabilities would like social infrastructure assets where the revenues are underpinned by government contracts, and are very stable. The institutions that are much more aggressive or have more opportunity to flex their investment abilities will go for more acquisition or speculative-type investments. Some asset managers (the UBS’ of this world) have clients who might want more of a sexy product and will want to invest in things that might deliver higher returns and are more exciting. &lt;/p&gt;
&lt;p&gt;“UK pension funds generally want long-term stable investment driven off a government contract.”&lt;br /&gt;
Mr Cohen, aka “Mr Infrastructure”, is a sought-after international speaker and with infrastructure high-up on the government agenda — there was a major focus in the Autumn Statement  on investment in infrastructure as a key component to underpin economic growth and the importence of private sources of capital to finance this — he spends a lot of time “running round Whitehall.” So, what does Mr Cohen, who correctly called things in 2008, make of the current UK economic situation?&lt;br /&gt;
“In 2007/2008, people asked me how long the financial situation would go on for and I said two generations and they laughed at me. But I always felt it would take the best part of  two decades to steady the ship and work out where we were going. &lt;/p&gt;
&lt;p&gt;“The government were right to be austere in their controlling of expenditure but what they didn’t do as well, was to develop a vision for the future. They are doing this now. Meanwhile we are still very leveraged. My concern is that there is a lot of conservatism out there because countries don’t want to do much more until they have deleveraged their own balance sheets and that is what happened with the banks. It is the right thing in principal but what you then have to think about is what to do to increase growth.&lt;br /&gt;
“In my view, that is the only thing that will rescue the economy — the creation of businesses and ideas that will generate income. At the moment, I am a little negative, because I can’t see too many areas in which we are likely to benefit from a large-scale increase in revenue.”&lt;/p&gt;
&lt;p&gt;He continues: “At the heart of the UK economy should be SMEs. I am not a fan of people that say we are a consumer economy. I think that’s a by-product of having lots of good businesses that produce a lot of income to line people’s pockets so they can go and spend money. But you have to have successful businesses first.&lt;br /&gt;
“We have some fundamental problems with our economy and I don’t see it getting better for some time. The politicians need to come in and tell us the direction we are heading in. Just being austere isn’t a vision.”&lt;br /&gt;
Mr Cohen, who qualified as an accountant and spent over two decades in banking, believes the sector has unjustifiably been made a scapegoat for the crisis. “If anything, it has got worse. It is such a shame that a profession that I have loved and worked in for so long , which is so critical to the Western economy and so important as one of the key UK economic drivers, was seized upon as the scapegoat for all the problems associated with over-leveraging that caused the crash when the merry-go-round stopped.&lt;/p&gt;
&lt;p&gt;“People don’t understand the financial structures in the City. Because it’s complicated they focus on the easy things like salaries and bonuses. While there were greedy bankers, there were also greedy individuals; business directors and politicians. Many people in financial services work extremely hard and care about the customer and future of the economy. People don’t appreciate how important London is as an international powerhouse. If we beat ourselves up, another City will take over and that will be heart-rendering.”&lt;br /&gt;
Mr Cohen acknowledges there is still a bad aura around the City and hopes people will still pursue careers in financial services. “What we need is a role model.  That’s what is missing. For a long time, it appeared to be former Barclay’s boss Bob Diamond, but the $50 million bonus didn’t fit comfortably with the population.”&lt;br /&gt;
Mr Cohen started his career in 1988, becoming and associate director of Hill Samuel. He joined LloydsTSB as a senior director in 1996 and became head of project finance at HBOS in 2005. He is now solely focused on fund management having been appointed CEO of Lloyds Infrastructure Funds. &lt;/p&gt;
&lt;p&gt;He cites investing in infrastructure as a way to help UK economic growth. “If you want to get the UK out of the gloom, people need to point tangibly to areas where there is genuine economic growth or at least a strategy of getting there. Investing in large-scale infrastructure is potentially a way as it stimulates jobs and potentially underpins the future businesses that depend on it to efficiently distribute services, goods and human resources, but we are no means there yet.”&lt;/p&gt;
&lt;p&gt;According to a study by Heathrow airport, its lack of capacity could cost the economy £26 billion a year by 2030. Its research from Frontier Economics, One Hub Or None, says pressure on Heathrow’s capacity already costs the UK up to £14 billion a year.&lt;/p&gt;
&lt;p&gt;“Can we wait 20 years for a new airport? I feel that if we had the best airports in the world, people would come in and out more. But it takes a long time. And that’s part of the problem. Infrastructure is a very long-term strategy.”&lt;/p&gt;
&lt;p&gt;He says: “The global economy will grow. There is a danger that the UK economy will stagnate, however if we can focus on entrepreneurial business/SMEs, matched with a world-class infrastructure, I think we have a fighting chance.”&lt;/p&gt;
&lt;p&gt;Mr Cohen lives in North London and is an active member of Mill Hill Synagogue. He volunteers in a small music band that performs at Jewish Care and Norwood centres in London. He is married with two sons. &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>98711</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/planes.jpg</image>
 <caption>Infrastructure is key to boosting the UK economy says Gershon Cohen, chief executive of infrastructure funds at Lloyds Bank</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>It might seem an unlikely comparison but Gershon Cohen, the chief executive of infrastructure funds at Lloyds Bank, believes that the UK is similar to leading supermarket chain, Tesco:  they are both successful in some areas and not so hot in others.
He explains: “A lot of people say that Tesco is a successful grocery company. Actually, it’s not, it’s a successful logistics company. That’s why it’s a great company. It has a brilliant distribution capability.
“The way I look at the UK is a bit like that — we have a lot of things going for us but we have a lot of things that we haven’t. We don’t have a massive industrial base, but we do have: a great global position, a universal language, the world’s leading legal system, a place people want to live, an amazing culture, education system, it’s relatively safe and the weather is not extreme.
“What we need is to be a fantastic hub where people can locate, bring in expertise and sell expertise. We need brilliant distribution; the best airports, ports, road and the best systems to make sure that everything works efficiently. We are by no means anywhere near.”
But Mr Cohen is certainly doing his best to help the UK get there. Prior to the financial crisis, Mr Cohen was head of the project finance team at HBOS, but when HBOS collapsed and was rescued by LloydsTSB, he was invited to lead the new Lloyds Banking Group’s combined global project finance team, in addition to building a fund management platform focused on investment in infrastructure. He is currently successfully spearheading a fundraising programme to invest in three funds targeting the UK, Europe and North America/Australia, and is on target to raise another £500 million pounds this year. £300 million was raised from institutional investors in 2012 and he is on target to raise another £200 million pounds this year. The fund platform has now been transferred from the Lloyd’s banking division to its specialist fund manager and asset management business, Scottish Widows Investment Partnership (SWIP). 
Mr Cohen, who travels every other week for work, says the global appetite for infrastructure has increased significantly over the past few years.
“It has become apparent that investors have an insatiable appetite for infrastructure. It has become the fourth asset class.”
Why? “Institutional investors are seeking to invest in infrastructure opportunities for a number of reasons; namely diversification, inflation hedging and portfolio stability. Since the crisis, investors are looking to establish more diversified and less correlated portfolios in order to reduce risk.
“Institutional investors have historically invested in property, general equities and gilts, and they managed to achieve the returns they needed to match the liabilities they had. But  now, they are shying away from property; equities are equities, and indexed bonds don’t give much of a return, so they are looking for something that has the same types of characteristics but with a better return. There are not many products out there that are like that, but infrastructure is. It looks a bit like something we had before and gives the sorts of returns investors like but can’t get elsewhere. It has become very attractive to a variety of investors including pension schemes, asset managers, sovereign wealth funds and family trusts.”
What are the more popular infrastructure investment areas? “An institution that is trying to match long-term liabilities would like social infrastructure assets where the revenues are underpinned by government contracts, and are very stable. The institutions that are much more aggressive or have more opportunity to flex their investment abilities will go for more acquisition or speculative-type investments. Some asset managers (the UBS’ of this world) have clients who might want more of a sexy product and will want to invest in things that might deliver higher returns and are more exciting. 
“UK pension funds generally want long-term stable investment driven off a government contract.”
Mr Cohen, aka “Mr Infrastructure”, is a sought-after international speaker and with infrastructure high-up on the government agenda — there was a major focus in the Autumn Statement  on investment in infrastructure as a key component to underpin economic growth and the importence of private sources of capital to finance this — he spends a lot of time “running round Whitehall.” So, what does Mr Cohen, who correctly called things in 2008, make of the current UK economic situation?
“In 2007/2008, people asked me how long the financial situation would go on for and I said two generations and they laughed at me. But I always felt it would take the best part of  two decades to steady the ship and work out where we were going. 
“The government were right to be austere in their controlling of expenditure but what they didn’t do as well, was to develop a vision for the future. They are doing this now. Meanwhile we are still very leveraged. My concern is that there is a lot of conservatism out there because countries don’t want to do much more until they have deleveraged their own balance sheets and that is what happened with the banks. It is the right thing in principal but what you then have to think about is what to do to increase growth.
“In my view, that is the only thing that will rescue the economy — the creation of businesses and ideas that will generate income. At the moment, I am a little negative, because I can’t see too many areas in which we are likely to benefit from a large-scale increase in revenue.”
He continues: “At the heart of the UK economy should be SMEs. I am not a fan of people that say we are a consumer economy. I think that’s a by-product of having lots of good businesses that produce a lot of income to line people’s pockets so they can go and spend money. But you have to have successful businesses first.
“We have some fundamental problems with our economy and I don’t see it getting better for some time. The politicians need to come in and tell us the direction we are heading in. Just being austere isn’t a vision.”
