Peltours, the oldest established Israel travel firm in the UK, is to sell its Israel operation to West End Travel.
West End Travel, established by David Segel in 1972, will take over the Edgware operation of Peltours, which incorporates AMG, and Mozes Travel, which specialises in Israel travel for the Orthodox market.
WET, based in Oxford Street, will move its Israel and Jewish-interest operations to Edgware, creating a merged operation which Mr Segel expects to generate annual sales of around £15 million.
The Peltours name - originally standing for Palestine Egypt Lloyd Tours - will continue. Managing director Stuart Lewis, who took over more than 20 years ago, said it would now focus on Christian pilgrimage travel to Israel, Dead Sea health holidays and travel to places of Jewish interest, including Eastern Europe.