Mr Cohen, who qualified as an accountant and spent over two decades in banking, believes the sector has unjustifiably been made a scapegoat for the crisis. “If anything, it has got worse. It is such a shame that a profession that I have loved and worked in for so long , which is so critical to the Western economy and so important as one of the key UK economic drivers, was seized upon as the scapegoat for all the problems associated with over-leveraging that caused the crash when the merry-go-round stopped.
“People don’t understand the financial structures in the City. Because it’s complicated they focus on the easy things like salaries and bonuses. While there were greedy bankers, there were also greedy individuals; business directors and politicians. Many people in financial services work extremely hard and care about the customer and future of the economy. People don’t appreciate how important London is as an international powerhouse. If we beat ourselves up, another City will take over and that will be heart-rendering.”
Mr Cohen acknowledges there is still a bad aura around the City and hopes people will still pursue careers in financial services. “What we need is a role model.  That’s what is missing. For a long time, it appeared to be former Barclay’s boss Bob Diamond, but the $50 million bonus didn’t fit comfortably with the population.”
Mr Cohen started his career in 1988, becoming and associate director of Hill Samuel. He joined LloydsTSB as a senior director in 1996 and became head of project finance at HBOS in 2005. He is now solely focused on fund management having been appointed CEO of Lloyds Infrastructure Funds. 
He cites investing in infrastructure as a way to help UK economic growth. “If you want to get the UK out of the gloom, people need to point tangibly to areas where there is genuine economic growth or at least a strategy of getting there. Investing in large-scale infrastructure is potentially a way as it stimulates jobs and potentially underpins the future businesses that depend on it to efficiently distribute services, goods and human resources, but we are no means there yet.”
According to a study by Heathrow airport, its lack of capacity could cost the economy £26 billion a year by 2030. Its research from Frontier Economics, One Hub Or None, says pressure on Heathrow’s capacity already costs the UK up to £14 billion a year.
“Can we wait 20 years for a new airport? I feel that if we had the best airports in the world, people would come in and out more. But it takes a long time. And that’s part of the problem. Infrastructure is a very long-term strategy.”
He says: “The global economy will grow. There is a danger that the UK economy will stagnate, however if we can focus on entrepreneurial business/SMEs, matched with a world-class infrastructure, I think we have a fighting chance.”
Mr Cohen lives in North London and is an active member of Mill Hill Synagogue. He volunteers in a small music band that performs at Jewish Care and Norwood centres in London. He is married with two sons. </body>
 <pubDate>Thu, 17 Jan 2013 08:58:26 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">98711 at http://www.thejc.com</guid>
</item>
<item>
 <title>&quot;Don&#039;t become another estate agent&quot; says ad star</title>
 <link>http://www.thejc.com/business/business-features/97411/dont-become-another-estate-agent-says-ad-star</link>
 <description>&lt;p&gt;The property world does not need any more Jewish entrepreneurs — the creative industries do. Such a sentiment is sounded by advertising big wig Malcolm Green, the former executive creative director of Delaney Lund Knox Warren &amp;amp; Partners, the agency behind the famous Halifax television adverts. &lt;/p&gt;
&lt;p&gt;Mr Green, who is one half of the newly formed boutique creative agency Green Cave People — he runs it with fellow industry heavyweight Marc Cave — says: “I don’t want them to become another estate agent. I love people that are in property but we don’t need more of them.&lt;/p&gt;
&lt;p&gt;“This industry is brave and creative and the world sees what you do. I would love some more Jewish people to come into it and talk to the outside world.” He adds: “If on the back of this article, someone called up and had the balls, talent, passion, enthusiasm and said: ‘You go sit over there. I’ll show you what an agency should be now.’ I’d love that.”&lt;/p&gt;
&lt;p&gt;Mr Cave and Mr Green are two of the advertising industry’s most successful players, with over five decades of experience between them.They are responsible for creating some of the world’s most familiar brands. Mr Cave is the brains behind famous campaigns including Tesco’s famous “Every Little Helps” relaunch, Stella Artois, Heineken and Coca-Cola’s Relentless drink, while Mr Green is the inventor of the Gary Lineker campaign for Walkers Crisps (still running after 18 years), the “Howard” campaign for Halifax Bank, the “Fresh” relaunch of Morrisons starring Denise Van Outen and the “Sex Lottery” campaign for the UK Government. He has launched society-changing new brands such as eBay; reinvented old ones: like Vauxhall Astra and Corsa, and accelerated entrepreneurial mid-sized ones like Charles Worthington.&lt;/p&gt;
&lt;p&gt;In 2011 Mr Cave and Mr Green decided to combine their expertise — and unwaning passion and energy — to launch Green Cave People to provide “boutique” creativity for a select number of UK and international clients. Among them: B&amp;amp;Q, Balfour Beatty, Telenor, LexisNexis and Jewish Care. In fact, the duo have a long-standing working relationship with Jewish Care and created the charity’s award-winning short film, Pearls of Wisdom. They are keen to use their experience to help the Jewish community, which they believe struggles when it comes to raising its profile among the wider community.&lt;/p&gt;
&lt;p&gt;He says: “I think we are more shy than other communities. We want to help the community assert itself, not in an aggressive way, but be open about what they do and contribute.&lt;br /&gt;
“We reminded people about Jewish Care, what they do, and brought it to the fore.”&lt;/p&gt;
&lt;p&gt;Mr Green adds: “Non Jewish charities understand that advertising or marketing it an investment and there will be a return. But within our community, we don’t get that. We tend to like tangible things and assets. Jewish charities need to understand that they are not wasting donors’ money by advertising.”&lt;br /&gt;
But is it not hard for charities, many of them on limited budgets, to market themselves? “No it’s very easy. They are only limited by their own bravery,” says Mr Cave. “We have more choices today about who we work for and how we do it.&lt;/p&gt;
&lt;p&gt;“We are not working with Jewish Care to make another fortune. Yes it’s a professional relationship but we make it possible for them. We wouldn’t do that for a great long list of charities.”&lt;br /&gt;
Mr Green adds: “It’s fantastic to have had a successful career in the industry but it’s great to be able to use your skills to give something back.” He continues: “Because of the ‘God-knows-how-many’ Halifax commercials that I did costing £1.4 million to make each time, I have a bit of currency with the firm we used.”&lt;br /&gt;
In fact, Mr Green and Mr Cave are likely to have a bit of “currency” with many firms given their track records.&lt;br /&gt;
Mr Green began his career as a messenger boy in an advertising agency, a stone’s throw away from the company’s Bond Street base.&lt;/p&gt;
&lt;p&gt;Some 25 years on and he has won over 150 creative awards for more than 30 clients, and was one of a select group of “creatives” who had three of his campaigns voted into the UK’s Top 50 Ads of the 20th Century in a recent poll. He is the creator of the Gary Lineker campaign for Walkers Crisps. After making his name as a copywriter in leading global agencies such as Saatchi &amp;amp; Saatchi, DDB and CDP, he became the youngest ever executive creative director of McCann Erickson. &lt;/p&gt;
&lt;p&gt;He left McCann and co-founded DLKW.  DLKW was sold to Creston plc and Mr Green joined Naked as head of creativity. He led 12 offices throughout the world, representing Adidas, Sony, Coca-Cola and Nokia, and others.&lt;br /&gt;
Mr Cave is an expert in creating new brands — his “Every Little Helps” relaunch of Tesco remains the most quoted marketing case study in business schools today, generating £27 of sales for every £1 spent of advertising. He was the strategist behind the advertising launch and ran the campaign for its first seven years in the UK and internationally. &lt;/p&gt;
&lt;p&gt;A Campaign Magazine “Face to Watch”, Mr Cave became managing partner of Lowe Howard-Spink, a 250-person, £250 million advertising agency where, in addition to Tesco, he oversaw campaigns for Stella Artois, Smirnoff and HSBC.&lt;br /&gt;
He was promoted by Lowe Group founder Sir Frank Lowe and adopted several management positions including founding partner of Lowe Digital. &lt;/p&gt;
&lt;p&gt;He left Lowe in 2001 to set up Drugstore, which developed innovative campaigns for British Airways, Channel 4, Jamie Oliver and Selfridges, among others. Drugstore was sold in 2008 — Mr Cave stayed with the firm until 2011 executive-producing feature-length documentaries for Relentless energy drink, co-created in a partnership with Coca-Cola.&lt;br /&gt;
Mr Cave and Mr Green acknowledge that the industry has changed significantly in their time, particularly in regards to attitude. &lt;/p&gt;
&lt;p&gt;Mr Green says: “The agencies are ageist but at the younger lever. When I came into the industry there were 25 year old chief executives. If I ask 20-to-30 year olds today why they don’t run their own agency or become a creative director they say: ‘I’m only 29, I’m a baby’. When I was 21 I’d one every award going. It’s not their fault. It’s because we don’t give them the freedom. We want to start this company, get it going, and then give the thing away to them. We have no ego about it.&lt;br /&gt;
“We want to see more Jewish people  and youngsters in the agency.”&lt;br /&gt;
But aren’t the younger generations going into the creative services? “Some are but too many aren’t,” says Mr Green. “Possibly because their schools and parents don’t understand it. Sometimes they do it as a statement and it doesn’t have to be that either. &lt;/p&gt;
&lt;p&gt;“And when they do, it’s on a smaller level. Whereas in the US and France. it’s at a much larger level. I think the UK has always been a bit behind in our industry.&lt;/p&gt;
&lt;p&gt;“The ambition is to be able to guide a group of young entrepreneurs in the industry who could take this and run with it. I’d like to hand it over, not the next level, but to the level underneath.”&lt;br /&gt;
So, what do they make of Errol Damelin’s Wonga and its aggressive advertising campaign? “I think what they have done is quite good,” says Mr Green. “They run the risk of being incredibly hated but I think they have kind of managed to get people not to hate them. Their adverts are good and it gives them a bit of credibility.”&lt;br /&gt;
As for other brands he rates, he cites John Lewis. “I love the stuff they are doing. Going into John Lewis is a great way of keeping your finger on the pulse. You can go in and see where people are gravitating to.”&lt;br /&gt;
But not everyone has John Lewis budgets to spend; what advice would they give to companies that are on a limited budget? “Imagine you have no budget,” says Mr Green. “Invest in creativity, not financially but be creative. Be bold, be brave, be provocative, but not just for the sake of it.”&lt;/p&gt;
&lt;p&gt;Our job is to change people’s behaviour,” adds Mr Cave. “If there is one preconception about the advertising agency that I want to dispel, it’s about ‘spin’. We are not “Blairite spin doctors” — we sit with our clients and work out how they can improve things.”&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.greencavepeople.com&quot; title=&quot;www.greencavepeople.com&quot;&gt;www.greencavepeople.com&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>97411</nid>
 <type>story</type>
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 <image>http://www.thejc.com/files/Marc Cave.jpg</image>
 <caption>Advertising stars Marc Cave (left) and Malcolm Green, Green Cave People</caption>
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 <body>The property world does not need any more Jewish entrepreneurs — the creative industries do. Such a sentiment is sounded by advertising big wig Malcolm Green, the former executive creative director of Delaney Lund Knox Warren &amp;amp; Partners, the agency behind the famous Halifax television adverts. 
Mr Green, who is one half of the newly formed boutique creative agency Green Cave People — he runs it with fellow industry heavyweight Marc Cave — says: “I don’t want them to become another estate agent. I love people that are in property but we don’t need more of them.
“This industry is brave and creative and the world sees what you do. I would love some more Jewish people to come into it and talk to the outside world.” He adds: “If on the back of this article, someone called up and had the balls, talent, passion, enthusiasm and said: ‘You go sit over there. I’ll show you what an agency should be now.’ I’d love that.”
Mr Cave and Mr Green are two of the advertising industry’s most successful players, with over five decades of experience between them.They are responsible for creating some of the world’s most familiar brands. Mr Cave is the brains behind famous campaigns including Tesco’s famous “Every Little Helps” relaunch, Stella Artois, Heineken and Coca-Cola’s Relentless drink, while Mr Green is the inventor of the Gary Lineker campaign for Walkers Crisps (still running after 18 years), the “Howard” campaign for Halifax Bank, the “Fresh” relaunch of Morrisons starring Denise Van Outen and the “Sex Lottery” campaign for the UK Government. He has launched society-changing new brands such as eBay; reinvented old ones: like Vauxhall Astra and Corsa, and accelerated entrepreneurial mid-sized ones like Charles Worthington.
In 2011 Mr Cave and Mr Green decided to combine their expertise — and unwaning passion and energy — to launch Green Cave People to provide “boutique” creativity for a select number of UK and international clients. Among them: B&amp;amp;Q, Balfour Beatty, Telenor, LexisNexis and Jewish Care. In fact, the duo have a long-standing working relationship with Jewish Care and created the charity’s award-winning short film, Pearls of Wisdom. They are keen to use their experience to help the Jewish community, which they believe struggles when it comes to raising its profile among the wider community.
He says: “I think we are more shy than other communities. We want to help the community assert itself, not in an aggressive way, but be open about what they do and contribute.
“We reminded people about Jewish Care, what they do, and brought it to the fore.”
Mr Green adds: “Non Jewish charities understand that advertising or marketing it an investment and there will be a return. But within our community, we don’t get that. We tend to like tangible things and assets. Jewish charities need to understand that they are not wasting donors’ money by advertising.”
But is it not hard for charities, many of them on limited budgets, to market themselves? “No it’s very easy. They are only limited by their own bravery,” says Mr Cave. “We have more choices today about who we work for and how we do it.
“We are not working with Jewish Care to make another fortune. Yes it’s a professional relationship but we make it possible for them. We wouldn’t do that for a great long list of charities.”
Mr Green adds: “It’s fantastic to have had a successful career in the industry but it’s great to be able to use your skills to give something back.” He continues: “Because of the ‘God-knows-how-many’ Halifax commercials that I did costing £1.4 million to make each time, I have a bit of currency with the firm we used.”
In fact, Mr Green and Mr Cave are likely to have a bit of “currency” with many firms given their track records.
Mr Green began his career as a messenger boy in an advertising agency, a stone’s throw away from the company’s Bond Street base.
Some 25 years on and he has won over 150 creative awards for more than 30 clients, and was one of a select group of “creatives” who had three of his campaigns voted into the UK’s Top 50 Ads of the 20th Century in a recent poll. He is the creator of the Gary Lineker campaign for Walkers Crisps. After making his name as a copywriter in leading global agencies such as Saatchi &amp;amp; Saatchi, DDB and CDP, he became the youngest ever executive creative director of McCann Erickson. 
He left McCann and co-founded DLKW.  DLKW was sold to Creston plc and Mr Green joined Naked as head of creativity. He led 12 offices throughout the world, representing Adidas, Sony, Coca-Cola and Nokia, and others.
Mr Cave is an expert in creating new brands — his “Every Little Helps” relaunch of Tesco remains the most quoted marketing case study in business schools today, generating £27 of sales for every £1 spent of advertising. He was the strategist behind the advertising launch and ran the campaign for its first seven years in the UK and internationally. 
A Campaign Magazine “Face to Watch”, Mr Cave became managing partner of Lowe Howard-Spink, a 250-person, £250 million advertising agency where, in addition to Tesco, he oversaw campaigns for Stella Artois, Smirnoff and HSBC.
He was promoted by Lowe Group founder Sir Frank Lowe and adopted several management positions including founding partner of Lowe Digital. 
He left Lowe in 2001 to set up Drugstore, which developed innovative campaigns for British Airways, Channel 4, Jamie Oliver and Selfridges, among others. Drugstore was sold in 2008 — Mr Cave stayed with the firm until 2011 executive-producing feature-length documentaries for Relentless energy drink, co-created in a partnership with Coca-Cola.
Mr Cave and Mr Green acknowledge that the industry has changed significantly in their time, particularly in regards to attitude. 
Mr Green says: “The agencies are ageist but at the younger lever. When I came into the industry there were 25 year old chief executives. If I ask 20-to-30 year olds today why they don’t run their own agency or become a creative director they say: ‘I’m only 29, I’m a baby’. When I was 21 I’d one every award going. It’s not their fault. It’s because we don’t give them the freedom. We want to start this company, get it going, and then give the thing away to them. We have no ego about it.
“We want to see more Jewish people  and youngsters in the agency.”
But aren’t the younger generations going into the creative services? “Some are but too many aren’t,” says Mr Green. “Possibly because their schools and parents don’t understand it. Sometimes they do it as a statement and it doesn’t have to be that either. 
“And when they do, it’s on a smaller level. Whereas in the US and France. it’s at a much larger level. I think the UK has always been a bit behind in our industry.
“The ambition is to be able to guide a group of young entrepreneurs in the industry who could take this and run with it. I’d like to hand it over, not the next level, but to the level underneath.”
So, what do they make of Errol Damelin’s Wonga and its aggressive advertising campaign? “I think what they have done is quite good,” says Mr Green. “They run the risk of being incredibly hated but I think they have kind of managed to get people not to hate them. Their adverts are good and it gives them a bit of credibility.”
As for other brands he rates, he cites John Lewis. “I love the stuff they are doing. Going into John Lewis is a great way of keeping your finger on the pulse. You can go in and see where people are gravitating to.”
But not everyone has John Lewis budgets to spend; what advice would they give to companies that are on a limited budget? “Imagine you have no budget,” says Mr Green. “Invest in creativity, not financially but be creative. Be bold, be brave, be provocative, but not just for the sake of it.”
Our job is to change people’s behaviour,” adds Mr Cave. “If there is one preconception about the advertising agency that I want to dispel, it’s about ‘spin’. We are not “Blairite spin doctors” — we sit with our clients and work out how they can improve things.”
www.greencavepeople.com</body>
 <pubDate>Thu, 10 Jan 2013 09:35:00 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">97411 at http://www.thejc.com</guid>
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 <title>Israeli traders are sharper than traders in the UK</title>
 <link>http://www.thejc.com/business/business-features/95007/israeli-traders-are-sharper-traders-uk</link>
 <description>&lt;p&gt;Want to be a good trader? Look to Israel. Such a sentiment is sounded by financial expert Meir Velenski, the newly-appointed managing director of leading trading group City Index&#039;s Israel office, which launched in September in Tel Aviv.&lt;/p&gt;
&lt;p&gt;Mr Velenski, who was born in the UK and has over 20 years experience in financial markets, believes Israeli traders are &quot;sharper&quot; than their UK counterparts. He says: &quot;Israeli traders are bigger risk takers than Brits. Their risk appetite is very high and that makes for a good trader.&quot;&lt;/p&gt;
&lt;p&gt;What&#039;s more, &quot;an Israeli trader will always argue  - even if he&#039;s right. He will argue just for an argument. They will always look for the best prices. They have always got a complaint and they don&#039;t like losing money. UK traders don&#039;t like to argue as much.&lt;/p&gt;
&lt;p&gt;&quot;Israeli traders are definitely sharper than UK traders. They are on the ball and know what&#039;s going on in the market place.  &lt;/p&gt;
&lt;p&gt;&quot;They are very price-aware.&quot;&lt;/p&gt;
&lt;p&gt;A Newcastle-born, former investment consultant, Mr Velenski believes there is a real appetite for both Jewish and non-Jewish businesspeople and firms to invest in Israel, particularly over the past ten years. &lt;/p&gt;
&lt;p&gt;He says: &quot;Number one, it is recognised as a central hub to the Jewish world. Number two, the economy is booming. In 2004/2005, the Israel economy was in a bit of a recession but in 2005 it started to come out of recession and in 2008, it was not exposed to the scandal which caused the collapse of the worldwide mortgage market. It has had a strong economy for a few years and it is very attractive for foreign companies.&lt;/p&gt;
&lt;p&gt;&quot;Lots of people in Israel speak many languages: the concentration of multi-linguistic people here is one of the greatest in the world. So you can have an operation here that can capture a French market, a German market, a Belgian market, a South American market and so on…&quot; &lt;/p&gt;
&lt;p&gt;Why is this? &quot;Financial markets are exciting. Jews and Israelis like to take risks and invest in companies long-term. Jews are investors and they like to look for opportunities and Israel is very opportunistic.&lt;/p&gt;
&lt;p&gt;&quot;The typical interest that a Jewish person or Israeli has in financial products is much greater than your average non Jew. It is very much a captive market place.&quot;&lt;/p&gt;
&lt;p&gt;He adds: &quot;Many many UK companies are looking to set up offices in Israel. Lots of our competition would want to get hold of a good quality sales force to sell their product in Israel and use it as a hub to export to the Diaspora.&quot;&lt;/p&gt;
&lt;p&gt;Unsurprising then that City Index, a world leader in spread betting and CFD (Contract for Difference) trading (where an agreement between two parties to exchange the difference between the opening price and closing price of a contract is made), has set up shop there as part of its continued international expansion. &lt;/p&gt;
&lt;p&gt;It will provide customers with access to 19 CFD markets and 37 spot forex pairs, innovative tools and platforms for which City Index is recognised worldwide, including Advantage Trader, one of the world&#039;s most advanced trading platforms, and the City Index App, the first downloadable CFD trading App for the iPhone in the UK. The branch has over 50 clients, adding new clients every week. &lt;/p&gt;
&lt;p&gt;&quot;City Index Group&#039;s Israel office constitutes a professional sales desk, with extensive industry and regional expertise, set-up to cover the local, international cosmopolitan population associated with Israel,&quot; says Mr Velenski, who was headhunted by the firm to set up the Israel Office. &lt;/p&gt;
&lt;p&gt;He started his career working for one of the major UK City banks before establishing his own consultancy business, advising several high net-worth individuals on how and where to invest. &lt;/p&gt;
&lt;p&gt;He acknowledges that financial markets have &quot;definitely become more home oriented. So many more people trade from their home compared to ten years ago. &lt;/p&gt;
&lt;p&gt;&quot;Technology has enabled this penetration. In Israel, people trade after work, between 7pm and 11pm, as a secondary income.&quot;&lt;/p&gt;
&lt;p&gt;Since relocating to Israel, Mr Velenski has been focused on penetrating the Israel market and using it as a platform to develop contacts and business in the Diaspora, such as the UK. &lt;/p&gt;
&lt;p&gt;&quot;I have worked with Israelis living in the UK for the past 10 years and could see that there was a great opportunity to set up a good, organised, strong UK company amongst the foray of possibly disorganised, not-standing-in-line system in Israel, and a regulated UK operation will do great here.&quot;&lt;/p&gt;
&lt;p&gt;So, how does trading in Israel differ to that in the UK? &quot;Most Israelis will trade worldwide markets, not Israel local markets. We are offering the local population international exposure to UK, European, American and South American shares. &lt;/p&gt;
&lt;p&gt;&quot;The Israelis love exposure to other markets. The Israeli market is very small and they want to get involved in the bigger picture.&lt;/p&gt;
&lt;p&gt;&quot;In Israel, an average trader likes to trade foreign currency more than trading shares, whereas a UK trader, I believe they prefer shares.&quot;&lt;/p&gt;
&lt;p&gt;&quot;The Israelis are very enthusiastic about European and North American shares because of Israel&#039;s association with the US. And they like to trade foreign currency. They love foreign currency.&quot; &lt;/p&gt;
&lt;p&gt;Although he can&#039;t be too specific, when pressed for trading advice Mr Velenski says: &quot;Go to lots of seminars and do your research.&quot; &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>95007</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/22122012-F080317RS04.jpg</image>
 <caption>City Index recently opened its Tel Aviv office </caption>
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 <body>Want to be a good trader? Look to Israel. Such a sentiment is sounded by financial expert Meir Velenski, the newly-appointed managing director of leading trading group City Index&#039;s Israel office, which launched in September in Tel Aviv.
Mr Velenski, who was born in the UK and has over 20 years experience in financial markets, believes Israeli traders are &quot;sharper&quot; than their UK counterparts. He says: &quot;Israeli traders are bigger risk takers than Brits. Their risk appetite is very high and that makes for a good trader.&quot;
What&#039;s more, &quot;an Israeli trader will always argue  - even if he&#039;s right. He will argue just for an argument. They will always look for the best prices. They have always got a complaint and they don&#039;t like losing money. UK traders don&#039;t like to argue as much.
&quot;Israeli traders are definitely sharper than UK traders. They are on the ball and know what&#039;s going on in the market place.  
&quot;They are very price-aware.&quot;
A Newcastle-born, former investment consultant, Mr Velenski believes there is a real appetite for both Jewish and non-Jewish businesspeople and firms to invest in Israel, particularly over the past ten years. 
He says: &quot;Number one, it is recognised as a central hub to the Jewish world. Number two, the economy is booming. In 2004/2005, the Israel economy was in a bit of a recession but in 2005 it started to come out of recession and in 2008, it was not exposed to the scandal which caused the collapse of the worldwide mortgage market. It has had a strong economy for a few years and it is very attractive for foreign companies.
&quot;Lots of people in Israel speak many languages: the concentration of multi-linguistic people here is one of the greatest in the world. So you can have an operation here that can capture a French market, a German market, a Belgian market, a South American market and so on…&quot; 
Why is this? &quot;Financial markets are exciting. Jews and Israelis like to take risks and invest in companies long-term. Jews are investors and they like to look for opportunities and Israel is very opportunistic.
&quot;The typical interest that a Jewish person or Israeli has in financial products is much greater than your average non Jew. It is very much a captive market place.&quot;
He adds: &quot;Many many UK companies are looking to set up offices in Israel. Lots of our competition would want to get hold of a good quality sales force to sell their product in Israel and use it as a hub to export to the Diaspora.&quot;
Unsurprising then that City Index, a world leader in spread betting and CFD (Contract for Difference) trading (where an agreement between two parties to exchange the difference between the opening price and closing price of a contract is made), has set up shop there as part of its continued international expansion. 
It will provide customers with access to 19 CFD markets and 37 spot forex pairs, innovative tools and platforms for which City Index is recognised worldwide, including Advantage Trader, one of the world&#039;s most advanced trading platforms, and the City Index App, the first downloadable CFD trading App for the iPhone in the UK. The branch has over 50 clients, adding new clients every week. 
&quot;City Index Group&#039;s Israel office constitutes a professional sales desk, with extensive industry and regional expertise, set-up to cover the local, international cosmopolitan population associated with Israel,&quot; says Mr Velenski, who was headhunted by the firm to set up the Israel Office. 
He started his career working for one of the major UK City banks before establishing his own consultancy business, advising several high net-worth individuals on how and where to invest. 
He acknowledges that financial markets have &quot;definitely become more home oriented. So many more people trade from their home compared to ten years ago. 
&quot;Technology has enabled this penetration. In Israel, people trade after work, between 7pm and 11pm, as a secondary income.&quot;
Since relocating to Israel, Mr Velenski has been focused on penetrating the Israel market and using it as a platform to develop contacts and business in the Diaspora, such as the UK. 
&quot;I have worked with Israelis living in the UK for the past 10 years and could see that there was a great opportunity to set up a good, organised, strong UK company amongst the foray of possibly disorganised, not-standing-in-line system in Israel, and a regulated UK operation will do great here.&quot;
So, how does trading in Israel differ to that in the UK? &quot;Most Israelis will trade worldwide markets, not Israel local markets. We are offering the local population international exposure to UK, European, American and South American shares. 
&quot;The Israelis love exposure to other markets. The Israeli market is very small and they want to get involved in the bigger picture.
&quot;In Israel, an average trader likes to trade foreign currency more than trading shares, whereas a UK trader, I believe they prefer shares.&quot;
&quot;The Israelis are very enthusiastic about European and North American shares because of Israel&#039;s association with the US. And they like to trade foreign currency. They love foreign currency.&quot; 
Although he can&#039;t be too specific, when pressed for trading advice Mr Velenski says: &quot;Go to lots of seminars and do your research.&quot; </body>
 <pubDate>Sat, 22 Dec 2012 14:14:06 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">95007 at http://www.thejc.com</guid>
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 <title>It&#039;s never been easier to surf the web</title>
 <link>http://www.thejc.com/business/big-ideas/94108/its-never-been-easier-surf-web</link>
 <description>&lt;p&gt;Israeli start-up WalkMe’s aim is simple: make anyone’s web experience as easy as possible.&lt;br /&gt;
With people becoming increasingly dependent on the internet and spending a significant proportion of their time online — in the UK, 50 per cent more that they were five years ago according to Ofcom — the need for clear and effective websites is greater than ever. Enter WalkMe, which was established for exactly this reason: to make websites easier for their users to navigate and understand.&lt;br /&gt;
Business owners and service providers are able to overlay on-screen “walk-thrus” that assist end-users to quickly and easily complete any online process, turning complex tasks into intuitive and user-friendly experiences.&lt;/p&gt;
&lt;p&gt;WalkMe has created the platform, which guides the website hosts through the processes needed to improve its site. It provides tutorials that take users through webpages, providing pop-up balloons triggered by a user’s actions that tell them how to proceed. The technology works on top of a the existing websites so it doesn’t have to be built in, and can be tailored for the complexity or variations of individual sites.&lt;br /&gt;
It creates small interactive pop-up bubbles that appear over various points on a site to lead — or “walk” — users through a typical interaction, be it a bank website, insurance company or e-commerce site. The pop-up bubbles (aka, tip balloons) highlight the next steps of a process, and can be placed on the site where the user might want to add some extra information and/or tips to increase conversion rates and form submissions.&lt;br /&gt;
The company also has a video demonstrating how the application works. No technical experience is necessary, as WalkMe uses an easy drag and drop interface to create the menus and prompts.&lt;br /&gt;
Launched in April, WalkMe already has hundreds of high-profile clients including Expedia, Jewish agency, Wix, Deloitte, Cisco and Adobe. &lt;/p&gt;
&lt;p&gt;It has secured $5.5 million in series B funding from Gemini Israel Ventures, Mangrove Capital Partners (which has invested twice putting in $1 million earlier this year) and Giza Venture Capital, and is credited as being the best tool for guiding users through websites.&lt;br /&gt;
Co-founder Eyal Cohen, who worked as a product manager at Intel, says: “My girlfriend (now wife’s) mother was asking for her help on a website and she didn’t understand why there weren’t any tools available to help her do things on the internet. Then it just hit me one day that I should do something and so I came up with a prototype.”&lt;/p&gt;
&lt;p&gt;It took a few years in development but he teamed up with serial entrepreneur and former HP software designer, Dan Adika, and the now WalkMe president Rafi Sweary, and WalkMe has become the “go-to” interactive online guidance system. It is also believed to be the world’s first such system.&lt;/p&gt;
&lt;p&gt;There are some 20 staff split between the company’s branches in Tel Aviv and San Francisco.&lt;br /&gt;
“Many people get scared by websites,” says Mr Cohen. “Even the best products can have complicated websites. And even I don’t understand some websites and need help — and looking for help isn’t easy to do.&lt;br /&gt;
“We are getting some really good feedback. People are spending longer on sites and end users are contacting our customers asking for more ‘walk-thrus’. One customer support team told us they that have thrown away their support videos and chat and now only use WalkMe.”&lt;/p&gt;
&lt;p&gt;The WalkMe package starts at $97 a month, depending on the features.&lt;br /&gt;
The company is now targeting expansion and seeking to broaden its marketing activities. Mr Cohen is confident that the company will break even quicker than most start-ups.&lt;br /&gt;
Prior to WalkMe, Mr Cohen, 34, was a product manager and systems analyst at Leumi Card. Before that, he was at Intel.&lt;br /&gt;
&lt;a href=&quot;http://www.walkme.com&quot; title=&quot;www.walkme.com&quot;&gt;www.walkme.com&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/big-ideas">Big ideas</category>
 <nid>94108</nid>
 <type>story</type>
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 <image>http://www.thejc.com/files/walkme_jpg.jpg</image>
 <caption>Eyal Cohen, WalkMe </caption>
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 <body>Israeli start-up WalkMe’s aim is simple: make anyone’s web experience as easy as possible.
With people becoming increasingly dependent on the internet and spending a significant proportion of their time online — in the UK, 50 per cent more that they were five years ago according to Ofcom — the need for clear and effective websites is greater than ever. Enter WalkMe, which was established for exactly this reason: to make websites easier for their users to navigate and understand.
Business owners and service providers are able to overlay on-screen “walk-thrus” that assist end-users to quickly and easily complete any online process, turning complex tasks into intuitive and user-friendly experiences.
WalkMe has created the platform, which guides the website hosts through the processes needed to improve its site. It provides tutorials that take users through webpages, providing pop-up balloons triggered by a user’s actions that tell them how to proceed. The technology works on top of a the existing websites so it doesn’t have to be built in, and can be tailored for the complexity or variations of individual sites.
It creates small interactive pop-up bubbles that appear over various points on a site to lead — or “walk” — users through a typical interaction, be it a bank website, insurance company or e-commerce site. The pop-up bubbles (aka, tip balloons) highlight the next steps of a process, and can be placed on the site where the user might want to add some extra information and/or tips to increase conversion rates and form submissions.
The company also has a video demonstrating how the application works. No technical experience is necessary, as WalkMe uses an easy drag and drop interface to create the menus and prompts.
Launched in April, WalkMe already has hundreds of high-profile clients including Expedia, Jewish agency, Wix, Deloitte, Cisco and Adobe. 
It has secured $5.5 million in series B funding from Gemini Israel Ventures, Mangrove Capital Partners (which has invested twice putting in $1 million earlier this year) and Giza Venture Capital, and is credited as being the best tool for guiding users through websites.
Co-founder Eyal Cohen, who worked as a product manager at Intel, says: “My girlfriend (now wife’s) mother was asking for her help on a website and she didn’t understand why there weren’t any tools available to help her do things on the internet. Then it just hit me one day that I should do something and so I came up with a prototype.”
It took a few years in development but he teamed up with serial entrepreneur and former HP software designer, Dan Adika, and the now WalkMe president Rafi Sweary, and WalkMe has become the “go-to” interactive online guidance system. It is also believed to be the world’s first such system.
There are some 20 staff split between the company’s branches in Tel Aviv and San Francisco.
“Many people get scared by websites,” says Mr Cohen. “Even the best products can have complicated websites. And even I don’t understand some websites and need help — and looking for help isn’t easy to do.
“We are getting some really good feedback. People are spending longer on sites and end users are contacting our customers asking for more ‘walk-thrus’. One customer support team told us they that have thrown away their support videos and chat and now only use WalkMe.”
The WalkMe package starts at $97 a month, depending on the features.
The company is now targeting expansion and seeking to broaden its marketing activities. Mr Cohen is confident that the company will break even quicker than most start-ups.
Prior to WalkMe, Mr Cohen, 34, was a product manager and systems analyst at Leumi Card. Before that, he was at Intel.
www.walkme.com </body>
 <pubDate>Thu, 13 Dec 2012 09:40:05 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">94108 at http://www.thejc.com</guid>
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<item>
 <title>There&#039;s a guardian angel for traders</title>
 <link>http://www.thejc.com/business/big-ideas/93807/theres-a-guardian-angel-traders</link>
 <description>&lt;p&gt;Trading just got a lot less risky, courtesy of an innovative Israeli company which helps traders make better, and more efficient, decisions in real-time.&lt;/p&gt;
&lt;p&gt;CPattern uses a unique technology-driven methodology to analyse traders’ behaviour and then directs the trader to the strengths and weaknesses of their trading style, prolonging their lifespan as an active trader.&lt;br /&gt;
It does this via its Guardian Angel tool — an automated guidance system offering “red warning flags” and “green lights” to traders in real time. &lt;/p&gt;
&lt;p&gt;Oded Shefer (right), the founder of CPattern says: “Until today, trading was very lonely — there was noone to ask for help — and traders were wandering around in the dark. Many found themselves quitting trading after a few months with negative feelings.&lt;/p&gt;
&lt;p&gt;“There are now options for traders today; such as automatic/robot traders that will trade for you to eliminate the psychological bias, and social trading, where traders don’t have to rely on themselves but can copy traders.&lt;br /&gt;
“Everybody is looking at ways to win the market in this industry and make the extra money. CPattern has spent past years developing a service that instead of analysing the market, analyses the traders behaviours.”&lt;br /&gt;
The CPattern “Guardian Angel” looks for hidden patterns in people’s trading. “The Guardian Angel might say: ‘Six out of your past 10 trades were successful but the four losing trades lost you more money than you one.” &lt;/p&gt;
&lt;p&gt;The service is aimed at people who trade for a secondary income, or, as Mr Shefer puts it: “laymen traders. Many of these people will have a few lessons in trading, then open an account and make a deposit of anywhere between $100 and $10,000 and then start trading. But this trading could be very risky as when people look for quick wins, they also expose themselves to deep losses, because it is leveraged trading. So although you can make a lot of money in one minute, you can also make great losses.”&lt;br /&gt;
Founded a couple of years ago, CPattern is available to traders only via their brokers. It works with over a dozen worldwide brokers and marketing consultants, including YouTradeFX in the UK, Boston Technologies and AVA FX, and recently announced it is working with the popular MT4 platform.&lt;br /&gt;
Mr Shefer, who has an MSc in Industrial Psychology from the Technion  Israel Institute of Technology, says: “The aim isn’t to tell traders what to do but to empower them to make better and considered analyses of their behaviour and trade.”&lt;br /&gt;
“We analyse their behaviour in real-time and come up with  feedback suggestions while they trade.” The tool is integrated within their trading platform, so whenever a trader opens a trade, there is a small window where CPattern displays feedback messages telling traders things they should be aware of.&lt;/p&gt;
&lt;p&gt;“We are monitoring what every trader is doing to help then understand risk and money management better, and also to better understand their decision making.” He adds: “We are trying to help traders overcome their psychological biases and help them become rationale, stable, mature, aware. We also provide indications about the market and market situations and we will alert the traders if there is likely to be a trading announcement that is likely to influence their trades.” CPattern also analyses the volatility of the market.&lt;br /&gt;
According to a sample of global 1,000 traders that use the Guardian Angel tool, they make an average of 45 per cent more trades than regular traders. “They survive trading much better.&lt;/p&gt;
&lt;p&gt;“We also have indications that they are more successful. We see that GA users manage to trade more responsibility and don’t lose as much as regular traders. These are significant differences.”&lt;br /&gt;
Mr Shefer, 40, has over a decade of experience in leading complex technological projects both in the IDF and in large Israeli companies. He has served as a product manager in CogniFit, and has experience in developing sophisticated decision support tools, online psychological tests, and electronic learning systems.&lt;/p&gt;
&lt;p&gt;The CPattern service is currently free for traders to use but there are plans to introduce additional premium paid-for services. There are also plans to develop it in other languages — it is currently available in English.&lt;br /&gt;
What about competitors? “I know of some groups trying to do a similar thing but have not shown the results that we have. We have the edge on the behavioural science that we use here.”  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.cpattern.com&quot; title=&quot;www.cpattern.com&quot;&gt;www.cpattern.com&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/big-ideas">Big ideas</category>
 <nid>93807</nid>
 <type>story</type>
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 <body>Trading just got a lot less risky, courtesy of an innovative Israeli company which helps traders make better, and more efficient, decisions in real-time.
CPattern uses a unique technology-driven methodology to analyse traders’ behaviour and then directs the trader to the strengths and weaknesses of their trading style, prolonging their lifespan as an active trader.
It does this via its Guardian Angel tool — an automated guidance system offering “red warning flags” and “green lights” to traders in real time. 
Oded Shefer (right), the founder of CPattern says: “Until today, trading was very lonely — there was noone to ask for help — and traders were wandering around in the dark. Many found themselves quitting trading after a few months with negative feelings.
“There are now options for traders today; such as automatic/robot traders that will trade for you to eliminate the psychological bias, and social trading, where traders don’t have to rely on themselves but can copy traders.
“Everybody is looking at ways to win the market in this industry and make the extra money. CPattern has spent past years developing a service that instead of analysing the market, analyses the traders behaviours.”
The CPattern “Guardian Angel” looks for hidden patterns in people’s trading. “The Guardian Angel might say: ‘Six out of your past 10 trades were successful but the four losing trades lost you more money than you one.” 
The service is aimed at people who trade for a secondary income, or, as Mr Shefer puts it: “laymen traders. Many of these people will have a few lessons in trading, then open an account and make a deposit of anywhere between $100 and $10,000 and then start trading. But this trading could be very risky as when people look for quick wins, they also expose themselves to deep losses, because it is leveraged trading. So although you can make a lot of money in one minute, you can also make great losses.”
Founded a couple of years ago, CPattern is available to traders only via their brokers. It works with over a dozen worldwide brokers and marketing consultants, including YouTradeFX in the UK, Boston Technologies and AVA FX, and recently announced it is working with the popular MT4 platform.
Mr Shefer, who has an MSc in Industrial Psychology from the Technion  Israel Institute of Technology, says: “The aim isn’t to tell traders what to do but to empower them to make better and considered analyses of their behaviour and trade.”
“We analyse their behaviour in real-time and come up with  feedback suggestions while they trade.” The tool is integrated within their trading platform, so whenever a trader opens a trade, there is a small window where CPattern displays feedback messages telling traders things they should be aware of.
“We are monitoring what every trader is doing to help then understand risk and money management better, and also to better understand their decision making.” He adds: “We are trying to help traders overcome their psychological biases and help them become rationale, stable, mature, aware. We also provide indications about the market and market situations and we will alert the traders if there is likely to be a trading announcement that is likely to influence their trades.” CPattern also analyses the volatility of the market.
According to a sample of global 1,000 traders that use the Guardian Angel tool, they make an average of 45 per cent more trades than regular traders. “They survive trading much better.
“We also have indications that they are more successful. We see that GA users manage to trade more responsibility and don’t lose as much as regular traders. These are significant differences.”
Mr Shefer, 40, has over a decade of experience in leading complex technological projects both in the IDF and in large Israeli companies. He has served as a product manager in CogniFit, and has experience in developing sophisticated decision support tools, online psychological tests, and electronic learning systems.
The CPattern service is currently free for traders to use but there are plans to introduce additional premium paid-for services. There are also plans to develop it in other languages — it is currently available in English.
What about competitors? “I know of some groups trying to do a similar thing but have not shown the results that we have. We have the edge on the behavioural science that we use here.”  
www.cpattern.com </body>
 <pubDate>Mon, 10 Dec 2012 14:28:58 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">93807 at http://www.thejc.com</guid>
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<item>
 <title>Brain Powers Israel to a great global standing</title>
 <link>http://www.thejc.com/business/business-features/92737/brain-powers-israel-a-great-global-standing</link>
 <description>&lt;p&gt;Forget the start-up nation - Israel could soon be dubbed the “brain nation”. &lt;/p&gt;
&lt;p&gt;An exciting new initiative to encourage innovation in brain-research technology has been launched, which is set to turn Israel into a global hub for neurotechnology,  with far-reaching implications. &lt;/p&gt;
&lt;p&gt;Israel Brain Technologies, inspired by the vision of Israeli President Shimon Peres, has launched a $1 million “BRAIN” prize (Breakthrough Research And Innovation in Neurotechnology) to find an individual or team that can demonstrate an extraordinary breakthrough in brain technology. &lt;/p&gt;
&lt;p&gt;The enterprise is likely to position Israel as a world-leader in brain technology. &lt;/p&gt;
&lt;p&gt;Amir Konigsberg, who is on the leadership team of Israel Brain Technologies (IBT), hopes Israel will soon be known as the “brain nation” instead of the “start-up nation.” He says: “It is already recognized as the ‘start-up nation’ and with its proven track record of technological innovation, its extremely strong academic foundation in neuroscience, and its world-leading commitment to research and development, it is destined to become a leader in brain technology.” &lt;/p&gt;
&lt;p&gt;What’s more, he continues: “Brain research and brain technologies require collaboration between different disciplines: neurology, electrical engineering, computer science, and psychology, and in Israel, we excel at this kind of collaboration because of our culture and because the place is small and relations are close.” &lt;/p&gt;
&lt;p&gt;Dr Konigsberg (pictured) cites the value of the industry as “huge. Think of this sector in terms of the costs of healthcare and illnesses, which exceed $2 trillion. Add to this, other, non-medical sectors that can benefit from neurotechnological innovation — fields such as consumer electronics, automotive, aviation, to name but a few — and it is clear that the potential size of the sector and its value are huge.”&lt;/p&gt;
&lt;p&gt;A former strategist at Google, Dr Konigsberg could not pass up the opportunity to get involved in Israel Brain Technologies. He recalls: “I joined in 2011 after Dr Rafi Gidron, the founder and chairman of the initiative, told me about his vision and asked me to join. I had been interested in brain science for a while, and the opportunity of facilitating the advancement of a brain technologies ecosystem in Israel was irresistible. The field of neurotechnology will revolutionise industries, not only in medical fields but also the field of technology at large.”&lt;/p&gt;
&lt;p&gt;So what are the business implications of this rapidly growing sector? Dr Konigsberg explains: “The 21st century wave of neurotechnology is expected to have huge economic and social effects, influencing every aspect of our lives. These include developments that will enhance human emotional, cognitive and sensory performance and serve as the new frontier in medicine and technology.”&lt;/p&gt;
&lt;p&gt;It is hard to place a value on such a rapidly growing industry but according to The Neurotechnology Industry 2011 Report, brain and nervous sytem disorders account for more hospitalisations, long-term care and chronic suffering than nearly all other illnesses combined, resulting in a global economic burden of over $2 trillion per year — and $1.3 trillion in the US alone. &lt;/p&gt;
&lt;p&gt;“The world is waiting for solutions to these problems,” says Dr Konigsberg, a research scientist with a PhD from the Centre for the Study of Rationality and Interactive Decision Theory at the Hebrew University in Jerusalem — he has also been a research scientist at Princeton University and the Free University in Berlin. “IBT and its programmes will accelerate the fight to relieve the global burden.”&lt;/p&gt;
&lt;p&gt;A report by analysts at McKinsey and Company show that Israel is uniquely positioned to develop leadership in Brain Machine Interface (BMI) and therapeutic neuro-stimulation devices for treating a wide variety of brain disorders.&lt;/p&gt;
&lt;p&gt;Mr Konigsberg acknowledges that Israeli innovation in neurotechnology would significantly boost the nation’s economy. “Naturally, if Israel is a leader in brain technology, the economic benefits will follow. More research turning in technology means more start-ups in the field, which means more investment.” &lt;/p&gt;
&lt;p&gt;He has held various senior and advisory positions in start-ups, investment funds and multi-nationals such as General Motors and Google, where he worked as a strategist between 2005 and 2008. He was one of the founding members of Google’s operations in Israel and emerging markets. Following Google, he joined mySupermarket as vice president of marketing and business development. He is the author of several scientific publications. &lt;/p&gt;
&lt;p&gt;So, what is Shimon Peres like to work with? “President Peres is a visionary with a passion for innovation in technology and science. IBT was founded by Dr Rafi Gidron and inspired by the President’s vision.&lt;/p&gt;
&lt;p&gt;“The President is extremely enthusiastic about the initiative and its potential and is confident in the benefits it can provide.”&lt;/p&gt;
&lt;p&gt;President Peres says: “There is no doubt that brain research in the next decade will revolutionise our lives and impact such major domains as medicine, education, computing, and the human mind.”&lt;/p&gt;
&lt;p&gt;IBT is a not-for-profit group that is led by a team of technology entrepreneurs and life-science professionals. It is advised by a panel of renowned academic, industry and public sector representatives. The BRAIN prize is funded by private donors and will be awarded next year at the inaugural international IBT Conference&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>92737</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/brain.jpg</image>
 <caption>Israel Brain Technologies has launched a $1 million “BRAIN” prize to encourage research into neurotechnology</caption>
 <link1 />
 <link1_title />
 <link2 />
 <link2_title />
 <footer />
 <body>Forget the start-up nation - Israel could soon be dubbed the “brain nation”. 
An exciting new initiative to encourage innovation in brain-research technology has been launched, which is set to turn Israel into a global hub for neurotechnology,  with far-reaching implications. 
Israel Brain Technologies, inspired by the vision of Israeli President Shimon Peres, has launched a $1 million “BRAIN” prize (Breakthrough Research And Innovation in Neurotechnology) to find an individual or team that can demonstrate an extraordinary breakthrough in brain technology. 
The enterprise is likely to position Israel as a world-leader in brain technology. 
Amir Konigsberg, who is on the leadership team of Israel Brain Technologies (IBT), hopes Israel will soon be known as the “brain nation” instead of the “start-up nation.” He says: “It is already recognized as the ‘start-up nation’ and with its proven track record of technological innovation, its extremely strong academic foundation in neuroscience, and its world-leading commitment to research and development, it is destined to become a leader in brain technology.” 
What’s more, he continues: “Brain research and brain technologies require collaboration between different disciplines: neurology, electrical engineering, computer science, and psychology, and in Israel, we excel at this kind of collaboration because of our culture and because the place is small and relations are close.” 
Dr Konigsberg (pictured) cites the value of the industry as “huge. Think of this sector in terms of the costs of healthcare and illnesses, which exceed $2 trillion. Add to this, other, non-medical sectors that can benefit from neurotechnological innovation — fields such as consumer electronics, automotive, aviation, to name but a few — and it is clear that the potential size of the sector and its value are huge.”
A former strategist at Google, Dr Konigsberg could not pass up the opportunity to get involved in Israel Brain Technologies. He recalls: “I joined in 2011 after Dr Rafi Gidron, the founder and chairman of the initiative, told me about his vision and asked me to join. I had been interested in brain science for a while, and the opportunity of facilitating the advancement of a brain technologies ecosystem in Israel was irresistible. The field of neurotechnology will revolutionise industries, not only in medical fields but also the field of technology at large.”
So what are the business implications of this rapidly growing sector? Dr Konigsberg explains: “The 21st century wave of neurotechnology is expected to have huge economic and social effects, influencing every aspect of our lives. These include developments that will enhance human emotional, cognitive and sensory performance and serve as the new frontier in medicine and technology.”
It is hard to place a value on such a rapidly growing industry but according to The Neurotechnology Industry 2011 Report, brain and nervous sytem disorders account for more hospitalisations, long-term care and chronic suffering than nearly all other illnesses combined, resulting in a global economic burden of over $2 trillion per year — and $1.3 trillion in the US alone. 
“The world is waiting for solutions to these problems,” says Dr Konigsberg, a research scientist with a PhD from the Centre for the Study of Rationality and Interactive Decision Theory at the Hebrew University in Jerusalem — he has also been a research scientist at Princeton University and the Free University in Berlin. “IBT and its programmes will accelerate the fight to relieve the global burden.”
A report by analysts at McKinsey and Company show that Israel is uniquely positioned to develop leadership in Brain Machine Interface (BMI) and therapeutic neuro-stimulation devices for treating a wide variety of brain disorders.
Mr Konigsberg acknowledges that Israeli innovation in neurotechnology would significantly boost the nation’s economy. “Naturally, if Israel is a leader in brain technology, the economic benefits will follow. More research turning in technology means more start-ups in the field, which means more investment.” 
He has held various senior and advisory positions in start-ups, investment funds and multi-nationals such as General Motors and Google, where he worked as a strategist between 2005 and 2008. He was one of the founding members of Google’s operations in Israel and emerging markets. Following Google, he joined mySupermarket as vice president of marketing and business development. He is the author of several scientific publications. 
So, what is Shimon Peres like to work with? “President Peres is a visionary with a passion for innovation in technology and science. IBT was founded by Dr Rafi Gidron and inspired by the President’s vision.
“The President is extremely enthusiastic about the initiative and its potential and is confident in the benefits it can provide.”
President Peres says: “There is no doubt that brain research in the next decade will revolutionise our lives and impact such major domains as medicine, education, computing, and the human mind.”
IBT is a not-for-profit group that is led by a team of technology entrepreneurs and life-science professionals. It is advised by a panel of renowned academic, industry and public sector representatives. The BRAIN prize is funded by private donors and will be awarded next year at the inaugural international IBT Conference</body>
 <pubDate>Thu, 29 Nov 2012 09:09:14 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">92737 at http://www.thejc.com</guid>
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<item>
 <title>Need a job? Try Facebook</title>
 <link>http://www.thejc.com/business/business-features/90904/need-a-job-try-facebook</link>
 <description>&lt;p&gt;Recruitment just got a whole lot sexier thanks to a new service that aims to bring the job-finding process into the digital age. Israeli start-up, Zao is a social recruiting tool, which enables employers to extend referral reward incentives beyond their employees to entire social networks of people they may know. Users create a job, set a reward, and forward it to their entire network  — via Facebook, Twitter and LinkedIn — or only the people they trust the most, depending on the nature of the position.&lt;br /&gt;
Zao, pronounced “like wow”, will then help the people who receive the job description to automatically search through the list of hundreds of people they know and identify the top candidates. Cash is paid to the referrer following a successful hire. &lt;/p&gt;
&lt;p&gt;Zao founder and chief executive, Ziv Eliraz says: “I was working for an Israeli company, opening their US office in California. I was looking to hire people and did all the usual things; Craigslist, LinkedIn and jobs boards but received so many irrelevant applications. I just didn’t like the whole process so I reached out to the company’s business partners and got an amazing response.” That is when the idea clicked. “I thought: “Loads of us have a network of people who we trust that can help us hire.” &lt;/p&gt;
&lt;p&gt;The Zao platform uploads an open position and sets a reward (the company recommends $1,000 to $5,000 for sufficient motivation). The opening can then be forwarded to select trusted individuals or to relevant chosen people through their social networks. &lt;/p&gt;
&lt;p&gt;The platform uses matching algorithms to guide would-be referrers through their social networks, to identify viable candidates and also people who are likely to know such candidates.&lt;br /&gt;
Zao takes a commission on top of the referral reward.&lt;br /&gt;
Launched a few months ago, Zao already has customers in Europe and the US and has attracted a variety of media attention. It was named in the Financial Post’s “Hot Start-ups of  the Week.” It has received $1.3 million of investment from high-profile venture capitalist Oren Zeev, a former general partner at Apax, with an impressive track record. He invested in Audible, which was sold to Amazon. &lt;/p&gt;
&lt;p&gt;Mr Eliraz, 42, studied law at the Hebrew University, but has spent the past 15 years working for internet companies including Amobee, Hotbar and SmartShopper, in Israel, New York and more recently Pal Alto, California.&lt;br /&gt;
He says: “There are other referral sites but this one is based on people you trust. We are using social media for business benefits. Our relationships are mapped out and the data is there via LinkedIn and Facebook.”&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.zao.com&quot; title=&quot;www.zao.com&quot;&gt;www.zao.com&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/business-features">Business features</category>
 <nid>90904</nid>
 <type>story</type>
 <strap />
 <image>http://www.thejc.com/files/Ziv.jpg</image>
 <caption>Ziv Eliraz, Zao</caption>
 <link1 />
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 <link2 />
 <link2_title />
 <footer />
 <body>Recruitment just got a whole lot sexier thanks to a new service that aims to bring the job-finding process into the digital age. Israeli start-up, Zao is a social recruiting tool, which enables employers to extend referral reward incentives beyond their employees to entire social networks of people they may know. Users create a job, set a reward, and forward it to their entire network  — via Facebook, Twitter and LinkedIn — or only the people they trust the most, depending on the nature of the position.
Zao, pronounced “like wow”, will then help the people who receive the job description to automatically search through the list of hundreds of people they know and identify the top candidates. Cash is paid to the referrer following a successful hire. 
Zao founder and chief executive, Ziv Eliraz says: “I was working for an Israeli company, opening their US office in California. I was looking to hire people and did all the usual things; Craigslist, LinkedIn and jobs boards but received so many irrelevant applications. I just didn’t like the whole process so I reached out to the company’s business partners and got an amazing response.” That is when the idea clicked. “I thought: “Loads of us have a network of people who we trust that can help us hire.” 
The Zao platform uploads an open position and sets a reward (the company recommends $1,000 to $5,000 for sufficient motivation). The opening can then be forwarded to select trusted individuals or to relevant chosen people through their social networks. 
The platform uses matching algorithms to guide would-be referrers through their social networks, to identify viable candidates and also people who are likely to know such candidates.
Zao takes a commission on top of the referral reward.
Launched a few months ago, Zao already has customers in Europe and the US and has attracted a variety of media attention. It was named in the Financial Post’s “Hot Start-ups of  the Week.” It has received $1.3 million of investment from high-profile venture capitalist Oren Zeev, a former general partner at Apax, with an impressive track record. He invested in Audible, which was sold to Amazon. 
Mr Eliraz, 42, studied law at the Hebrew University, but has spent the past 15 years working for internet companies including Amobee, Hotbar and SmartShopper, in Israel, New York and more recently Pal Alto, California.
He says: “There are other referral sites but this one is based on people you trust. We are using social media for business benefits. Our relationships are mapped out and the data is there via LinkedIn and Facebook.”
www.zao.com </body>
 <pubDate>Thu, 15 Nov 2012 09:50:47 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">90904 at http://www.thejc.com</guid>
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<item>
 <title>A new app that helps you make the most of your customers</title>
 <link>http://www.thejc.com/business/big-ideas/89952/a-new-app-helps-you-make-most-your-customers</link>
 <description>&lt;p&gt;Social media has become a key device in the savvy marketer’s toolkit. Yet many businesses struggle to capitalise on the opportunities it presents. Cue eDealya, an Israeli start-up that enables brands to engage with their customers on a different level.&lt;/p&gt;
&lt;p&gt;Founded by Chaim Zucker and Ophir Sweiry, who worked together at leading software company Amdocs, eDealya helps brands spot and analyse their social communities’ activities and intentions and respond with a personalised targeted offer in real-time and real-context.&lt;br /&gt;
Mr Zucker, 36, explains: “Many brands can build up a social community such as Facebook fans and Twitter followers but the challenge is what to do next — how to develop a monetisation strategy that justifies this investment.” &lt;/p&gt;
&lt;p&gt;Through its software platform, the start-up help brands engage with these communities in a relevant way using “engagement triggers” such as birthdays, weddings and holidays. “For instance,” continues chief executive Mr Zucker: “Let’s say there is a travel magazine with over 100,000 followers. One of the magazine’s followers might write that they are going away soon. They could then target that person with a personal message saying: ‘Enjoy your trip. Here’s a coupon for our magazine. Grab it at the airport’.”&lt;br /&gt;
The start-up has around 100 “engagement triggers” at its disposal. It uses “natural language processing” which attempts to decipher how the corporate fans are “talking online” before reacting.&lt;br /&gt;
Mr Zucker and Mr Ophir have raised around $1 million from two Israeli venture capital funds including one that is backed by The Israeli Chief Scientist Office.&lt;/p&gt;
&lt;p&gt;Pricing is based on a monthly fee. There are three packages ranging from $49 to $499, depending on the features available. Customers choose a certain number of engagement triggers, automatic engagement messages and reports. There is also an enterprise package for very large accounts and special deals for agencies with multiple accounts.&lt;/p&gt;
&lt;p&gt;Customers include many of the Fortune 100 and 500 companies. “We saw a great demand for products that enable brands to take social media to the next level,” says Mr Zucker. But is it not a bit intrusive? “The Big Brother question is a good one. There is an opt-out option on Facebook and on Twitter, and if someone is following the brand then they have already expressed a will to hear from them. We see people replying to brands, thanking them. We haven’t seen any complaints yet.”&lt;br /&gt;
Mr Zucker and Mr Sweiry, who both have MBAs, met while working at Amdocs. Mr Zucker was director of product and business management while Mr Sweiry was e-commerce product manager. They teamed up to launch eDealya in 2010. The company is based in the Negev, near Beersheva. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.e-dealya.com&quot; title=&quot;www.e-dealya.com&quot;&gt;www.e-dealya.com&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/big-ideas">Big ideas</category>
 <category domain="http://www.thejc.com/news/topics/technology">Technology</category>
 <nid>89952</nid>
 <type>story</type>
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 <body>Social media has become a key device in the savvy marketer’s toolkit. Yet many businesses struggle to capitalise on the opportunities it presents. Cue eDealya, an Israeli start-up that enables brands to engage with their customers on a different level.
Founded by Chaim Zucker and Ophir Sweiry, who worked together at leading software company Amdocs, eDealya helps brands spot and analyse their social communities’ activities and intentions and respond with a personalised targeted offer in real-time and real-context.
Mr Zucker, 36, explains: “Many brands can build up a social community such as Facebook fans and Twitter followers but the challenge is what to do next — how to develop a monetisation strategy that justifies this investment.” 
Through its software platform, the start-up help brands engage with these communities in a relevant way using “engagement triggers” such as birthdays, weddings and holidays. “For instance,” continues chief executive Mr Zucker: “Let’s say there is a travel magazine with over 100,000 followers. One of the magazine’s followers might write that they are going away soon. They could then target that person with a personal message saying: ‘Enjoy your trip. Here’s a coupon for our magazine. Grab it at the airport’.”
The start-up has around 100 “engagement triggers” at its disposal. It uses “natural language processing” which attempts to decipher how the corporate fans are “talking online” before reacting.
Mr Zucker and Mr Ophir have raised around $1 million from two Israeli venture capital funds including one that is backed by The Israeli Chief Scientist Office.
Pricing is based on a monthly fee. There are three packages ranging from $49 to $499, depending on the features available. Customers choose a certain number of engagement triggers, automatic engagement messages and reports. There is also an enterprise package for very large accounts and special deals for agencies with multiple accounts.
Customers include many of the Fortune 100 and 500 companies. “We saw a great demand for products that enable brands to take social media to the next level,” says Mr Zucker. But is it not a bit intrusive? “The Big Brother question is a good one. There is an opt-out option on Facebook and on Twitter, and if someone is following the brand then they have already expressed a will to hear from them. We see people replying to brands, thanking them. We haven’t seen any complaints yet.”
Mr Zucker and Mr Sweiry, who both have MBAs, met while working at Amdocs. Mr Zucker was director of product and business management while Mr Sweiry was e-commerce product manager. They teamed up to launch eDealya in 2010. The company is based in the Negev, near Beersheva. 
www.e-dealya.com</body>
 <pubDate>Thu, 08 Nov 2012 08:42:47 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">89952 at http://www.thejc.com</guid>
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<item>
 <title>The new &quot;kosher&quot; app for foodies around the globe</title>
 <link>http://www.thejc.com/business/big-ideas/89033/the-new-kosher-app-foodies-around-globe</link>
 <description>&lt;p&gt;Kosher consumers need never be hungry again. Novel new mobile app Kosher Near.Me uses GPS technology that allows you to find kosher restaurants in pretty much any location. Launched in the US last April, the service is now available via the Apple store in the UK, Canada and Australia with Europe, in particular France, also on the agenda.&lt;br /&gt;
Software developer Jonathan  Myron, who is kosher, felt there was little information available for fellow kosher consumers.&lt;br /&gt;
He says: “I had always said that there was no one place for them to go. There were websites with a hotch-potch of information but often, these were out of date. There was no definitive source that understood the nuances of the kosher consumer.”&lt;br /&gt;
Mr Myron, 36, who has over 15 years experience in the internet and mobile space, wanted to develop an app and Kosher Near.Me was an opportunity to do it in an industry he understood. It started as a website, LocateKosher.com, but the listings became stale very quickly. Mr Myron decided to introduce his concept to smartphones. &lt;/p&gt;
&lt;p&gt;How does it work? Users can download the app for free, tap in their location and be sent all the kosher restaurants within a 10-mile radius. Or you can do a postal search if you want to find a restaurant within a specific area. There is also the option to receive directions to a specific restaurant via the built-in navigation system, and a “click to call” button to make a booking for find out the restaurant’s menu information.&lt;br /&gt;
The app relies on user feedback, where diners can rate and review restaurants and suggest new listings. “We have tried to make it as helpful and as interactive as possible. The user community are a key part of how it works.”&lt;/p&gt;
&lt;p&gt;LA-based Mr Myron studied political science at the University of California, Santa Barbara.&lt;br /&gt;
In 1997, when, he says “the tech industry was heating up” he began working in the internet industry, covering social media, online advertising, telecommunications, property and mobile.&lt;br /&gt;
Kosher Near.Me has been downloaded over 10,000 times and the plan, says Mr Myron, is to focus on building the user database. Potential revenue streams include offering restaurants premium services such as enhanced listings — the option to upload photos and their menu, in addition to relevant local advertising. Shwarma anyone?&lt;/p&gt;</description>
 <category domain="http://www.thejc.com/business/big-ideas">Big ideas</category>
 <nid>89033</nid>
 <type>story</type>
 <strap />
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 <link1_title />
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 <body>Kosher consumers need never be hungry again. Novel new mobile app Kosher Near.Me uses GPS technology that allows you to find kosher restaurants in pretty much any location. Launched in the US last April, the service is now available via the Apple store in the UK, Canada and Australia with Europe, in particular France, also on the agenda.
Software developer Jonathan  Myron, who is kosher, felt there was little information available for fellow kosher consumers.
He says: “I had always said that there was no one place for them to go. There were websites with a hotch-potch of information but often, these were out of date. There was no definitive source that understood the nuances of the kosher consumer.”
Mr Myron, 36, who has over 15 years experience in the internet and mobile space, wanted to develop an app and Kosher Near.Me was an opportunity to do it in an industry he understood. It started as a website, LocateKosher.com, but the listings became stale very quickly. Mr Myron decided to introduce his concept to smartphones. 
How does it work? Users can download the app for free, tap in their location and be sent all the kosher restaurants within a 10-mile radius. Or you can do a postal search if you want to find a restaurant within a specific area. There is also the option to receive directions to a specific restaurant via the built-in navigation system, and a “click to call” button to make a booking for find out the restaurant’s menu information.
The app relies on user feedback, where diners can rate and review restaurants and suggest new listings. “We have tried to make it as helpful and as interactive as possible. The user community are a key part of how it works.”
LA-based Mr Myron studied political science at the University of California, Santa Barbara.
In 1997, when, he says “the tech industry was heating up” he began working in the internet industry, covering social media, online advertising, telecommunications, property and mobile.
Kosher Near.Me has been downloaded over 10,000 times and the plan, says Mr Myron, is to focus on building the user database. Potential revenue streams include offering restaurants premium services such as enhanced listings — the option to upload photos and their menu, in addition to relevant local advertising. Shwarma anyone?</body>
 <pubDate>Thu, 01 Nov 2012 11:31:54 +0000</pubDate>
 <dc:creator>Candice Krieger</dc:creator>
 <guid isPermaLink="false">89033 at http://www.thejc.com</guid>
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